Posted: October 30th, 2013 | Author: Leila Heijola | Filed under: Events | Tags: emerging markets, FinPro, Indonesia, mediation | 1 Comment »
Last week, Comptel’s CEO Juhani Hintikka and vice president of Asia-Pacific Kari Jokela visited Indonesia as part of the FinPro business delegation to discuss future economic cooperation between Finland and Indonesia. A leader in FinPro, Comptel has previously visited India, Kazakhstan and Chile, among other countries, to meet and work with those regions’ local communications service providers (CSPs) and government officials.
Juhani Hintikka, Jan Vapaavuori - Minister of Economic Affairs and Kari Jokela
Comptel has been doing business in Indonesia for more than 10 years now, and we’re excited to continue to build relationships with those in the region. The Asia-Pacific telecommunications market has tripled in size since 2003 and added one billion new connections. By the end of 2013, experts expect there to be three billion connections total. Next year, Analysys Mason predicts that Indonesia will steadily move toward deploying 4G services.
To help CSPs in the region prepare for this wave of change, Comptel aims to offer new products and services through an extended range of local partners. For example, the company recently announced that it is working with local partner Lintas Teknologi to deliver Comptel Convergent Mediation to the second largest CSP in Indonesia, Indosat. By consolidating the mediation of its entire mobile product portfolio, the operator will be able to handle billions of transactions daily, while seamlessly scaling as its business grows.
As 2013 draws to a close and Comptel looks at a new year, we couldn’t be more excited to cultivate our relationships with CSPs throughout Indonesia and Asia-Pacific, and offer them new ways of doing business that help grow their revenues, streamline their operational processes and build customer loyalty.
Want to learn more about what the telco industry is thinking about in the APAC region? Download our APAC survey below!
Download the Full Survey
Posted: August 5th, 2013 | Author: Malla Poikela | Filed under: Telecom Trends | Tags: convergent mediation, CSPs, customer experience, mediation, OTT, revenues, telco | 1 Comment »
A new report from independent global analyst firm Ovum showed that the telco industry may be experiencing declining revenues for the near future. Most of the decline will occur among telcos with significant exposure to Europe and other mature economies. The only significant growth is taking place within emerging markets, particularly China.
The findings come from a review of full-year KPIs of 23 of the world’s largest telcos, and the analyst firm expects revenues to slow down until at least 2018.
Ovum’s review may or may not come as a surprise to communications service providers (CSPs), which have already been in a constant dance to adapt to the latest technology and the latest competition. While Ovum’s findings seem grim, they should be embraced as an incentive to modernise and innovate their service offerings and customer focus.
The telco industry can look at two things in particular: finding the equilibrium that balances OTT contribution with their business models, and leveraging core competencies and rich data to operationally transform into a “customer company.”
1. Treat OTT players like inspiration, not competition.
The loss of revenues telcos are experiencing is, more often than not, blamed on OTT players. There’s no doubt that services like Apple, Google, Skype and WhatsApp are draining business from the industry, but that doesn’t mean that the answer is to aggressively defend market positions, or turn the other way and pretend they don’t exist.
Ovum’s telco operations analyst and report author Adaora Okeleke suggests using them as inspiration. “Telcos could feasibly play a role as service enablers, but they first need to adopt the leaner structures of OTT players such as Google,” she said in a statement. “By partnering with application developers and allowing them to use their secure platforms for service delivery, telcos will be able to drive innovation and reduce time-to-market.”
As my colleague, Steve Hateley, recently wrote, another option is to try new pricing structures that OTT players can’t give to customers. Some CSPs are experimenting with unlimited bundles, as opposed to reversed, limited bundles. There are also potential strategic alliances that could be built between CSPs and OTT providers that benefit everybody. After all, OTT players still depend on the network infrastructure that CSPs provide.
2. Create more efficient operations.
By invoking the “leaner structures” of Google, Okeleke acknowledges that there are inefficiencies in the current telco business model. But it doesn’t take too much digging to discover that this is a common sentiment.
As an example, many CSPs have more than one mediation and / or provisioning platform, which can end up producing redundancies and slow, error-filled service roll-outs. OSS consolidation may seem intimidating, but the rewards are worth it – by consolidating five systems into a single Comptel Convergent Mediation platform, for example, one CSP recently reduced operational costs by up to 30 percent.
