Posted: April 25th, 2016 | Author: Special Contributor | Filed under: Events | Tags: digital service lifecycle management, NFV, OSS, service orchestration, TM Forum Live! | No Comments »
By Simon Osborne, CTO Service Orchestration, Comptel
In the world of telco, emerging back office technologies – especially network functions virtualisation (NFV) – appeal to operators not just because of the promised evolution of infrastructure management, but also because of the potential difference these technologies can make to the bottom line.
It all starts and ends with digital services. We’re living in an app-driven world, where consumers build personalised ecosystems of apps and over-the-top (OTT) content. These customers are on the search for apps and services that solve specific problems or meet their unique needs, from personal health to entertainment and everything in between.
Businesses are the same way. Not only do companies want access to a wider range of digital capabilities – video and Web conferencing, cloud-based email and productivity software, connectivity and security services – but they also now expect a B2B buying experience comparable to the speed and personalisation they receive as B2C digital buyers.
How can operators deliver personalised, engaging service experiences to B2B and B2C customers? Through a conversational and automated service orchestration and fulfillment framework.
Comptel is partnering with IBM and Juniper Networks to develop just such an architecture. As a participant in IBM’s Cloud Based Networking (CBN) initiative, our aim is to leverage SDN and NFV technologies in the creation of an agile, self-service model for service configuration, validation and completion. We’ll share our new revision for OSS and dynamic digital service delivery with attendees and booth visitors at TM Forum Live! in Nice, France from 9-12 May.
Extending the Potential of NFV and SDN
Technologies in isolation don’t really change much about the state of play. The same is true for NFV. There’s nothing inherently disruptive about having a virtual version of a network function. Adding a “v” in front of OSS won’t mean you’ve revolutionised your business. It’s really about how you’ve applied that new technology to meet customer demands.
The real value of NFV is that gives operators the agility and flexibility to consider new ways to serve enterprise and individual customers. With a highly scalable, agile and flexible network, an operator can dream up and launch the innovative problem-solving services their customers want. In turn, the self-created apps and service ecosystem can drive new operator revenue streams.
The Model for Dynamic Self-Service Delivery
To bring this vision to reality, IBM is adopting Comptel’s Digital Service Lifecycle Management (DSLM) proposition. This NFV-driven model works across three layers: one for network orchestration, virtual function, IT and physical network management; a middle orchestration layer to manage end-to-end hybrid service orchestration and the digital service lifecycle; and a top layer for front-office customer engagement and business management.
Comptel’s FLOWONE V service orchestration solution will fulfil the central DSLM layer, while IBM and Juniper will provide the network domain and IT service orchestration, dynamic operations, customer engagement, DevOps and security applications and services. Through integration with a digital service catalogue, this three-tiered system is able to support fast and easy self-service product ordering and configuration at the customer level. The model accounts for automated validation to ensure service availability and feasibility, and includes intelligent resource management to ensure the system can scale for service demand.
In future blogs, we’ll dive into the market potential for this type of model and the technical aspects that make it possible. But for now, it’s clear to see the revenue possibilities for operators. With a smart, automated and self-service digital sales cycle, you empower customers to build their own personal ecosystem of digital services and apps. Agile NFV and SDN technologies let you deliver these capabilities at an attractive cost. Ultimately, this model presents an innovative way for operators to expand their service capabilities and unlock new revenue in the era of rising digital expectations.
Visit Comptel and IBM at TM Forum Live! to learn more about the IBM Cloud Based Networking initiative and our model for dynamic digital service delivery. Email ComptelMarketing@Comptel.com to schedule a meeting. You can also read more about digital service lifecycle management at Nexterday.org, our online magazine and reader community.
Posted: April 19th, 2016 | Author: Malla Poikela | Filed under: Events | Tags: Monetisation, policy control | No Comments »
Policy control cannot be seen as a standalone function any longer. It needs to be combined with charging and predictive analytics to give customers the best, most contextual and personalised service experience. At the same time, effective policy and charging control also gives operators the flexible and agile tools they need to monetise data services. That was one big takeaway from the Policy Control Conference 2016, which bills itself as the world’s only event exclusively dedicated to the policy control market.
Nearly 200 policy control enthusiasts from 80 organisations gathered at Berlin’s Maritim proArte hotel from 5-6 April to learn about the latest and greatest developments in the field of policy control. The entire policy control ecosystem was represented, with scheduled presentations from solution vendors, operators and industry analysts. Executive speed networking, operator-hosted lunches, analyst breakfast roundtable briefings and operator and vendor dinner also offered plenty of opportunity for interaction.
