Posted: March 5th, 2015 | Author: Ari Vänttinen | Filed under: Events | Tags: big data, customer experience, LTE, mobile, Mobile World Congress | No Comments »
Comptel is in the trenches in Barcelona for Mobile World Congress, where the theme this year is all about living on the “Edge of Innovation.” Tens of thousands of attendees are here, all striving to explore how evolving mobile communications technology is changing the way we live, work and play.
We made our mark on MWC by launching our book Operation Nexterday at a special launch party Monday evening, and we were thrilled to share our game plan for the future of digital communications with a large crowd that turned out for drinks, tapas, and free copies of the book!
Some of the communications industry’s leading innovators and visionaries are in attendance for MWC, which is a big benefit to attendees who want to get a sense for how the industry is changing and where it is headed in the coming months and years. Here are three key takeaways we gathered from conference keynotes and sessions we attended:
1. Mobile Consumers Need Digital Confidence
In the event’s opening keynote on Monday morning, the chief executives from four of the world’s top operators – Telefónica, Vodafone, Deutsche Telekom and Telenor – shared their thoughts on how mobile will need to evolve to meet the demands of the future.
Panellist César Alierta, executive chairman and CEO of Telefónica, explained that nearly 43 percent of the world’s population – around 3 billion people – are connected to the Internet, and 90 percent of the world’s population is expected to have a mobile phone by 2020!
Each of these consumers will need to have “digital confidence,” or better control over their digital lives and privacy, explained Alierta. The industry will also need to support up to 50 billion new connected devices that make up the Internet of Things and the ‘industrial Internet.’
As a result, operators will need to embrace efficiencies that will enable millions of new customers to connect to the Internet and engage with new digital services. Alierta identified network quality, affordability and service attractiveness as potential areas of improvement for operators who anticipate a surge of new consumers.
2. Data Drives Context, Which Drives Mobile Opportunity
As we have discussed before, targeted marketing is one effective way to reach the digitally savvy Generation Cloud – but only 4 percent of enterprises have the resources, budget and promise to deliver on context and better serve customers, according to Andrew Harrison of Dixons Carphone. Harrison was one of eight panellists in a conference session that explored how businesses could gain the context needed to deliver engaging, personalised content to the right customer at the right time.
Panellist Peter Fitzgerald of Google UK described why context is so critical to the buying experience. Mobile means purchase opportunities arise regardless of location and situation, whether a consumer is at work, home or even sitting on a train checking their phone. Forty-two percent of consumers use their phone in a retail store to compare prices for a product they see on the shelf – a practice known as “showrooming” – but savvy retailers are taking the opportunity to reach these connected buyers by pushing relevant, in-the-moment offers to their devices right in the store, said Fitzgerald.
Businesses today can leverage contextual data to propel instantaneous, personalised offers, and mobile devices are the perfect starting point to find that data. Smartphones and tablets are at the centre of our digital worlds, and as a result, they’re an ideal resource for contextual consumer data.
3. It’s Mobile’s Moment. How Will You Connect Consumers?
Sundar Pichai, senior vice president of products at Google, described Google’s efforts to enable Internet connectivity for consumers around the world. As Pichai explained, consumers in the developed and emerging world may take connectivity for granted, but 4 billion people around the world currently lack access to the Internet.
Google’s efforts to expand connectivity include bringing Google Fibre to urban areas in Africa, and its Project Loon initiative, which uses a network of high-altitude balloons traveling in the Earth’s stratosphere to bring LTE speeds to rural areas around the world. Pichai also discussed the drone company Titan, a recent Google acquisition that designs lightweight solar-powered airplanes which act as “floating cell phone towers,” bringing connectivity to consumers below.
Pichai added that Google will work with operators to build services to deliver to newly connected consumers, but when asked how Google could justify its lofty infrastructure investments, he explained that “it’s mobile’s moment right now.” The bottom line? In the age of affordable connected devices, operators need to follow Google’s lead and embrace innovative ways of reimagining service infrastructure. Better-connected consumers present bigger business opportunities for the savvy service providers who can innovate in the new era of Generation Cloud.
