We’re honoured that Business Intelligence Group named our first book, Operation Nexterday, as one of the top campaigns of the year as part of its 2016 Public Relations and Marketing Excellence awards. The awards recognize leaders in the field of strategic communications and our book’s inclusion in the awards highlights its value in effectively communicating our vision for the future of telecommunications.

In Operation Nexterday, we set out the game plan for how operators can radically update their sales, marketing and service strategies in response to customers’ increasing digital service demands. With contributions from industry experts and Comptel thought leaders, our book challenged the current way of working and described how and why operators must change.

Though we’re proud Nexterday is being recognized worldwide, we know our work isn’t done yet. That’s why we published a second edition, Nexterday: Volume II, to dive deeper into the topic of digital transformation and offer blueprints on how operators can take the next step. That follow-up edition included even more insights from within and outside telco and set a course for how each operator can become a perfect digital company that works for and with its customers to meet their needs.

Additionally, Comptel’s 2016 plans focus on growing the Nexterday movement. Our Nexterday Tour returns this summer, when we’ll hit the road to bring our message to regional decision makers and partners in 20 cities across the world. Everything leads up to Nexterday North 2016, our encore to last year’s inaugural anti-seminar, where we plan to introduce new voices and ideas to create an even richer, more dynamic and inspiring event.

We’re thrilled to see continued excitement around Nexterday, and we’re eager to spread the word even further. To learn more about the campaign that started the movement, click here to download Operation Nexterday. You can also read articles from Nexterday: Volume II and learn more about digital transformation in telco and beyond at Nexterday.org, our online magazine and reader community.

We’ve published Nexterday: Volume II, a follow-up to our previous book, Operation Nexterday. You can pick up a hard copy of the book at this year’s Mobile World Congress or download a digital version by visiting our new online magazine and community, Nexterday.org. With this edition, our goal is to help each operator become a “Perfect Digital Company,” one that works for and with its customers to enhance the digital moments that make up life.

To achieve that, operators need to open their minds to fresh ways of thinking about serving customers, taking inspiration from their counterparts across the globe and visionary, non-telco businesses that are changing the face of digitalisation.

The Customer is in Charge

Generation Cloud is, as always, at the centre of the digital struggle. B2B and B2C customers crave the autonomy to customise, configure and purchase digital services at a faster pace and on their own terms. On top of that, operators are increasingly starting to play in non-traditional markets, including connected devices, smart cities and healthcare, in both established and emerging markets.

Technology advancements – from the introduction of and ongoing management needs for virtualised network functions to the rising importance of real-time data in sales, marketing and service management – mean operators have more tools at their disposal to serve buyers’ unique interests and succeed in new verticals.

The challenge is determining how to effectively leverage these tools, while also applying the creativity and radical ideas operators need to distinguish their service at a time when customers are willing to switch digital and communications service providers at a moment’s notice. It’s not just about offering dynamic new services, but also delivering those services as part of a more pleasant and fulfilling customer experience.

Creating Perfect Digital Moments

Nexterday: Volume II describes how your business can evolve to meet the needs of a changing digital economy. The book includes:

• Inspiring real-world examples of telco and non-telco businesses that strive to offer customers extraordinary digital experiences
• Perspectives on the qualities of leading digital businesses from economist Dr. Kjell Nordström and business experts Stefan Moritz, Mark Curtis and Jeetu Mahtani
• In-depth research from analysts Stewart Rogers, Fredrik Jungermann, Caroline Chappell and Steve Bell
• Blueprints on how operators can automate their enterprise sales approach, pursue Internet of Things (IoT) service opportunities, create a richer B2C customer experience and re-engineer their back end for accelerated service delivery and enhanced digital service lifecycle management

Though we believe strongly in the themes we cover in the book, we want it to inspire a rich dialogue about the state of our digitalisation. We invite book readers to visit Nexterday.org to share their opinions and challenge our thinking. Whether you agree or disagree, we want to hear from you at Nexterday.org. Registration is simple: just sign up with your LinkedIn account.