Comptel was in attendance as a sponsor, and we also hosted “The Seven Deadly Sins of Policy Control,” a session with our VP MONETIZER Simo Isomäki and our VP Solution Architecture Martin Vieth. We highlighted the defective, broken aspects of policy control that needed to be corrected as operators evolve toward a modernised and future-proof policy environment. At the event, attendees heard how operators are addressing challenges like time to market, increasing customer experience demands and the introduction of virtualised functions into the network through innovation policy control management. Here are several big takeaways from the event.
Complexity Slows the Speed of Innovation
Network agility is crucial to delivering the flexibility operators need to achieve a higher speed of service creation, which is a valuable asset at a time when monetisation opportunities crop up at a moment’s notice. However, overly complex telco networks slow everything down, making it difficult or in some cases impossible for operators to configure and launch new services fast enough to attract customers at their peak moment of interest.
Simo and Martin explained that the blame lies with complex and scattered network architecture and management, which kills innovation. As a result, many operators are “dead slow” – 69 per cent of CSPs say launching a new product or changing a product takes too long, according to Heavy Reading. The right environment and toolset could speed things up by giving operators a single view to create and change products and allow for service creation experimentation. Operators should strive to innovate when it comes to service pricing, add-on apps, data bundle configuration, delivery speed and more to appeal to digitally savvy customers.
NFV and Policy Control
Network functions virtualisation (NFV) is, naturally, one key area of innovation affecting policy control. PCRF is often one of the first network functions to be virtualised as operators seek to respond quickly to changing market conditions.
Many telcos in attendance acknowledged the benefits of NFV, including its ability to drive a 95 per cent improvement in service cycles, outweighed the potential challenges of implementation. Presenters argued that policy control and analytics should be tightly integrated with network and service orchestration, delivering service and customer awareness to the NFV and SDN network.
At the same time, the Comptel presentation emphasised simplicity above all in NFV implementations. Operators are striving towards NFV – one said “If you don’t do NFV, you’ll be left behind”. In our session, Simo and Martin advised a hybrid approach in which brand-new NFV infrastructure and legacy environments work in cooperation to maintain simplicity.
Analytics Enables Better Service Experience
Another major theme at the show involved the central role customer experience should play in policy and charging control management decisions. For example, moving away from the idea of standalone policy control and toward a vision for natively combined policy control, charging, predictive analytics and real-time business reporting helps operators deliver a better and more targeted end-to-end service experience.
One operator described how they currently analyse customer usage behaviour and patterns with a Big Data cognitive learning analytics platform. Using that data, they can guide their policy engine for example to offer the best service with the most attractive apps to customers. Predictive analytics also informs service testing, so that operators can test and affirm a new services’ success before launching it publicly.
The Customer is at the Centre of Service Experience
Forward-looking service creation puts the customer at the centre by selling services the way buyers want. As Fredrik Jungermann explained at Nexterday North 2015, customers buy data by the bundle today only because that’s the way operators choose to sell data, but that doesn’t mean it’s the only way or the perfect way to sell data. Rather than simply selling data on a small, medium, large or extra-large model, Simo and Martin advocated a model where data is flexibly bundled with attractive over-the-top (OTT) content services to appeal to the customer’s preference.
Additionally, there were discussions around the importance of offering consistent mobile service experience no matter the customer’s location. Presenters argued that there is value in policies being access-neutral whether a customer is on fixed internet, mobile data or a Wi-Fi network.
Similarly, operators could change the way the allocate bandwidth per application to improve service experience. Twitter and Netflix, for example, don’t need the same bandwidth speeds to run successfully, but that is currently how those apps are supported by many internet service providers. Why not flexibly support apps with an appropriate level of bandwidth, reserving the best speeds for live streaming videos?
Ultimately, that’s how operators and the industry need to think about policy control moving forward. The customer should always be at the centre of any major innovation in the network or otherwise, so an evolution in policy and charging control should likewise focus on improving the customer experience. Since complexity is the enemy of innovation, operators will need to only consider transformation that can make things work more simply and quickly.
Learn more about the tools how to monetise more in less time: Download our whitepaper about the MONETIZER™ or register to our MONETIZER™ webinar or click to read about our MONETIZER™. To keep up on the latest news and discussion topics, please join our Magazine and Reader Community in nexterday.org.