Posted: February 27th, 2015 | Author: Ari Vänttinen | Filed under: Telecom Trends | Tags: digital buying experience, Generation Cloud, Nexterday | No Comments »
Today’s digital natives are setting a new standard for digital and communications service delivery. They make up “Generation Cloud,” characterised as independent, preferring to shop on their own terms, among a variety of options, and to make purchasing decisions in real time. They value personalisation and tailored recommendations over traditional marketing and sales tactics. And they’re primarily mobile, on-demand buyers, with 65 percent increasingly shopping on mobile devices versus at brick-and-mortar stores.
Naturally, the majority of users in today’s post-digital era will gravitate toward operators that recognize these values. The question, then, is how can operators create a digital buying experience rooted in those values? In January 2015, Comptel conducted a global consumer survey to shed some light on this.
Based on our findings, to win over Generation Cloud, operators need to act like less of a service provider, and more like a social companion. Sixty-five percent of consumers said they look to social circles to influence their buying decisions, and when youthink about the way we interact with our social circles, a very telling theme emerges. Our social interactions are incredibly personal and unique from person to person. Operators, take note.
Among social circles, we’re most strongly influenced by recommendations from others that truly know us, and our personalwants and needs. The way operators interact with their customers should be no different, and the numbers support that. Sixty percent reported that their buying decisions are directly influenced by tailored recommendations from their operators, and 62 percent are more likely to prefer an operator that makes personalised and relevant product recommendations as opposed to those that target them through mass promotions.
One example of how operators can offer this level of personalisation is the way they charge for data usage. We found that customers were fairly split on their pricing preferences across data plans, with about a third wanting to be billed by the amount of data used, while nearly the same number prefer pricing plans that are based on the amount of time spent using data. About a quarter would like to be billed on specific apps they use, and 10 percent think a combination of all three would be best.
Operators should be offering these options – recommending them, in fact – before customers even have a chance to ask for them, which means transforming business models to operate in Nexterday – the day after tomorrow.
Customers are independent – they don’t need an operator to tell them what to do. They do need an operator to give options. Not just any options, and especially not generalised or impersonal options, but ones that are the right fit for them as individuals. Consumers crave personalisation to guide their decision-making, and if operators are to get ahead (and stay ahead), they must put the power of dictating the buying experience in the hands of the consumer.
Download the complete findings of our 2015 global consumer research here:
Posted: February 25th, 2015 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: Comptel, customer experience, Mobile World Congress, Operation Nexterday | No Comments »
Life is full of digital moments. Comptel strongly believes that digital and communications service providers who perfect these moments have a unique opportunity to rise above the competition and thrive today, tomorrow and the day after tomorrow – namely, Nexterday. In fact, we wrote a book on it.
In Operation Nexterday, we describe the perfect storm currently changing the way operators serve customers and drive revenue, securing their future in the digital and communications industry. It all starts with Generation Cloud, digitally savvy group of consumers and businesses who are setting a new standard for service in today’s highly connected digital world.
These buyers make real-time purchasing decisions and shop on their own terms. They don’t want to play by the old rules of engagement, and if your products and services are too restrictive or slow for their needs, they won’t hesitate to switch to one of your competitors.
The numbers back this up – a recent consumer survey we conducted in January 2015 revealed that nearly two-thirds (65 percent) of consumers prefer to purchase digital content when and how it is convenient for them.
And these pressures aren’t restricted to B2C buyers. As our book explains, the trends of hyper-personalised marketing, multi-channel purchasing and instant gratification extend to B2B buyers as well. Instead of separating B2C and B2B channels, we need to start thinking of a unified business-to-human approach.
How do operators adapt to this new landscape?
By embracing Operation Nexterday to help rewrite your playbooks for approaching sales, marketing, technology and service in the age of Generation Cloud consumers and prosumers. Our book describes those who are pioneering the market, offers industry research and features third-party expert insight, offering the strategies you need to transform your business. More specifically, it includes:
- Examples from operators like T-Mobile and Telefonica, who are successfully turning the industry on its head with new service, sales and marketing, and technology strategies
- Research and insights from leading industry voices such as Fredrik Jungermann of tefficient, Dr. Mark Mortensen and Anil Rao of Analysys Mason, and Nancee Ruzicka of ICT Intuition
- Thoughts on transformation through strategic innovation from Professor Neo Boon Siong, Chairman of the Nanyang Executive Education and former Dean of the Nanyang Business School at Singapore’s Nanyang Technological University
Operation Nexterday, which will be available in hard and soft copies, will be officially released at a special launch party on Monday, 2 March at Mobile World Congress in Barcelona. The party will be held at 5 p.m. CET at our stand, #5G40. We invite you to join us to pick up a copy of the book and learn more about our suggested framework for guiding operators’ future in the digital and communications industry.