Nexterday: Volume II, which will be available in hard and digital copies, will be officially released at our #Nexterday party on Wednesday, 24 February at 7 p.m. CET during Mobile World Congress. We’ll have live performances, an open bar and plenty of opportunities to unwind and mingle. You can pick up an exclusive ticket at the Comptel booth (stand 5G40 in hall 5). If you are not attending Mobile World Congress, you can download a digital copy of the book at Nexterday.org.

We invite you to join the movement and become a ‘Perfect Digital Company’ that serves the best interests of its customers. Nexterday: Volume II will show you how.

What does such a company look like? Broadly speaking, it’s a business that is built not only to serve customers’ unique needs, but one that seeks input from those customers to inform its decisions. In other words, the prefect digital company is built for and with its customers.

Digitalisation makes this possible. Generation Cloud demands highly personalised and instantly available services from operators, and they want more say in how these products actually serve them. That means customers want to be able to set service terms and avoid hard-and-fast tiered packaging that, for a long time, has defined the telco industry and limited service disruption.

Customers are also increasingly surrounding themselves with a variety of apps and digital content that address their needs. This digital service ecosystem includes products from traditional telcos and non-industry players like Google and Amazon, and it’s always evolving as customers add new apps or drop services that no longer excite or intrigue them.

The devices on which these services exist also play a role. The emergence of connected devices, from smartwatches to smart cars, adds a new layer – and a new level of complexity – to the digital ecosystem.

Ultimately, operators must determine how they fit into all of this. Digitalisation introduces a bevy of new consumer and network technologies for operators to leverage, and it also allows telcos to think creatively about how they can serve their customers. In a bid to become the perfect digital company, operators need to open their minds to new ways of thinking and address key growth factors in various areas of their business.

In a predictions piece for The Fast Mode, “Telco in 2016: Build the Perfect Digital Company For, and With, Your Customers,” we outlined four focus areas operators will need to address if they hope to achieve the dream of becoming a perfect digital company.

Deliver Real-Time Decisions and Automated Customer Actions

The speed at which consumers evaluate and buy digital services is faster than ever, meaning operators need to keep pace. In 2016, operators must leverage the customer behavioural data they already have, plus customer action automation technology, to create better customer experiences. The Four Cs will define these experiences: by applying the right Context, the most appropriate Content can be delivered to the right Customer through the best possible Channels.

Accelerate Product Delivery to Enable a Digital Service Ecosystem

Speed is also a critical factor when it comes to product delivery, and in 2016 operators will need to learn how to configure, test and launch services faster so that customers can build their personal digital ecosystem at a pace that works for them. To achieve this pace, operators will need to eliminate friction in the service lifecycle process, invest in tools that recognize demand quickly and embrace creative monetisation models.

Understand the Purpose of Open Network Integration

Network functions virtualisation (NFV) already forces operators to re-imagine how the network is built to serve new market realities, but it’s about more than flashy new technology. This year, operators need to recognise that the true potential of a flexible, agile network infrastructure is its ability to deliver a frictionless, dynamic and elastic service delivery experience for customers. As always, technology is supposed to serve human interests.

Embrace Data to Enable Smarter Living

Finally, operators this year must consider how the Smart Living movement will affect the development of personal digital service ecosystems. Connected devices are introducing new use cases for technology that telco may have previously lost sight of: the benefits of real-time data in improving education, the environment, personal health or global security. Operators have an important role to play in the development of these services, because they can offer the immediate data insights that power a smarter world – if they are ready to step to the plate.

To date, operators have wondered how they could leverage the industry’s megatrends to benefit their own bottom line. In 2016, many will realise that the real goal should be on working for and with their customers to improve their daily lives. In taking this fresh outlook, operators will not only better serve consumers, but they’ll also unlock routes to new revenue-driving service opportunities that will shore up their relevance in the rapidly evolving digital world.