Additionally, having a central solution for their increasing amount of network, service and other data allows CSPs to more effectively apply contextual intelligence to overcome their business challenges associated with better customer understanding.
The Future of Telco
There’s no doubt that things in the telecommunications industry are getting shaken up, but new technologies can offer a host of opportunities for CSPs just as old revenue and business models continue to decline. Comptel is working hard to provide those solutions to the telco industry, and we’re excited for the future, because those solutions mean a better experience for customers and better operations for CSPs.
Posted: July 18th, 2013 | Author: Steve Hateley | Filed under: News | Tags: analytics, Asia-Pacific, awards, BSS, Comptel Social Links, Frost & Sullivan, fulfillment, mediation, OSS, Robi Axiata | No Comments »
Comptel is pleased to announce that Frost & Sullivan has named it the Most Innovative Telecom OSS / BSS Vendor of the Year. The analyst firm’s annual Asia Pacific ICT awards program is given to companies that displayed growth in performance and groundbreaking achievements. In addition to those metrics, Frost & Sullivan examined nominees’ major customer acquisitions, portfolio diversity and product innovation.
Kari Jokela, vice president, Asia Pacific, was on tap to receive the award in a ceremony at the St. Regis in Singapore.
Specifically, Comptel Social Links, which was introduced to the APAC market and globally in 2012 following the acquisition of Xtract, has been key to our continuing innovation in the market and raising the bar when it comes to customer experience management. The integration of the advanced predictive analytics technology into our proven mediation and fulfillment software platform has challenged the traditional OSS / BSS approach, and allowed communications service providers to integrate their sales, technology and marketing organisations, and transform their Big Data into big opportunities. This has placed us in a unique position in the market.
We are honored to receive this award, because it shows that Frost & Sullivan Asia Pacific believes in our Event – Analysis – Action strategic framework. We know that our customers and partners not just on the continent but also worldwide share our belief in that strategy, too, and are realising the powerful impact that automated decision-making and customer interaction can have on their businesses.
We would also like to take the opportunity to congratulate our customer Robi Axiata Limited, who were named Emerging Market Service Provider of the Year during the awards ceremony.
Thank you, and there are plenty of more exciting things to come in 2013 and beyond!
Posted: February 22nd, 2013 | Author: Malla Poikela | Filed under: Industry Insights | Tags: 4G, bandwidth, big data, communications service providers, CSPs, data, LTE, mediation, Network, policy management, predictive analytics, real-time, real-time charging, upsell | No Comments »
I was recently talking about policy management with my colleague, Ulla Koivukoski, and started thinking about how far we’ve come and how it will continue to evolve. All of the new and advanced technologies that have been introduced in the past couple of years are having a big influence on this, and will continue to shape how communications service providers (CSPs) utilise policy management capabilities.
One of the most prominent of these technologies is 4G/LTE. Because LTE enables faster data speeds, customers will inevitably want to consume more and more data. CSPs who can gain deeper insight into such data usage will have a clear advantage. For policy management specifically, this means the ability to provide different packages with different rating models that are unique to customers’ behaviours. It also means implementing bandwidth or data caps in certain instances– otherwise, we’d use all of our network capacity!
Adding to this, it’s crucial for CSPs to identify the impact of down throttling on individual customers who are likely to churn and/or cause a revenue loss. For example, if customers experience poor quality of service (QoS), CSPs need to be able to proactively offer them a higher bandwidth or data package. In this way, the risk for revenue loss and customer churn can be mitigated while simultaneously improving QoS for the right customers. Further, a predictive analytics engine can suggest which customers will be most valuable for CSPs based on pre-defined Key Performance Indicators (KPIs), and which customers desire a corrective action to keep them on-board (e.g. a dedicated bandwidth prioritisation).
CSPs also can benefit by tightly coupling policy control with real-time charging. Like our recent consumer research demonstrated, financial considerations like personalised product/service promotions can influence customer behaviour. So, if CSPs can not only dynamically control the packages that are being delivered to customers and how, but also competitively price their offerings, they can increase the amount customers are willing to spend and maximise their revenue.