If you are not attending Mobile World Congress but would like a hard or digital copy of Operation Nexterday, please contact our team at email@example.com.
We urge all like-minded telco professionals and businesses to join the Operation Nexterday movement by getting the book and spreading the word, which you can do with the #operationnexterday Twitter hashtag.
Posted: February 9th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: Analysys Mason, CloudSense, customer experience, order fallout, order orchestration, salesforce | No Comments »
With enterprise customers contributing a considerable portion of revenue to CSPs – even up to a third of total revenue for some Tier 1s – telcos’ focus on the business services segment is greater than ever before. As CSPs look to the B2B arena for new revenue growth, creating and maintaining a positive customer experience is becoming a key driver for their success.
In a recent whitepaper, analyst firm Analysys Mason explored one of the most common barriers to achieving an optimal customer experience: order fallouts.
Specifically, the firm notes that the impact of order fallouts most often comes to bear on customer service. It especially affects the “Join” and “Onboarding” touch points, when orders are captured, processed and provisioned, and services are set up and paid for. Resulting prolonged service delivery can frustrate many customers, even leading them to cancel orders completely, despite all efforts by the operator to resolve the issue.
Plus, it’s not just diminished customer service (and, consequently, a diminished overall experience) that is at stake. Order fallouts can hurt CSPs in other ways too, for example, by increasing their operational costs and creating longer lead-to-cash cycle times.
Analysys Mason outlined some of the top factors contributing to order fallout propensity, one of which is the complexity and newness of a service. For service offerings that have existed for many years (like POTS), CSPs have established a good understanding of how to accurately capture orders, validate them, and design and deliver them at minimal costs. But as newer services like Ethernet, IP VPN, unified communications and VLAN increase in complexity, the volume of failed orders steadily increases in kind. Now, imagine the service complexity and ensuing order fallouts that CSPs will see as they transition to virtualised environments like SDN and NFV!
The top reason for order fallouts, Analysys Mason determined, is poor order quality. Order entry systems typically rely on standard templates without consideration for things like specific configuration requests, or up-to-date information on the availability of network and IT resources. As a result, a gap emerges between what the system thinks can be delivered, and what can realistically be delivered.
Exacerbating the issue, this kind of validation technique is often applied later in the order orchestration process, causing duplicated efforts and even further delays, and ultimately damaging the customer experience – something CSPs cannot afford.
Clearly, there is a strong need for CSPs to deploy more robust order validation techniques, especially during the earlier stages of the order capture process, to reduce order fallout potential.
Joining forces with cloud-based solution providers Salesforce and CloudSense, Comptel is fulfilling this by offering a service order validation solution, which improves order quality and reduces order fallouts with real-time, pre-order service design feasibility and validation via the cloud. Bringing enhancements like this into order management systems will be essential as network services continue to evolve towards virtualisation, and accurate and efficient service order orchestration becomes a primary competitive differentiator.
Want to learn more about order fallouts? Download the Analysys Mason whitepaper, “Reducing order fallouts: Key to success with business services.”
Posted: February 6th, 2015 | Author: Juhani Hintikka | Filed under: News | Tags: business, Comptel, financials, telecommunications | No Comments »
Comptel’s growth accelerated towards the end of the year. Our sales in Q4 grew by approximately 21% compared to last year, and our order backlog grew significantly compared to the previous year.
During the second half of 2014, we won several new customers as well as several multi-year deals with our existing customers. In Q4, we won two new customers, both in South America. Looking at the full year, we doubled our new customer wins: to eight in 2014 compared to four in 2013.
Our new solutions grew almost 26% in Q4, as well. However, our full-year expectations for new solutions did not materialise as we had expected. Our current business was strong and grew by 5% in 2014 as a whole and compared to the previous year.