Posted: April 12th, 2016 | Author: Joakim Knutar | Filed under: Industry Insights | Tags: big data, ETNews | No Comments »
ETNews organised a Big Data Seminar in Seoul on 22-23rd of March. Several hundreds of experts from the Big Data field came together to hear about great ex
amples and technologies, and to share experiences. Comptel had the pleasure of joining Team Finland with a speaker slot together with IOT specialists BaseN and Wirepas.
So what created most buzz?
Nokia had the opening keynote talking about internal and external data, and how all data should be used to improve predictions. Interesting IOT areas were energy, digital health, and connected cars. Also emphasised was privacy and how all connected devices will bring further challenges when it comes to privacy matter.
A very interesting keynote was given by famous designer Youngse Kim. He explained how it will be difficult to drive consumer value out of data unless you have Big Design. He explained how consumer design is all about predicting and how this focus on big data will drive momentum into the design-space as well. Mr. Kim further noted that big data and IOT will only be commercialised because of Big Design. New industries will emerge. The design will be at the center of new business for companies who succeed. A good example were two designers who wanted to design hotels, but went on a sidetrack and created Airbnb.
The retail side was represented by Tom Spencer from dunnhumby. Key takeaways were how they use big data to create loyalty, and the need for a Chief Data Officer in every organisation. He also showed how everyone need to climb the analytics capability ladder before they will truly be able to turn data into value.
With the growing complexity of data gathering, analysis, and exchange we cannot but agree with Mr. Spencer on the fact that most organisations today lack a person in charge of a good vision for big data and strategy.
ShinhanCard showed very interesting figures and examples on how they have been able to grow their business with big data. With 22 million members they discovered that they needed to segment their customers and create segment specific credit cards. Today they have 11 different cards. They also talked about how they used real-time data to help the government at the time of the MERS outbreak last year. Or what do you think about analysing how far people are willing to travel for cheaper products? Or using mobile phone credit rating data to give loans?
Another hot topic to be noted was real-time analytics. Most of the presentations had some degree of real-timeless in them, and it was great to see that Comptel is not the only one who have realised that the best way to value from data comes from Intelligent Fast Data.
I had the honor of presenting Comptel’s Intelligent Fast Data and how to get value out of data using real-time analytics and actions. Our Nexterday was, of course, part of the story, and it is interesting to see that Nexterday is really cross-industry. Not only for Telco, but for IT in general and any industry who need to serve their customers better. Remember, focus your customer, not customers.
It seems that contextuality is really picking up. Meaning that it is understood that data is most valuable when it is fresh and used at the moment. This becomes even more critical when moving into IOT. So the question is: Is your infrastructure equipped for Nexterday?
As part of the Team Finland delegation, we also had a chance to have separate meetings with many interesting companies. Truly inspiring to see what is going on in Korea and the potential that is there. To be continued…
Posted: April 5th, 2016 | Author: Ari Vänttinen | Filed under: News | Tags: Operation Nexterday | No Comments »
For more than a year, Comptel’s Nexterday movement has pushed forward the conversation around digital transformation in telecommunications. Now, it’s exciting to see the movement catch fire outside our industry and gain recognition from leading experts in digital media and communications.
We’re honoured that Business Intelligence Group named our first book, Operation Nexterday, as one of the top campaigns of the year as part of its 2016 Public Relations and Marketing Excellence awards. The awards recognize leaders in the field of strategic communications and our book’s inclusion in the awards highlights its value in effectively communicating our vision for the future of telecommunications.
In Operation Nexterday, we set out the game plan for how operators can radically update their sales, marketing and service strategies in response to customers’ increasing digital service demands. With contributions from industry experts and Comptel thought leaders, our book challenged the current way of working and described how and why operators must change.
Though we’re proud Nexterday is being recognized worldwide, we know our work isn’t done yet. That’s why we published a second edition, Nexterday: Volume II, to dive deeper into the topic of digital transformation and offer blueprints on how operators can take the next step. That follow-up edition included even more insights from within and outside telco and set a course for how each operator can become a perfect digital company that works for and with its customers to meet their needs.
Additionally, Comptel’s 2016 plans focus on growing the Nexterday movement. Our Nexterday Tour returns this summer, when we’ll hit the road to bring our message to regional decision makers and partners in 20 cities across the world. Everything leads up to Nexterday North 2016, our encore to last year’s inaugural anti-seminar, where we plan to introduce new voices and ideas to create an even richer, more dynamic and inspiring event.