The Comptel blog was also busy covering various aspects of the Nexterday mission. Here, we look back on the five most popular blogs we published in 2015.

Slush 2015 and Nexterday North: A One-Two Punch for Innovation

Our vision for Nexterday culminated in our first ever major anti-seminar. Nexterday North took place in the two days immediately preceding Slush – the largest startup conference in Europe – giving visitors to Helsinki a full week’s worth of fresh ideas, big announcements and new visions for the future of telco, digitalisation and business. Our most popular blog of the year got attendees excited for both events.

How a Push for NFV Standardisation Brought Comptel to ETSI

Network functions virtualisation (NFV) continued to be a hot topic in 2015, and many operators have discussed their desire to see better standardisation around the implementation of this emerging technology. In this blog, Comptel Director of Business Architecture Stephen Lacey explained how we lend our voice to the NFV standards discussion as a member of the European Telecommunications Standards Institute (ETSI).

Mobile World Congress Recap: 3 Key Takeaways on the Future of Mobile Communications

Last year’s Mobile World Congress was an exciting one for Comptel – that’s where we launched Operation Nexterday, our guide to how operators can rewrite their sales, marketing and service playbooks for Nexterday. The event also offered a great look into the trends that are affecting the telco industry, and in this blog post I recapped the top three takeaways I drew from the show.

Comptel, STC Partner to Train Saudi Arabia’s Future IT Leaders

One of Comptel’s most exciting stories of the year involved our work with Saudi Arabian operator STC. As a long-time customer, STC reached out to Comptel for support launching a brand-new employee training initiative. Through the four-month program, we helped train the next generation of Saudi telecommunications professionals with courses in Riyadh, Helsinki and Kuala Lumpur. We’re proud to play a role in youth IT education – read more in this blog from Comptel Senior Vice President, MEA, Mika Korpinen.

Bye Bye, Big Data – Hello Intelligent Fast Data

Big Data is a big disappointment – at least, that’s how some IT executives view it after prior data investments and initiatives felt short of lofty promises. In this blog, Comptel CTO Mikko Jarva argued that the failures of Big Data are a reflection of poor execution, and that to truly make the most of their customer data for greater business opportunities and revenue, operators need to account for every new raw data source and turn that data into real-time contextual decisions and actions. In short, it’s a push toward Intelligent Fast Data.

Learn more about our challenge to operators to evolve their sales, marketing and service playbooks for a new generation of buyer. Download and read “Operation Nexterday.”

Ultrahack is a 48-hour hackathon that rewards prizes worth up to 130,000 euros to the best innovations and offers expert coaching and support from developers at some of the world’s leading companies. It’s one of many hackathons that occur in the weeks leading up to Slush, the biggest startup conference in Europe. Team Dragon first qualified for Ultrahack by winning Comptel Hackathon 2015, where they were rewarded with a first-place prize that included a full two-day pass to Slush.

Team Dragon’s app, called Match & Snap, brings the power of the Internet of Things to the retail shopping experience. The IoT-based technology immediately recognizes Match & Snap app users once they enter a store. Users then receive targeted content to improve their shopping experience, whether it’s suggestions on what to wear or information on in-store sales and bargains. There’s even a social component, so Match & Snap users can share their new outfits with friends and ask for their input.

Comptel is once again proud to offer aspiring developers – including Mavis and Chin Kang – an opportunity to share their inventiveness, creativity and intelligence with the world at major events like Nexterday North and Slush.

We’re also thrilled that Team Dragon follows in the footsteps of other Comptel representatives at recent hackathons. Rami Al-Isawi, a software engineer at Comptel, participated in this year’s Junction hackathon, another side event to Slush. He managed to win awards in two categories: The “Most Destructive Hack” and “Most Useless Hack” tracks.