Regionally, Asia-Pacific grew throughout the year, Europe had a very strong second half, and the Middle East performed as planned in 2014. As previously stated in 2014, our challenges were in the South America region.
Our net profit improved also significantly from previous years due to some previously made tax changes in Asia and also due to some new decisions by the tax authorities. Going forward, we expect this to reduce our effective corporate tax rate.
We ended the year with a solid balance sheet and continue to be net cash positive. During 2014, we secured 26 significant orders, valued over EUR 0.5 million. In 2013, the comparable number of orders was 17. The Group’s reported order backlog increased from the previous year, from EUR 40.8 in 2013 to EUR 55.2 million at the end of the 2014 financial year. The company’s total backlog including multi-year orders beyond 12 months is more than EUR 70 million.
Comptel renewed its organisation in the beginning of 2015. The new organisation reflects the company’s focus on the two core business areas. Going forward, the two business units are: “Comptel Intelligent Data” and “Comptel Service Orchestration.” The Comptel Intelligent Data business unit includes Comptel Convergent Mediation, Comptel Policy and Charging Control and Analytics. The Comptel Service Orchestration business unit includes Comptel Provisioning and Activation, Comptel Fulfillment and Comptel Inventory.
Moreover, the company continues to have common sales and services organisations and corporate functions. In addition, Comptel established a new business unit, which will concentrate on new ideas and products in the early stage to develop them further.
Business Outlook and Markets
The business environment and industry of telecommunications operators is at a clear turning point, since new technologies and business competitors are entering the traditional telecommunications market. We expect the trend to continue in 2015.
While fundamental investments are targeted to high bandwidth, 4G and fibre networks, operators have a strong need to develop and launch new services and improve the quality of the customer experience, to gain the full potential of their investments in a heavily competitive market. Fierce competition inside the telecommunications industry and against the newcomers in the same market requires that operators improve their business processes continuously and pay special attention to their cost structure.
The significance and role of software in managing the telecommunications networks and in enabling more business for operators will further increase. We expect that the implementation of new network technologies and services will slightly increase the value of the software market and will create demand for larger software delivery projects. The operators will require both services and new project deliveries that create a strong basis for business growth. Network technologies will also be moving to software-based cloud environments at an increasing pace, and will bring new and more extensive business opportunities for our service orchestration and intelligent data solutions.
We expect the 2015 net sales to grow compared to the previous year, and we expect operating profit to be in the range of 8-12%, excluding one-time charges. Characteristically, a significant part of Comptel’s operating profit and net sales is generated in the second half of the year.
Posted: February 4th, 2015 | Author: Special Contributor | Filed under: Industry Insights | Tags: INB, Intel Network Builders, NFV, SDN, service orchestration | No Comments »
By Daniel Tyrode, Strategic Product Manager, Comptel
Comptel has been closely following the development of both network function virtualisation (NFV) and software-defined networking (SDN) through multiple forums, events and initiatives. As my colleague Stephen Lacey wrote recently, we decided to lend our voice to NFV and SDN standardisation by joining the European Telecommunications Standards Institute’s (ETSI) NFV specialisation group in 2014.
At the same time, we explored an industry-led initiative to contribute to NFV and SDN’s future, with the idea of accelerating innovation. The Intel Network Builders (INB) program looked to be a perfect fit, and we are pleased to share that late last year, Comptel officially became an INB member organisation.
Why the INB?
INB serves as a cross-industry platform for collaboration between more than 100 communications service providers (CSPs), software vendors and hardware manufacturers within the NFV and SDN ecosystem. The INB’s goal is to leverage the collective experience of its member organisations, to identify ways to make NFV and SDN infrastructure easier to build and operate.
A key advantage for the INB is that its members are able to innovate and find solutions much more quickly than a typical standardisation body. The INB’s work is intended to support – and not negate – the efforts of organisations like ETSI by implementing short- and mid-term solutions that may later influence hard-and-fast standards.
Our interest in joining INB stemmed from recognition that new market pressures are changing telecommunications faster than the industry can manage. Competition is coming from all sides, including major cloud vendors who are edging their way into the market and putting pressure on traditional telecoms players to innovate.
We knew there was an opportunity for Comptel to contribute solutions, as we have a unique view of NFV and SDN infrastructure challenges that few others possess.