We’re thrilled to see continued excitement around Nexterday, and we’re eager to spread the word even further. To learn more about the campaign that started the movement, click here to download Operation Nexterday. You can also read articles from Nexterday: Volume II and learn more about digital transformation in telco and beyond at Nexterday.org, our online magazine and reader community.
Posted: March 2nd, 2016 | Author: Malla Poikela | Filed under: Events | Tags: analytics, big data, customer experience, Mobile World Congress | No Comments »
This year’s Mobile World Congress (MWC) was another exciting one for Comptel. We launched a new book, Nexterday: Volume II, and Nexterday.org, an online magazine and reader community, threw a party, and met with many operators who were interested in learning more about transforming their business to address the demands of digitalisation, as well as partners, analysts and media. When it comes to effectively transforming to a digital company, one of an operator’s biggest assets is customer data.
A consistent theme throughout MWC 2016 was the idea that operators are sitting on a store of customer data that, like an untapped oil reserve, could deliver rich insights that lead to significant revenue opportunities. Rising interest in the Internet of Things (IoT) isn’t making matters easier – we saw a flood of manufacturers demonstrating their latest connected devices, from cars to wearables, at MWC 2016, plus a fair share of big thinkers promoting their vision for larger-scale, IoT-enabled operations, like smart cities. Here are takeaways from the MWC panel “Operator Customer Analytics,” where those challenges and opportunities were discussed.
The Operator Perspective
Operators have always collected data, but the ways in which they pool, interpret and act on information has changed as technology and processes evolve.
Kuan Moon Yuen, CEO of the consumer group at Singapore-based operator Singtel, explained that his company has developed a more sophisticated analytics estate by pooling insights from multiple data sources. Customer data usage has always been important to telcos, but Singtel stressed that analysing other information – location, device and real-time contextual metrics – allows operators to deliver tailored network optimization, better customer support and predictive, real-time marketing.
Dr. Jiwon Ashley Joo of SK Telecom agreed that context changes the way operators can serve customers. Her company changed its analytics framework to gain a more holistic view of how its customers interact with various services. This type of observation led to service innovation, including a popular new connected wearable device for kids and pets. As these new services are used, the operator collects even more information about its users, which inform future initiatives.
The Standards Association Perspective
Of course, it’s easy enough to point out operators’ need to mine, interpret and act on their substantial data reserves. Rob Rich of TM Forum clarified the challenge by reminding MWC panel attendees of the significant skills gap that prevents many operators from actually putting these ideas into practice.
Of the substantial volume of data currently floating out there in operator environments, a small percentage – about 5 percent, said Rich – is actually actionable. To increase that percentage, operators need to develop an organizational culture for sharing data, and raise their level of sophistication when it comes to leveraging data.
That underscored what’s perhaps the biggest challenge operators face in maximizing customer data: they’re already a bit behind the eight-ball. For digital-born companies like Google and Facebook, a data-centric culture, mindset and competency is already built-in. Telcos need to change to acquire some of those qualities.
The Customer Engagement Automation Solution Perspective
So, if the objectives are to combine multiple insights from disparate data sources, get smarter about how your organisation manages and analyses data and change the culture of your organisation to be more data-centric, what’s your next step?
Third-party partnerships can help operators improve their level of sophistication around analytics initiatives, even democratising analytics insight, so anyone from IT to marketing to sales can make smarter decisions about customer information. Analytics platforms bring together raw data from multiple sources, enrich it to provide context and drive the right actions instantaneously. These solutions enable automated and real-time decisions and actions, helping businesses keep pace with fast-changing buyer needs and wants.
The biggest opportunity here is in real-time and contextual marketing: an operator who learns a customer is running low on mobile data while that individual is listening to a streaming music app has the chance to deliver a highly relevant and compelling top-up offer at the perfect time. It’s how marketing can and should work if you’re able to act in real-time with the right information about your customer.
Learn more about how successful operators leverage customer analytics data in our new book, Nexterday Volume II.
Posted: February 19th, 2016 | Author: Juhani Hintikka | Filed under: Events | Tags: digitalisation, Mobile World Congress, Nexterday | No Comments »
There’s no bad time to visit Barcelona, but the Comptel team is especially excited to head to Spain for next week’s Mobile World Congress, which runs from 22-25 February. The reason why? We have big plans to follow up last year’s show with even more transformative announcements for operators, and you can learn all about them by visiting our booth – stand 5G40 in hall 5.