Linked closely with this is big data, which is giving CSPs a huge opportunity to add value. To tap into the power of big data, CSPs must first sift through and analyse the immense data volumes, both structured and unstructured, to get complete views of their customers. With this, CSPs can offer new services and bundles to customers with both efficiency and rapid time-to-market. Adding to this, a combination of advanced analytics and mediation enables CSPs to begin use cases like proactive broadband upsell for customers based on the prediction of their changed usage pattern, premium user identification, and automatically approaching customers with the right offer, in the right context.
Another technology making an impact on policy management—and one that goes hand in hand with big data—is the cloud. More and more, the cloud is one of the best options for storing and processing data. It allows for offline processing and the ability to trigger information online, to achieve real-time, personalised campaigns. Latency and security threats remain a concern, but if these can be managed properly, then I see policy making a big shift to the cloud.
Of course, this is just the tip of the iceberg – there are many more advancements being made every day. As our world and the technologies in it continue to evolve, I look forward to seeing how policy management will grow and change to drive a better, more efficient customer experience.
Posted: February 14th, 2013 | Author: Juhana Enqvist | Filed under: Industry Insights | Tags: analytics, big data, customer experience, fulfillment, mediation, policy control | 2 Comments »
When the Big Data buzz started to surface a few years ago, my first thoughts were “what’s the big fuss about this?” Many of the use cases were very simple compared to what Comptel has being doing for its customers already for decades. Data aggregation and advanced analytics is already a combination Comptel is used to.
Maybe the reason was that they were new to businesses outside the Telco world, where massive amounts of events go through very complex real-time processing for enterprise scale systems that are not able to cope with such tremendous amounts of data. Traditional data warehouse systems are ill-equipped and very cost- inefficient to handle such systems.
Comptel’s bread and butter in Mediation business has always been in doing complex things with high-volume, real-time requirements for enterprise systems that are not able to do that cost efficiently. And lately, as you’ve probably noticed, joining forces with finest quality analytics expertise we are already tackling the problem of big data quite adequately!
Even today, in terms of web scale data processing needs, Comptel is in the same league with the big players. Twitter’s data volumes and processing complexity look like a small-scale operation compared to what Comptel does with its real-time event processing engine. On top of that, every single event is potentially related to billable items, which brings the accuracy and auditing requirements to a completely different level.
Why, then, the sudden, booming buzz around Big Data? The answer: the growing behavioral data volumes, and analyzing them.
Promise of Big Data
There are numerous drivers that have created both the need and the opportunity for big data.
• Improved customer experience and contextual intelligence by connecting emotionally with the customers at the right time
• Cloud computing and improvement of cost-performance ratio of computation and storage
• Smartphone and mobile apps phenomenon creating more data that can be turned to information
• Ubiquitousness of social media where the users are creating content that can be turned to information
• Advanced analytics reaching the level of Artificial Intelligence
Lots of seemingly unrelated, already over-repeated buzzwords. “Is this guy trying to bore me to death”, you might ask. Well, yes I am, but that’s not the point here.
What is really going on here is, of course, is the ability to offer previously unseen levels of personalized services at very low costs. This is achieved with the next level of automation – the automation of decision making. The promise is the same as with the previous automation cycles:
Increased throughput or productivity.
Improved quality or increased predictability of quality.
Improved robustness (consistency), of processes or product.
Looking back a couple of centuries, the first automation wave concentrated on manufacturing and hard labour, moving then to automation of simple services, like telephone switches and bank clerks. Similar examples within Comptel include, telecom network engineers who manually activated new subscribers, or invoicing accountants reading the impulse meter counters, calculating the difference and creating invoices out of that. And now, decision- making is the next in line.
Advances in the cost of computing, smartphones, apps and cloud together have created an enabler of completely new types of services, and lowered the barrier to business entrance. With smartphones and app stores, anyone can theoretically create a service that can reach a billion paying customers. Cloud IaaS providers like Amazon EC2 make sure that your entry barrier is low, but your service can rapidly scale with the growth of your business.