How Comptel Contributes
Comptel’s innovative service orchestration stack offers a complete end-to-end view of NFV and SDN, which provides an important foundation to orchestrate and manage end-to-end services. While many in INB focus on finding solutions to back-end infrastructure challenges, few focus on how NFV and SDN will impact the customer experience at the same time.
Comptel has an interesting value proposition for both sides of the equation. On the back end, our order management, mediation, analytics and policy control solutions can all be run as network functions on virtualised hardware, while our Service Orchestration (SO) Configure Price Quote (CPQ) interface work gives us a perspective into how customers will order and provision the new services that software-based functions will enable.
This holistic view and the strength of our proven, end-to-end product portfolio is what appealed to INB organisers when we showed our interest in membership.
The Advantage for Operators
We are excited to develop partnerships with our peer INB groups and have identified a number of intriguing proofs-of-concept that we believe offer potential for NFV innovation, particularly in the area of service orchestration automation.
Comptel customers should likewise be excited, because collaborative efforts like INB are a boon to operators that desire faster access to flexible and cost-efficient solutions. No one company has all the answers, but through the INB framework, key players in the telco market have an opportunity to drive some of the blueprints for NFV and SDN implementation. Better still, the INB enables quicker speed-to-market for the type of innovative solutions that will change the industry forever.
Visit our SDN/NFV Resource Library to learn more about how cloud and virtualisation technology helps operators unlock cost savings, enable flexible networks and compete on a higher playing field.
Come and see it in practise at Mobile World Congress 2015. Comptel will be located in Hall 5 at Stand 5G40. Email firstname.lastname@example.org to pre-arrange a meeting.
Posted: February 2nd, 2015 | Author: Malla Poikela | Filed under: Industry Insights | Tags: buying experience, charging, Generation Cloud, Monetisation, Operation Nexterday, PCRF, policy control | 2 Comments »
The always-on, “Generation Cloud” is quickly developing new habits when it comes to data usage. Not only do these digital natives consume more, they use several devices – often at the same time – to access the content and applications they want. They expect it to be available whenever, wherever and on any device – even their car, house or watch might be connected to the Internet.
Fast and omni-device access to data enables people to change the way they work, interact with their friends and families, shop, learn and much more. It helps them improve their quality of life. For these reasons, customers are willing to pay for their data usage. And many of them are willing to pay a premium to enjoy their digital moments faster and with better service quality.
Consumers’ preferred data service buying experience is developing in tandem. “Generation Cloud” expects personalised, in-the-moment offers and a seamless purchase process. When provided, customers are willing to spend more.
Communications service providers (CSPs) need to act now and evolve their marketing and selling to keep in line with how customers are buying today and in the future. By adopting an “Operation Nexterday” approach, operators can anticipate consumers’ needs and maximise their interactions, monetising more in less time than ever before.
Sell something you don’t own – but take control
Today, CSPs’ bundling of third-party content and applications has become almost commonplace; it’s no longer seen as “special.” Selling something you don’t actually own doesn’t mean that you are out of control, though. Tighter integration between CSPs and Over-the-Top (OTT) players, as well as policy control and charging can help you optimise the buying experience and differentiate.
Partnered content or services, for example, are often loosely attached to CSPs’ offers. It might be a discount code passed onto a customer for use when he or she – separately – signs up for Spotify or Netflix. But consider the possibilities if the buying experience and the policy rules for handling and charging for this specific data traffic for this specific customer were tightly integrated.
Complexity is mounting – but…
Tighter integration and context-aware personalisation increase the complexity in policy and charging control. Dynamic changes in user behaviour and the competitive landscape will only add to this complexity, as will the Internet of Things (IoT) and voice over LTE (VoLTE).
Just think about the ultimate offer that contains all of the required ingredients such as subscription, rating, Quality of Service (QoS), monthly fees, cost control, roaming data package, advice of charge, applications, VoLTE and much more, all in one bundle – that’s a lot to deal with all at once and to cater to a very diverse audience.
Traditional PCRF and charging do not offer the sufficient flexibility and agility; thus, the legacy setup with yesterday’s offer design tools lack the ability to manage complexity efficiently. The complexity that arises is also the result of network upgrades, adding new capabilities and new elements like IMS and EPC. Due to the ‘patchwork’ architecture, every change takes too much time.
