Comptel’s Strategy Update – Turning Big Data into an Opportunity

Comptel held Annual General Meeting on Wednesday 20^th March. Our Board of Directors and management updated the company’s strategy and objectives for the next three years. The updated strategy for 2013-2015 focuses on accelerating the execution of the Event-Analysis-Action strategic framework we launched in 2011. Comptel is aiming at over ten percent growth in net sales annually and EBIT margin between 8 to 15 percent during the strategy period. This includes scaling up the sales with partners. Both of these focus areas facilitate Comptel’s growth strategy.

The market demands the communications service providers (CSPs) to better monetize the growing data traffic, known as Big Data, beyond the communications network data. This data can include for example usage data, social network data, location and customer relationship management data. Comptel helps the Communications Service Providers (CSPs) turn the Big Data into an opportunity. Today, Comptel already processes 21 terabytes (10¹² ) data per day.

Comptel’s differentiation strategy challenges the traditional operating and business support system (OSS/BSS) approach by bringing predictive, real-time analytics as an innovative element to help CSPs integrate technical, sales and marketing organisations and automate the CSP’s customer interaction. We commissioned a research earlier this year that revealed that nine out of ten customers desire personalised interaction with their mobile operators. The yearn for communication at every touch point—from the first interaction when joining the service to when they are experiencing issues with the service to when their needs are changing.

Key investments in the product and solution offering will focus on strengthening the Event-Analysis-Action approach. Big Data opportunity strengthens Comptel’s position in event data collection – applying analytics turns this data into automated actions that are carried out by Comptel’s service order orchestration.

By the end of 2015, Comptel aims to become a recognised thought leader and leading solutions provider in customer interaction automation space.