With the massive scale of software deployment in mobile world (‘billion downloads of Angry Birds already in 2012!‘, ‘’Temple Run 2′ was downloaded 50 million times in less than two weeks’), it is actually a very valid revenue generation model to give the software for free, and then exploiting upsell (freemium model) or advertising as the source of income. Average revenue per Facebook user is $4.34 (2011) – without the user paying anything directly to Facebook. To further optimize the revenue, customer behavior analysis is required to figure out the optimal prices, and optimal contextual timing of offers – the right offer at the right time.
The real game changer is, that for the first time ever, usage and behavioral data is available on a scientifically quantifiable, individual, very granular level – and customers give the information willingly. This makes it possible to analyze individual behavior and give personalized services based on what the individual really wants. Having Intelligence at every touchpoint creates an emotional connection for the customer, and a feeling of being cared for has a strong influence on customer loyalty. Many are willing to switch to a service provider who offers this kind of personalized service, even at a higher cost.
Mr. Orwell might have a say on this kind of intelligence, though. With such a dramatic shift in data exploitation and deducing capabilities, it is a very welcome fact that privacy laws and regulations exist.
But, it doesn’t end there. Combining the behavioral predictions with IT and network topology and capabilities, it is possible to automate the configuration and management of the whole service platform. Imagine automated capacity balancing across data centers within a country, continent, or even the globe, according to usage, weather etc predictions. Predictions of the capacity growth could trigger automatic network and hardware expansions using an intelligent Fulfillment solution, including Resource Inventory, and Order Management. Software Defined Networking is a very interesting ingredient in all this, allowing new dynamics into network configuration, together with software.
Soon, the entire component building – device assembly – delivery – installation – configuration supply chain could be completely automated without any human intervention.
Comptel For Big Data
In all this, Comptel is in a very unique position.
1. With Comptel’s massive experience in data stream shaping – processing, enriching, aggregating and correlating massive amounts of structured and unstructured data in an efficient way – together into meaningful business value creating scalable, real-time, actionable insights out of Big Data is business as usual for us, with the standard analytics toolset carried out by typical Data Warehouse/Business Intelligence tools.
2. With the world class predictive analytics algorithms of Comptel Social Links, Comptel can create very accurate, actionable predictions on individual subscribers with the data already flowing through the Comptel EventLink platform. This saves an enormous amount of time and effort by reducing the integration cost. As anyone involved with mediation or data warehousing projects can tell, the cost of integrating data to a single place is very high. To support fast, easy and cost-efficient integration, Comptel Social Links includes a suite of ready-made and productized use cases, which utilize Social Network Analytics and machine learning for predicting customer attributes and behavior, and for automatically optimizing decisions in both customer and network facing business systems.
3. The Comptel Fulfillment product suite is already geared towards automated, data-driven process execution. The fundamental thought behind Catalog and Inventory driven Order Management is, that instead of using static process definitions, let the software figure out what is the optimal way of fulfilling the order. Therefore, it is possible to introduce predictive analytics based on service and product usage trends, such as order periodization and execution optimization and hardware capacity management.
4. Using the insights from the usage and network quality data, combined with the understanding of the network capacities, Comptel can control the perceived network quality through Predictive Policy Control and analyzing other quality of service data. The predictive control can be used to, for example, to temporarily provide exceptional QoE for customers with high expected future value, when the customer needs it most to optimize the revenue within a system of limited network resources.
Juhana Enqvist is Chief Architect at Comptel
Posted: November 6th, 2012 | Author: Fariha Shah | Filed under: Events | Tags: Africa, charging, CIQ4T, contextual intelligence, customer experience, fulfillment, mediation, OSS, policy control | No Comments »
Working in marketing, I am constantly trying to identify which conferences are the right fit for showcasing various products and solutions. While conducting these searches, Comptel, like other practical companies, often finds itself targeting the fastest growing market: Africa. It may come as no surprise, then, that Comptel will have a stand at the 15th annual AfricaCom conference taking place 13-15 November in Cape Town. This year’s thought-provoking programme promises to reflect Africa’s potential to influence a market already filled with vibrant new dynamics.
At the show, we will have a dedicated team of experts on-site that are happy to speak with communications service providers (CSPs) about the true value we can bring to their business by driving innovation and growing lifetime value through real-time, personalised customer engagement. The Comptel team is looking forward to demonstrating how to reduce churn by transforming data into actionable intelligence. Acting on this intelligence, in addition to maximising customer lifetime value, helps CSPs distinguish themselves amidst a competitive market. The company will also discuss how to achieve accelerated and accurate advanced service deployments to enhance customer satisfaction, loyalty and their propensity to spend.