Congratulations to Rami, Team Dragon, and all other participants in this year’s Comptel, Ultrahack and Junction hackathons. We look forward to seeing the innovations that these bright minds bring to the table next year!

Read more about Nexterday North or click to learn about Comptel’s latest mobile data innovation FWD.

As our CEO Juhani Hintikka said in his closing remarks, we are grateful to all of the partners, colleagues, speakers and guests who helped make our first antiseminar such a success. Plenty of blogs and articles have already been written recapping Nexterday North – check out the links at the bottom of this post for some of those – but here’s three of our own parting thoughts from the first Comptel anti-seminar.

Futurist Rohit Talwar (left), Stewart Rogers of VentureBeat Insights

There is Hope for Humanity

Those were the words Juhani used to describe Day 1 of Nexterday North, and it’s easy to see why. Our first day’s presenters offered a hopeful message of perseverance, potential and positive transformation.

Futurist Patrick Dixon’s energetic presentation taught us that emotion is the single most important driver of the future of technology, business and culture. Successful businesses remember that and seek to satisfy their customers on an emotional level. WIRED’s Gregg Williams shared a similar take, saying “It’s just as important to take bad things out of people’s lives as it is to add good things.”

Riisto Siilasmaa’s candid talk on Nokia’s business transformation had the crowd buzzing, and he offered a compelling walk-through of how he helped lead the company through one of its most challenging time periods. It was an inspiring lesson for the crowd that even in difficult times, there is always hope if you can commit to change.

Ted Matsumoto of Softbank (left), Horacio Goldenberg of Telefonica

Customers Drive the Future

A consistent theme through every session – and especially on Day 2 – was the importance of putting customers at the centre of business strategy.

Our moderator, Ville Tolvanen, hosted a fascinating fireside chat with T-Mobile’s Milan Ruzicka that explored the company’s popular customer-centric Uncarrier movement. In a panel discussion Smart Kalasatama’s Veera Mustonen suggested that business transparency earns customer trust, while Tele2’s Lars Torstensson explained consumers’ desire to set their own service terms.

Of course, you need strategy and structure to put customers at the centre. SoftBank’s Ted Matsumoto offered a compelling business model to help operators fine-tune to customer needs. We also heard from experts on the data, service architecture and monetisation strategies that will play a vital role in operators’ business transformation.

Mehackit's Cycle for Technology (left) and the launch of FWD

It’s Time for New Ways of Thinking

Many of the presentations also focused on the new service opportunities available to operators, from app development to smart cities to digital servies.

VentureBeat’s Stewart Rogers described new insights into hyper-personalized marketing that could deliver richer customer engagement. Futurist Rohit Talwar suggested a business pairing – experienced workers with younger ones – to balance the need for structure and discipline with the desire to innovate. And storyteller Linda Liukas advocated that children today could be the next generation of innovators if we make learning about technology fun and exciting.

Nexterday North was an exciting and inspiring event with more than a few surprises, including the launch of Comptel’s FWD app, which we believe will change how operators sell and market mobile data forever. Ultimately, Nexterday North proved that when you think differently, you uncover ways to make the world a better place for everyone.

Read more about Nexterday North below:

How Nokia’s chairman demanded €2bn from Steve Ballmer

Telcos need to emulate SoftBank & decouple network / services businesses

Look to the future to survive disruption

Comptel’s Nexterday

Hackers’ Advantage Over Security Professionals: A Willingness To Share

Time Based Mobile Internet Data Purchase Finally Arrives

Forget Big Data, use “Little Data” instead

Comptel Hackathon 2015 ran from 18-19 September. Our aim was to identify superb innovations in three categories: Smart City, Internet of Things (IoT) and Mobility as a Service. Teams had from noon on the 18^th until midnight on the 19^th to create their concepts, with presentations to the jury held on 23 September via Skype. Our jury evaluated each submission based on the level of innovation, the merits of the solution and the quality of the presentation.