One size fits one
The era of one-size-fits-all campaigns is over. Rather, launching a number of agile, micro-level, long-tail campaigns that are tailored for smaller customer segments is the way forward if CSPs are going to profit. This is because offers, including the technology to enable them like policy and balance management rules and rating, have become much more complex.
Policy and charging rules are no longer stand-alone entities; they are blended. And on top, they will need to seamlessly integrate with predictive analytics and machine learning, to see and tap into patterns that the human mind just can’t. CSPs can then predict customer behaviour. They can predict network quality or outages. They can determine the best offer for each unique customer situation. And their systems’ learning never stops.
… but there’s more to monetise in customers’ digital moments
Data usage monetisation is a huge revenue opportunity, requiring maximum speed and flexibility for the offer design to be successful. System alignment and a contextual understanding of “Generation Cloud” customers are just as vital. In order to capitalise on this, CSPs should natively combine siloed policy control and charging functions. On top of this, they must add historical and anticipated insights on their individual customers and network traffic trends. Operators that can combine these will propel their business to “Nexterday” and be a fierce competitor in the post-digital era.
Comptel will be attending Mobile World Congress, taking place 2-5 March 2015 in Barcelona, Spain. Interested in continuing this discussion on perfecting and monetising your customers’ digital moments? Email email@example.com to set up a meeting, or visit us in Hall 5, Stand #5G40 to pick up a book about “Operation Nexterday.”
Posted: January 22nd, 2015 | Author: Special Contributor | Filed under: Industry Insights | Tags: billing, Comptel EventLink, Data Refinery, embedded intelligence, IoT, LTE, mediation, roaming | 3 Comments »
By Katja Kurisjärvi, Marketing Manager, Comptel
In yesterday’s blog post, I highlighted Comptel EventLink 7.0’s key features and mentioned how they comprise the foundation of our Data Refinery solution. Communications service providers (CSPs) and global enterprises alike require a strong technology base to keep up with the standards of nexterday and the high expectations of “Generation Cloud.”
Building on the Comptel EventLink core, with rating and charging components and embedded intelligence, including reporting and monitoring, our Data Refinery solution can enable real-time decision-making and action- triggering. Here are six ways that it can be put to work to drive CSPs’ businesses forward.
1. Beyond traditional billing mediation
“Comptel EventLink can, as always, manage traditional billing mediation tasks, and many of our customers use it for full-blown mediation consolidations,” says Senior Product Manager Tero Lindholm. “The platform is typically used in the OSS/BSS layer, where a Tier 0 or 1 operator with IP, fixed and mobile networks has consolidated all of its services on it.”
However, recently, new and existing Comptel EventLink customers have started to use the software for purposes other than pure billing mediation, taking advantage of its ability to process intelligent data in real time and in any format.
Typically, such cases involve complex event processing (CEP) and refining value out of “Big Data in motion” – data that originates from multiple sources in a real-time environment. The Data Refinery adds intelligence to the data handling, and enables real-time analysis, decisions and actions based on the data going through the system streams. When more hierarchical customer profiling and propensity calculations are needed, the Comptel Social Links analytics add-on is included.
2. Automated campaigns
One of the new purposes for the Data Refinery is real-time analysis with decisions and actions to enable automated campaigning processes. This is something that Comptel has implemented for operators all over the world.
“We are helping operators better understand how their customers are using their services and which offers are most relevant to which individuals,” said Tero.
The Data Refinery combines real-time usage events with a real-time understanding of the subscription and the subscriber profile and location, for example, like whether the subscriber is roaming. The Data Refinery can accumulate different usages, and combine them with real-time analysis, make more relevant offers to the end customers with optimal timing.
Understanding real-time usage is made possible by combining usage events from network elements such as PCRF or OCS (mobile) or CMTS (for IP network), and the subscription information from the CRM. The summary of each customer’s usage, according to his/her subscription and services, is shown immediately in the CSP portal, where end customers can directly monitor their service usage.
Having real-time information about data usage increases customer satisfaction and helps CSPs’ provide more suitable offers based on the real-time understanding of service usage.