Will you also be attending the conference? If so, be sure to stop by Comptel’s stand, #C05, to find out how the right integrated mediation, policy control, charging, service fulfilment and predictive social analytics capabilities can deliver a fresh approach to telecommunications business for greater profitability.
To set up a meeting in advance, please contact firstname.lastname@example.org. Looking forward to seeing you in Cape Town!
Posted: October 23rd, 2012 | Author: Juhani Hintikka | Filed under: News | Tags: analytics, business, Comptel, Comptel Fulfillment, mediation, Social Links, strategy | No Comments »
Last week, we announced Comptel’s financials for the third quarter of 2012, which proved that our earlier focus on cost containment is quickly showing results. This quarter was ripe with strong sales, bringing the company back to profitability, and I am very pleased to show revenue growth in all of Comptel’s areas of business.
We won two significant projects from South America – one is outside of our traditional domain, from a Brasilian utility company that purchased Comptel Fulfillment, and the other is with Telefonica Argentina that continued to consolidate its mediation systems with Comptel. Reinforcing our position as a powerful analytics vendor, we also closed a Comptel Social Links deal with a prominent operator group in the Middle East. In addition, there was a considerably large sized managed service deal, and a few larger upgrades of Comptel Mediation and Comptel Fulfillment contracts from existing customers.
As anticipated, the operating result for the third quarter was positive. We met the cost-savings targets set in June, and the cost level for this quarter was significantly lower compared to the first half of the year. Now, it is time to move forward following the regrettable personnel-related efficiency measure we completed during the quarter and continue the execution of our strategy. We’re confident that we’re moving in the right direction and are further improving the integration of our analytics capabilities and striving to deliver on our corporate values.
One of our goals is to become the leader in customer interaction automation for telecommunications, and we’re also looking to expand this outside of our traditional domain. This will ultimately have an impact on our sales and marketing strategy, which will both be aligned with the approach, as the role of our partners will become even more important. In order to implement the new sales and marketing approach, we decided to build a strong team of sales executives, headed by the newly established role of Chief Market Operations Officer (CMO), who will take the lead in this transformation. At the same time, we also simplified our Executive Board to ensure the organisation is as efficient as possible and can successfully execute the strategy.
Overall, the third quarter of 2012 has been quite busy. Maybe the best way to sum up this quarter is to simply reiterate how I concluded the last quarter: I’m honoured to convey, on behalf of Comptel, that we are looking forward to continuing to deliver on our promises to the market in the fourth quarter of 2012.
Posted: September 5th, 2012 | Author: Malla Poikela | Filed under: Compelling Cases | Tags: billing, Communications Service Provider, Compelling Cases, Comptel, CSP, European, fulfillment, mediation, Network, Southern Europe, Subscribers, transactions, unified platform | No Comments »
Last week, we introduced our new blog post series, Compelling Cases, where we showcased a Southern European operator looking to stimulate growth and accelerate revenue generation. With the help of Comptel Fulfillment, the operator was able to implement a more productive service delivery process. Continuing on with our series showcasing Comptel in action, today we look at another major European operator that drastically simplified its network complexity and gained significant cost savings with Comptel Convergent Mediation
As is the case with many communications service providers (CSPs), while experiencing mobile subscriber growth this leading European CSP was also faced with more network transactions that needed to be gathered and converted into billable records. In particular, the CSP was seeking a solution that would allow it to more easily manage the collection and transformation of network billing transactions from its five operating companies with various network types. To accomplish this, the CSP turned to Comptel Convergent Mediation.
With Comptel’s Convergent Mediation, the CSP was able to harness its multiple networks into one unified platform where billing records from more than 40 million subscribers is now being efficiently processed – making for the largest single subscribers’ billing records processing system in Europe. Running on Linux-based hardware, Comptel’s solution is highly scalable so that the CSP can manage billions of events per day. And, the CSP now has the processing power to enable future growth with LTE transactions.