Team Dragon wowed our judges with an extraordinary IoT-based shopping application called Match & Snap. The app creates an integrated shopping experience from the moment users enter a retail location. Once the store recognises them as a Match & Snap user, the app feeds users relevant offers and helpful content. For example, users can rely on Match & Snap to find the perfect outfit, send updates to friends via social media and learn about great bargains.

With their win at Comptel Hackathon 2015, Team Dragon will now represent Comptel at Ultrahack – a 48-hour hackathon in Helsinki, Finland scheduled just a few days before Nexterday North and Slush 2015. Team Dragon also won a trip to Slush, which takes place 11-12 November.

Second place in the Comptel Hackathon 2015 went to Team Tangra of Sofia, Bulgaria, who has earned a team dinner for their impressive data anonymising solution. Third place went to The Mechanics, also from Sofia, Bulgaria; they built a tool that makes hardware sizing easier and faster. Both of these teams will receive an additional much deserved prize for their amazing innovations!

Eight teams in all participated in Comptel Hackathon 2015, and our jury was delighted to see the energy, inventiveness and preparation each brought to the table. We can’t wait to see what Team Dragon does at Ultrahack and Slush, and we’d like to extend our thanks and appreciation to all the teams, jury members and organizers who made our first hackathon a success!

Want to get in on this innovation? Register for a Nexterday North Front pass, and receive a full conference pass to Slush 2015.

Comptel commissioned independent research house Vanson Bourne to survey marketing and technology executives at 50 communications and mobile operators across APAC, EMEA and Latin America. Respondents were asked for their perspectives on sales, marketing and technology investment strategies in the era of Generation Cloud.

However, sometimes taking a proven concept and applying it with a new context is all it takes to create fresh buzz.

That’s what U.S. mobile operator Sprint hopes to do with its new Direct 2 You service. Announced last week, Direct 2 You aims to “bring the store experience” to customers, who buy or upgrade their Sprint mobile phones, according to the company.

A Sprint customer service specialist – driving a Sprint-branded van, of course – will hand-deliver the new phone wherever the customer wants, whether at home, the workplace or even the local Starbucks. Once on-site, the Sprint specialist can help the customer set up the new device, transfer files and data from an old phone, initiate backups and walk through features.

Sprint also offers to buy your old phone as part of its trade-in program, and representatives will be able to value the old device on the spot during the in-person visit, the company said.

At the same time, customers won’t be pressured into buying other Sprint services. In comments to The Verge, Sprint vice president Rod Millar claims its representatives will not be pursuing upsells during their visits, instead focusing solely on ensuring customers are “happy and delighted.”

Though the entire program may seem old-fashioned at first glance, Sprint is actually demonstrating its savvy regarding modern consumer demands. This personal touch is the exact right approach for operators trying to appeal to Generation Cloud, who, as we explain in our new book Operation Nexterday, prefer to shop on their own terms.

Our recent survey of consumer digital buying preferences reveal 65 percent prefer to purchase digital content and services at their convenience, while 60 percent are influenced to buy by tailored recommendations from their operators.

Sprint’s home delivery service addresses several of these preferences. Customers are empowered to set the terms of their delivery and aren’t pressured to buy add-ons they don’t want. Our survey made it clear that consumers today are highly resistant to any service experiences that feel forced, and that they won’t hesitate to switch away from digital and communications service providers they feel are too aggressive with offers.

A personal support experience also matches customers’ desire for tailored service. Best of all, the entire service makes it faster and easier for consumers to purchase the latest technology. They know exactly when and where their new phone will arrive, and if Sprint is able to meet its delivery times consistently, that should limit customer frustration and increase their speed-to-satisfaction.

Direct 2 You is a step in the right direction for Sprint, which is showing it won’t stand idly by as its closest competitors try to win market share through other customer-first service offerings. And the program is a prime example of the type of creative thinking other operators will need to embrace if they hope to win customers’ hearts and minds—and wallets—in the era of Generation Cloud.