3. Economical ways to managing roaming agreements
Comptel is in a good position to help operators solve roaming challenges. The company was a pioneer in rolling out roaming cost control use cases when the EU roaming regulations came into force in 2007. These regulations were intended to regulate the roaming data and voice charges imposed by operators to their subscribers, thus preventing bill shock.
To regulate roaming charges, operators are looking for more economical ways to manage roaming data and agreement processing between different roaming partners. The Comptel EventLink extension, Roaming Management, is used by 20+ operators for managing roaming billing and fraud detection, and for automated processing of partner agreements. The extension supports the TAP/RAP/NRTRDE/RAEX processing in alignment with the GSMA standards and provides full visibility into the configuration of the agreements from test phase through production.
4. Monetising OTT offerings
The Data Refinery can help monetise over-the-top (OTT) offerings. For example, in Asia-Pacific, a Tier 1 customer is using the Data Refinery to collect information related to Google Play purchases. The customer has a revenue-sharing model with the Google Play market place, and the Comptel system provides usage information to revenue-sharing platforms and to the interconnect billing system.
5. Ready for IoT
The Data Refinery is highly suitable for connecting devices and applications, and expanding usability from pure billing mediation tasks to supporting the Internet of Things (IoT) business model.
For instance, since 2013, the Telefonica Group in Europe has used the Data Refinery for processing smart metre usage traffic from Telefonica’s machine-to-machine (M2M) network elements. Smart metres equipped with SIM cards communicate readings over GPRS links, which generate events that the Data Refinery can collect and separate from mobile device usage events, providing the aggregated data to the M2M platform and assurance.
6. LTE leading the data explosion
Increased data usage is clearly visible to the users and developers of Comptel EventLink—a Tier 1 operator’s system, for instance, can now process as much as 500 TB of data daily (comparable to the daily usage of Facebook data).
To cite an example from Tero, the amount of usage events has tripled for an Indonesian customer over the past two years, and is currently hitting 12-13 billion records with each passing day.
“Indonesia is just about to adopt 4G services, and we can expect the number of usage events to multiply as 4G is introduced to tablets, smartphones and other handhelds being used in that region,” noted Tero.
In Italy, a similar explosion was seen earlier this year, where the mobile data packet usage increased by 84 percent in just five months. Not only has LTE created an enormous impact on the volume of network events, it has also increased network complexity. This is because VoLTE based on IMS technology introduces new types of network elements that require high capabilities to collect and correlate different events from different sources, in order to have properly chargeable items for billing and other applications.
It’s no wonder that operators are finding it difficult to handle customers’ appetites for ‘all-you-can-eat’ packages and are consequently moving to capped data plans. Such data plans take advantage of policy control solutions, which restrict available capacity for each customer. Customers who demand the highest bandwidth without limitations must be prepared to pay for it, bringing welcome income for operators still suffering from voice revenue losses.
Want to discuss how else Comptel EventLink 7.0 and our Data Refinery solution can support your business?
Download the presentation below, or email firstname.lastname@example.org for a demo.
This is based on an interview with Senior Product Manager Tero Lindholm.
Posted: January 21st, 2015 | Author: Special Contributor | Filed under: Industry Insights | Tags: automation, Comptel EventLink, Data Refinery, embedded intelligence, mediation | 1 Comment »
By Katja Kurisjärvi, Marketing Manager, Comptel
In today’s rapidly changing technology landscape, it’s survival of the fittest. Only the most adaptive, intuitive and efficient software, bringing the greatest benefits to users, will survive. If the software fails to meet the expectations of nexterday, it will be replaced by more modern technologies better suited to satisfy the always-on, real-time needs of today’s “Generation Cloud.”
During it’s nearly three decades of existence, Comptel EventLink, formerly known as Comptel Convergent Mediation and MDS/AMD, has seen the winds of change with regard to customer behaviour, and has stood the test of time in the hands of many Tier 1 mobile and fixed operators.
Now, Comptel EventLink’s data management capabilities are needed more than ever to harness data coming from all directions in all industries – and increasingly, in real time.
Last autumn, version 7.0 was released to meet these new spheres of data handling with embedded intelligence, an intuitive user experience, and real-time reporting and action-triggering automation. More details can be found in our press release.