MWC 2015 was a significant show for Comptel, because it’s where we debuted “Operation Nexterday,” our framework to help digital and communications service providers transform their businesses and thrive in the post-digital era. We launched a book, threw a party and shared our vision for new sales, marketing and service playbooks with the world.
Operation Nexterday took off. It inspired our first anti-seminar, Nexterday North, and we’ve seen how it’s changed the way our customers and partners talk about business opportunity in the era of digitalisation.
At MWC 2016, we want to keep our foot on the gas and build on that momentum. We’ve declared 2016 as a year of action and execution, when telcos take the Nexterday concept a step further and commit to transformation. We’re ready to help our customers and partners take action. Here’s how:
Nexterday: Volume II
Our first book introduced readers to the four factors creating the need for digital transformation: evolving buyer expectations, new monetisation strategies, advancements in telco infrastructure and the need for rich data insights.
This year’s sequel – a hard copy of which you can pick up at our booth, stand 5G40 in hall 5 – explains exactly how you can tackle each one. It also includes even more contributions from experts and visionaries both within and outside telco, including economist Dr. Kjell Nordström, business experts Stefan Moritz, Mark Curtis and Jeetu Mahtani, and analysts Stewart Rogers, Fredrik Jungermann, Caroline Chappell and Steve Bell.
What’s a trip to Barcelona without a party? We’re hosting 400 people for a #Nexterday party on Wednesday 24 February starting at 7 pm CET. This isn’t the usual cocktails and canapes affair – we’ll have live performances, a DJ, superhero nitro cocktails, an open bar, bus transportation to the city centre and plenty of networking opportunities. You can pick up an exclusive ticket at the Comptel booth or at the stands of one of our partners: Salesforce, IBM, Tata Consultancy Services, Tech Mahindra, CloudSense and Hitachi.
Operators who stop by our booth can get a first-hand look at Comptel FWD, our disruptive digital sales and marketing channel for operators that creates a faster, convenient and more personal mobile buying experience for consumers. It’s a radical new way for operators to sell mobile services, and it’s how operators will connect the next 2 billion internet users to the Web.
We’ll feature guides to help operators complete their digital business and IT transformations. Topics include cloud transformation, NFV service orchestration, IoT, agile elastic portfolios and automated contextual engagement.
Multi-Touch Demo Wall
Our demo wall will visualise how real-time data sources can be seamlessly connected with content and customer profiles, and then instantly turned into contextual, omni-channel actions for better business outcomes.
For Comptel, MWC 2016 will be about celebrating a year’s worth of progress and issuing a challenge for operators to take action. We invite you to join us in transforming for the better in 2016.
To book a meeting with Comptel at Mobile World Congress 2016, contact your Comptel account manager or send us an email at MWC2016@comptel.com. And be sure to stop by our booth, stand 5G40 in Hall 5, to pick up your copy of Nexterday: Volume II and get a ticket to the #Nexterday party.
Posted: February 19th, 2016 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: customer experience, digitalisation, Mobile World Congress, Nexterday | No Comments »
For Comptel, the past year has been all about sharing our ideas around the digital business transformation operators must undergo to deliver perfect digital moments to customers. Now, we’re challenging operators to take the next step and put those ideas into action.
We’ve published Nexterday: Volume II, a follow-up to our previous book, Operation Nexterday. You can pick up a hard copy of the book at this year’s Mobile World Congress or download a digital version by visiting our new online magazine and community, Nexterday.org. With this edition, our goal is to help each operator become a “Perfect Digital Company,” one that works for and with its customers to enhance the digital moments that make up life.
To achieve that, operators need to open their minds to fresh ways of thinking about serving customers, taking inspiration from their counterparts across the globe and visionary, non-telco businesses that are changing the face of digitalisation.
The Customer is in Charge
Generation Cloud is, as always, at the centre of the digital struggle. B2B and B2C customers crave the autonomy to customise, configure and purchase digital services at a faster pace and on their own terms. On top of that, operators are increasingly starting to play in non-traditional markets, including connected devices, smart cities and healthcare, in both established and emerging markets.
Technology advancements – from the introduction of and ongoing management needs for virtualised network functions to the rising importance of real-time data in sales, marketing and service management – mean operators have more tools at their disposal to serve buyers’ unique interests and succeed in new verticals.