Learn more about the factors influencing Generation Cloud’s purchasing habits—and the strategies operators must embrace to succeed—in our new book, Operation Nexterday.

We made our mark on MWC by launching our book Operation Nexterday at a special launch party Monday evening, and we were thrilled to share our game plan for the future of digital communications with a large crowd that turned out for drinks, tapas, and free copies of the book!

Some of the communications industry’s leading innovators and visionaries are in attendance for MWC, which is a big benefit to attendees who want to get a sense for how the industry is changing and where it is headed in the coming months and years. Here are three key takeaways we gathered from conference keynotes and sessions we attended:

1. Mobile Consumers Need Digital Confidence

In the event’s opening keynote on Monday morning, the chief executives from four of the world’s top operators – Telefónica, Vodafone, Deutsche Telekom and Telenor – shared their thoughts on how mobile will need to evolve to meet the demands of the future.

Panellist César Alierta, executive chairman and CEO of Telefónica, explained that nearly 43 percent of the world’s population – around 3 billion people – are connected to the Internet, and 90 percent of the world’s population is expected to have a mobile phone by 2020!

Each of these consumers will need to have “digital confidence,” or better control over their digital lives and privacy, explained Alierta. The industry will also need to support up to 50 billion new connected devices that make up the Internet of Things and the ‘industrial Internet.’

As a result, operators will need to embrace efficiencies that will enable millions of new customers to connect to the Internet and engage with new digital services. Alierta identified network quality, affordability and service attractiveness as potential areas of improvement for operators who anticipate a surge of new consumers.

2. Data Drives Context, Which Drives Mobile Opportunity

As we have discussed before, targeted marketing is one effective way to reach the digitally savvy Generation Cloud – but only 4 percent of enterprises have the resources, budget and promise to deliver on context and better serve customers, according to Andrew Harrison of Dixons Carphone. Harrison was one of eight panellists in a conference session that explored how businesses could gain the context needed to deliver engaging, personalised content to the right customer at the right time.

Panellist Peter Fitzgerald of Google UK described why context is so critical to the buying experience. Mobile means purchase opportunities arise regardless of location and situation, whether a consumer is at work, home or even sitting on a train checking their phone. Forty-two percent of consumers use their phone in a retail store to compare prices for a product they see on the shelf – a practice known as “showrooming” – but savvy retailers are taking the opportunity to reach these connected buyers by pushing relevant, in-the-moment offers to their devices right in the store, said Fitzgerald.

Businesses today can leverage contextual data to propel instantaneous, personalised offers, and mobile devices are the perfect starting point to find that data. Smartphones and tablets are at the centre of our digital worlds, and as a result, they’re an ideal resource for contextual consumer data.

3. It’s Mobile’s Moment. How Will You Connect Consumers?

Sundar Pichai, senior vice president of products at Google, described Google’s efforts to enable Internet connectivity for consumers around the world. As Pichai explained, consumers in the developed and emerging world may take connectivity for granted, but 4 billion people around the world currently lack access to the Internet.

Google’s efforts to expand connectivity include bringing Google Fibre to urban areas in Africa, and its Project Loon initiative, which uses a network of high-altitude balloons traveling in the Earth’s stratosphere to bring LTE speeds to rural areas around the world. Pichai also discussed the drone company Titan, a recent Google acquisition that designs lightweight solar-powered airplanes which act as “floating cell phone towers,” bringing connectivity to consumers below.

Pichai added that Google will work with operators to build services to deliver to newly connected consumers, but when asked how Google could justify its lofty infrastructure investments, he explained that “it’s mobile’s moment right now.” The bottom line? In the age of affordable connected devices, operators need to follow Google’s lead and embrace innovative ways of reimagining service infrastructure. Better-connected consumers present bigger business opportunities for the savvy service providers who can innovate in the new era of Generation Cloud.