To ensure it would meet today’s high usability standards, Comptel conducted research amongst 15 operators. Evaluations of its usability, in addition to customer interviews, centred on how operators were using Comptel EventLink in daily operations, to uncover key areas for improvement and, ultimately, create a new era of mediation in version 7.0.
The latest iteration enables effortless data stream management and provides intuitive stream monitoring capabilities with clear visibility into system load and errors. Streams can be created effortlessly via drag-and-drop, using ready-installed node libraries. Everything is organised, so the most important information is quickly at hand and right in front of the user’s eyes.
To top it all off, performance has improved 200% over earlier version 6.2, and with much less hardware, making the system more than ready for network function virtualisation (NFV), which requires highly distributable systems and high availability.
“The feedback on Comptel EventLink 7.0 so far has been nothing but positive,” confirms Senior Product Manager Tero Lindholm. “The success of its extensive usability and performance investments is evident, as the first live customer upgraded to version 7.0 as soon as one month after the release.” A very fast deployment indeed!
It is this strong technology foundation that has been crucial to powering Comptel’s Data Refinery solution and, in turn, helping to deliver on telecoms operators’ and other global enterprises’ business-critical demands in real time.
Learn more about Comptel EventLink 7.0 and our Data Refinery solution below. Tomorrow, I’ll dive deeper into various applications of a Data Refinery and why it is ideal to keep up with the needs of “Generation Cloud.”
Download our Comptel EventLink 7.0 presentation:
This blog post is based on an interview with Senior Product Manager Tero Lindholm.
Posted: January 14th, 2015 | Author: Special Contributor | Filed under: Events | Tags: big data, customer experience, Dreamforce, Mobile World Congress, TM Forum Live! | No Comments »
By Katja Kurisjärvi, Marketing Manager, Comptel
My colleague, Leila Heijola, recently wrapped up Comptel’s 2014 with news of several significant orders, but what wasn’t mentioned was the success Comptel had at events near and far over the course of the year! From industry events like Mobile World Congress in Spain to Comptel’s very own user groups in Europe and Asia, we were able to communicate and collaborate with our communications service provider (CSP) customers, industry partners and other global enterprises alike.
To start off the year, we made a splash at Mobile World Congress in Barcelona, Spain. More than 85,000 visitors and 1,800 exhibiting companies joined together to discuss hot topics in telco like Big Data, connected cars and the newest smart devices on the market. Comptel’s Matti Aksela, for one, spoke on a panel, “Big Data Goes on Stage,” covering the current state of data collection, refinement and analysis and the changes we can expect to see over the next several years.
While at the event, we launched our study detailing the issues on the minds of CMOs and CIO/CTOs in 2014. Additionally, we were excited to announce partnerships with Tecnotree and a Tier 1 U.S. mobile operator.
Next came TM Forum Live! in Nice, France, where a significant focus was on network function virtualisation (NFV). Around this theme, we announced several partnerships including an integration with GE Smallworld to streamline telco service fulfilment. The conference was a great space to discuss the emerging technology with other attendees, and opened many people’s eyes to the potential SDN and NFV have for the telco industry.
The fun didn’t stop in Nice, though… Salesforce’s Dreamforce, which took the form of a beach party in San Francisco, California, was a great opportunity for Comptel to hone in on the connection between front- and back-office systems and telcos’ evolution with the cloud and virtualisation. Beyond the lively entertainment, one of the themes, Reimagine: Customer Experience, definitely rang true for Comptel, as we exhibited with our collaboration with CloudSense and technology blueprint to help CSPs improve the B2B customer experience.
In addition to attending these industry events, we decided to host our own to connect on a deeper level with our customers. Our first user group of the year took place in Långvik near Helsinki, Finland, and the second was held in Kuala Lumpur, Malaysia. Both were great opportunities to discuss the processes and technologies to help spur CSPs’ transformation and future innovation. At the APAC event, we also picked the brains of some attendees on how they were planning to revolutionise customer experience in 2015.
Not surprisingly, analytics, automation, intelligence and the customer experience were on the minds of CSPs globally in 2014, and through great events, we were able to hear from operators about their business pressures and share our views on tackling their various areas of friction.
It’s no secret that the telecom industry is rapidly changing, and we’re looking forward to building on the progress made at a variety of events in 2015!