The challenge is determining how to effectively leverage these tools, while also applying the creativity and radical ideas operators need to distinguish their service at a time when customers are willing to switch digital and communications service providers at a moment’s notice. It’s not just about offering dynamic new services, but also delivering those services as part of a more pleasant and fulfilling customer experience.
Creating Perfect Digital Moments
Nexterday: Volume II describes how your business can evolve to meet the needs of a changing digital economy. The book includes:
- Inspiring real-world examples of telco and non-telco businesses that strive to offer customers extraordinary digital experiences
- Perspectives on the qualities of leading digital businesses from economist Dr. Kjell Nordström and business experts Stefan Moritz, Mark Curtis and Jeetu Mahtani
- In-depth research from analysts Stewart Rogers, Fredrik Jungermann, Caroline Chappell and Steve Bell
- Blueprints on how operators can automate their enterprise sales approach, pursue Internet of Things (IoT) service opportunities, create a richer B2C customer experience and re-engineer their back end for accelerated service delivery and enhanced digital service lifecycle management
Though we believe strongly in the themes we cover in the book, we want it to inspire a rich dialogue about the state of our digitalisation. We invite book readers to visit Nexterday.org to share their opinions and challenge our thinking. Whether you agree or disagree, we want to hear from you at Nexterday.org. Registration is simple: just sign up with your LinkedIn account.
Nexterday: Volume II, which will be available in hard and digital copies, will be officially released at our #Nexterday party on Wednesday, 24 February at 7 p.m. CET during Mobile World Congress. We’ll have live performances, an open bar and plenty of opportunities to unwind and mingle. You can pick up an exclusive ticket at the Comptel booth (stand 5G40 in hall 5). If you are not attending Mobile World Congress, you can download a digital copy of the book at Nexterday.org.
We invite you to join the movement and become a ‘Perfect Digital Company’ that serves the best interests of its customers. Nexterday: Volume II will show you how.
Posted: February 12th, 2016 | Author: Juhani Hintikka | Filed under: Industry Insights | Tags: FWD, Nexterday North, Operation Nexterday | No Comments »
We’re only one month in to 2016, and already the team here at Comptel has been busy on multiple fronts. We’re putting the final touches on our follow-up to our successful book Operation Nexterday. You’ll be able to get a full hard copy of Nexterday Volume II at this year’s Mobile World Congress, and we’ll also have a download link on our soon-to-be-launched website, Nexterday.org.
We have much more in store for this year, but before we get too far ahead of ourselves, it’s worth taking a quick look back and the progress Comptel made in the past 13 months. As it turned out, 2015 was a hallmark year for Comptel. We’ve been an important player in this industry for 30 years, working hard to deliver solutions that keep our telco customers competitive.
However, we recognised the playbooks that we – and the industry as a whole – have relied on for so long are broken. We used last year to pioneer change in the way that this market serves its customers, embracing digitalisation and helping operators learn how they can become the perfect digital company.
Along the way, we developed product innovations that support our vision of Nexterday, partnered strategically and are proud to have been recognised for all we accomplished. With that in mind, here are a few highlights from Comptel’s transformative 2015:
Last year we launched Operation Nexterday – a mission and framework encouraging operators to redefine their sales, marketing, technology and service approach to better suit the demands of the tech-savvy digital natives that make up Generation Cloud.
We wrote a 150-page book explaining how the evolution in B2B and B2C buyer demands is challenging the telco industry, and outlining steps to achieve Nexterday – from perfecting the digital buying experience and monetising new services faster, to orchestrating network functions from ground to cloud and utilising intelligent, fast data.
The book compiled insights from industry experts within Comptel and across the digital and communications landscape, including analysts and academics. It was published at Mobile World Congress 2015, with more than 5,000 copies distributed since.
The success of the book led us to launch our first “anti-seminar.” In November, we held the inaugural Nexterday North event in Helsinki, Finland, as a side event to the global startup conference Slush. The event focused on digitalisation and motivating operators to think about the telco world with a non-traditional mindset. Nexterday North brought together more than 500 Comptel customers, partners, key industry players and futuristic business thinkers from around the world to examine digital services as the next major revenue stream for telcos.
Our product teams kept their foot on the gas and worked tirelessly to develop solutions that would help our customers succeed in Nexterday.
MONETIZER™, brought to market in July 2015, is an industry-first business policy and charging toolset enabling digital and communications service providers to innovate and design rich service offers instantly. With MONETIZER™, you can create, configure, launch and modify dynamic, contextual packages – and profit from consumers’ data usage – in minutes instead of months.
