Comptel 2015 Annual Telco Executive Study
Annual CTO/CIO & CMO Research conducted by Vanson Bourne
“Generation Cloud” continues to make its mark on telecommunications, creating new service demand and influencing how digital and communications services providers sell, market and serve customers. Operators understand they need to get to know their customers better and reshape/expand their portfolios to capitalise on emerging business opportunities to thrive in Nexterday.
Comptel’s 2015 annual telco executive study, conducted by independent research house Vanson Bourne, surveyed 50 mobile operator chief marketing officers (CMOs) and chief information or technology officers (CIOs/CTOs) from across APAC, EMEA and Latin America to see how these businesses are reacting to new market realities. The study includes insight into new marketing and customer engagement strategies, top initiatives and technology priorities for the year, as well as executives’ perspectives on the changing way consumers buy digital services.