At Nexterday North, we launched FWD, an easy and contextual solution for operators to sell and market time-based mobile data directly from a smartphone. The FWD app makes buying mobile data fast, convenient and personal for consumers, while giving operators an easy-to-manage digital sales and marketing channel to maximise data revenues.
We also extended our work with partners in our industry in an effort to help shape the future of telco.
We launched a four-month-long program with long-standing customer Saudi Telecom Company (STC) to develop the next generation of IT talent in Saudi Arabia. The program educates young Saudi professionals on communications networks, strengthens their knowledge of Comptel’s technologies and enables them for future leadership positions within STC.
Comptel also joined a partnership with Pivotal to market their solutions together in the Asia-Pacific region. The partnership enables operators to immediately act on data with easy, quick access to Comptel’s packaged data analytics applications via the Pivotal Big Data Suite.
Industry Recognition and Accolades
We achieved several proof points of excellence in 2015, including recognition by CIO Review as one of the 20 most promising M2M Solution Providers in 2015, and the Best Performing IT Team by TDC. The Comptel Operational Intelligence Model won OSS Innovation of the Year in the TelecomAsia Readers’ Choice and Innovation Awards, and the company’s work to evolve Chorus New Zealand’s fulfilment system was honoured with a Global Telecoms Business Award. Congratulations to my colleagues here at Comptel for earning this prestigious recognition!
We’re Only Getting Started
It’s fine to pat yourself on the back once in a while, and I’m certainly proud of what our team was able to achieve last year. However, in an industry that’s always evolving, we always want to be moving forward. Last year showed what Comptel is capable of, but we’ve only scratched the surface. In 2016, our mission is to execute on the ideas we introduced last year and turn those concepts into action. We’re challenging operators to create perfect digital companies for and with their customers. We invite you to join us on our journey toward Nexterday and to start transforming your business as well.
Comptel will be in Barcelona for Mobile World Congress 2016 (Hall 5, Stand 5G40). We’ll launch our latest book, Nexterday Volume II, and host a #Nexterday party on Wednesday, 24 February at 7 p.m. CET. To book a meeting, contact your Comptel account manager or send us an email at MWC2016@comptel.com.
Posted: January 19th, 2016 | Author: Ari Vänttinen | Filed under: News | No Comments »
In 2015, Comptel encouraged operators to embark on their own Operation Nexterday and re-imagine their sales, marketing and service playbooks in reaction to new digital opportunities. This year, we’re asking operators to take the next step and work on designing the perfect digital company.
What does such a company look like? Broadly speaking, it’s a business that is built not only to serve customers’ unique needs, but one that seeks input from those customers to inform its decisions. In other words, the prefect digital company is built for and with its customers.
Digitalisation makes this possible. Generation Cloud demands highly personalised and instantly available services from operators, and they want more say in how these products actually serve them. That means customers want to be able to set service terms and avoid hard-and-fast tiered packaging that, for a long time, has defined the telco industry and limited service disruption.
Customers are also increasingly surrounding themselves with a variety of apps and digital content that address their needs. This digital service ecosystem includes products from traditional telcos and non-industry players like Google and Amazon, and it’s always evolving as customers add new apps or drop services that no longer excite or intrigue them.
The devices on which these services exist also play a role. The emergence of connected devices, from smartwatches to smart cars, adds a new layer – and a new level of complexity – to the digital ecosystem.
Ultimately, operators must determine how they fit into all of this. Digitalisation introduces a bevy of new consumer and network technologies for operators to leverage, and it also allows telcos to think creatively about how they can serve their customers. In a bid to become the perfect digital company, operators need to open their minds to new ways of thinking and address key growth factors in various areas of their business.
In a predictions piece for The Fast Mode, “Telco in 2016: Build the Perfect Digital Company For, and With, Your Customers,” we outlined four focus areas operators will need to address if they hope to achieve the dream of becoming a perfect digital company.
Deliver Real-Time Decisions and Automated Customer Actions
The speed at which consumers evaluate and buy digital services is faster than ever, meaning operators need to keep pace. In 2016, operators must leverage the customer behavioural data they already have, plus customer action automation technology, to create better customer experiences. The Four Cs will define these experiences: by applying the right Context, the most appropriate Content can be delivered to the right Customer through the best possible Channels.
Accelerate Product Delivery to Enable a Digital Service Ecosystem
Speed is also a critical factor when it comes to product delivery, and in 2016 operators will need to learn how to configure, test and launch services faster so that customers can build their personal digital ecosystem at a pace that works for them. To achieve this pace, operators will need to eliminate friction in the service lifecycle process, invest in tools that recognize demand quickly and embrace creative monetisation models.
Understand the Purpose of Open Network Integration
Network functions virtualisation (NFV) already forces operators to re-imagine how the network is built to serve new market realities, but it’s about more than flashy new technology. This year, operators need to recognise that the true potential of a flexible, agile network infrastructure is its ability to deliver a frictionless, dynamic and elastic service delivery experience for customers. As always, technology is supposed to serve human interests.
Embrace Data to Enable Smarter Living
Finally, operators this year must consider how the Smart Living movement will affect the development of personal digital service ecosystems. Connected devices are introducing new use cases for technology that telco may have previously lost sight of: the benefits of real-time data in improving education, the environment, personal health or global security. Operators have an important role to play in the development of these services, because they can offer the immediate data insights that power a smarter world – if they are ready to step to the plate.
To date, operators have wondered how they could leverage the industry’s megatrends to benefit their own bottom line. In 2016, many will realise that the real goal should be on working for and with their customers to improve their daily lives. In taking this fresh outlook, operators will not only better serve consumers, but they’ll also unlock routes to new revenue-driving service opportunities that will shore up their relevance in the rapidly evolving digital world.
Posted: January 7th, 2016 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: Operation Nexterday | No Comments »
In 2015, Comptel challenged operators to embark on their own “Operation Nexterday” – a mission to redefine their sales, marketing, technology and service approach to better suit the demands of the tech-savvy digital natives that make up Generation Cloud. Our challenge manifested in several ways – we published a book explaining the challenge and outlining steps to achieve it, launched an event to introduce new ideas and insights, and encouraged new conversations with operators who were ready to take the jump into Nexterday.
The Comptel blog was also busy covering various aspects of the Nexterday mission. Here, we look back on the five most popular blogs we published in 2015.
Slush 2015 and Nexterday North: A One-Two Punch for Innovation
Our vision for Nexterday culminated in our first ever major anti-seminar. Nexterday North took place in the two days immediately preceding Slush – the largest startup conference in Europe – giving visitors to Helsinki a full week’s worth of fresh ideas, big announcements and new visions for the future of telco, digitalisation and business. Our most popular blog of the year got attendees excited for both events.
How a Push for NFV Standardisation Brought Comptel to ETSI
Network functions virtualisation (NFV) continued to be a hot topic in 2015, and many operators have discussed their desire to see better standardisation around the implementation of this emerging technology. In this blog, Comptel Director of Business Architecture Stephen Lacey explained how we lend our voice to the NFV standards discussion as a member of the European Telecommunications Standards Institute (ETSI).
Mobile World Congress Recap: 3 Key Takeaways on the Future of Mobile Communications
Last year’s Mobile World Congress was an exciting one for Comptel – that’s where we launched Operation Nexterday, our guide to how operators can rewrite their sales, marketing and service playbooks for Nexterday. The event also offered a great look into the trends that are affecting the telco industry, and in this blog post I recapped the top three takeaways I drew from the show.
Comptel, STC Partner to Train Saudi Arabia’s Future IT Leaders
One of Comptel’s most exciting stories of the year involved our work with Saudi Arabian operator STC. As a long-time customer, STC reached out to Comptel for support launching a brand-new employee training initiative. Through the four-month program, we helped train the next generation of Saudi telecommunications professionals with courses in Riyadh, Helsinki and Kuala Lumpur. We’re proud to play a role in youth IT education – read more in this blog from Comptel Senior Vice President, MEA, Mika Korpinen.
Bye Bye, Big Data – Hello Intelligent Fast Data
Big Data is a big disappointment – at least, that’s how some IT executives view it after prior data investments and initiatives felt short of lofty promises. In this blog, Comptel CTO Mikko Jarva argued that the failures of Big Data are a reflection of poor execution, and that to truly make the most of their customer data for greater business opportunities and revenue, operators need to account for every new raw data source and turn that data into real-time contextual decisions and actions. In short, it’s a push toward Intelligent Fast Data.
Learn more about our challenge to operators to evolve their sales, marketing and service playbooks for a new generation of buyer. Download and read “Operation Nexterday.”