This complex mediation consolidation project was delivered in phases: The first phase was finalised in Q4 2011, within the same year that the contract was closed (Q1 2011). The completion of the second phase of the delivery project occurred in Q1 2012 and set the precedent for handling several billions of billing records generated by millions of subscribers in a single mediation system on daily basis.
Visit our website to view this announcement, or see more third-party validated case studies, visit TechValidate-Comptel Solutions
Posted: May 9th, 2012 | Author: Special Contributor | Filed under: News | Tags: CALA, Comptel Convergent Mediation, Latin America, mediation, OSS consolidation, Telefonica Central America, Telefonica Group | No Comments »
By Andre Kutwak, Solution Architect, Latin America, Comptel
(Scroll down for a Spanish version of the following blog post.)
We are all very excited with the latest news coming from our growing Caribbean and Latin America (CALA) region. After a very diligent process, Comptel has been selected as the mediation provider for the entire Central America cluster of the Telefónica Group. This project involves dozens of network elements and other OSS/BSS system interfaces, as well as the processing of over half a billion network transactions a day!
This win truly shows the power of building strong customer relationships, which we at Comptel emphasise. We have already mediated Telefónica Guatemala’s and El Salvador’s traffic for the last 10 years, and this partnership culminated with the consolidation of Panama and Nicaragua under the latest version of our product. We are committed to making this partnership with the Telefónica Group even stronger moving forward.
We could single out a few aspects of our convergent mediation offering that really differentiates it from others on the market. For instance, Comptel Convergent Mediation provides the flexibility and independence to build on new interfaces and business rules; the scalability, optimised performance and reliability communications service providers need to manage the increasing number of network transactions; and a friendly user interface and automatic reprocessing tools. Plus, we have vast experience with OSS consolidation projects. All of this, along with enabling the streamlining of processes across Telefónica Central America, will contribute to a reduced total cost of ownership (TCO) to Telefónica Group, faster time-to-market and ultimately, an improved customer experience.
Telefónica Centroamérica unifica sistemas de mediación en cuatro países con Comptel
Estamos todos muy contentos con las últimas noticias provenientes de nuestra región de Caribe y América Latina. Después de un proceso exhaustivo Comptel ha sido seleccionada como el proveedor de la mediación para el conjunto de operadoras de América Central del grupo Telefónica. Este proyecto incluye interface a decenas de elementos de red como a otros sistemas de OSS/BSS, así como el procesamiento de más de quinientos millones de transacciones en la red por día!
Este proyecto muestra verdaderamente la fuerza de la construcción de relaciones sólidas con clientes, algo que tanto enfatizamos aquí en Comptel, puesto que ya estamos mediando el tráfico de Telefónica Guatemala y de Telefónica El Salvador desde hace más de 10 años; este trabajo en equipo continua ahora con la consolidación de Panamá y Nicaragua utilizando la última versión de nuestra solución de Mediación Convergente.
Podríamos destacar algunos aspectos en nuestra solución que realmente lo diferencian de las otras soluciones en el mercado tales como: flexibilidad e independencia en la creación de nuevas interfaces y reglas de negocio, escalabilidad, rendimiento optimizado, la fiabilidad, la interfaz de usuario amigable, herramientas automáticas de reprocesamiento y grandes experiencia y referencia en los proyectos de consolidación de OSS. Todo esto junto con la consolidación de procesos en la organización va a contribuir a un costo total de propiedad menor para el Grupo Telefónica, así como menor tiempo de lanzamiento al mercado de nuevos productos, lo que sin duda conducirá a una mejor experiencia del cliente.
Posted: March 13th, 2012 | Author: Simo Isomaki | Filed under: Events | Tags: brand, Comptel Dynamic SIM Management, customer engagement, mediation, Mobile World Congress, MWC, order management, policy control | No Comments »
I thought I would have been able to blog more during Mobile World Congress (MWC). How wrong I was though! In retrospect, I have to say I’m not at all disappointed about it, as MWC was a great event for Comptel. Ulla Koivukoski and others can say more about that. In this blog post, I’ve tried to focus more on the product side of things, but first wanted to say something about the way we looked.
The launch of our new brand was noticed by all who have known Comptel for a long time. It was great to hear the positive feedback as well as MWC attendees’ curiosity about the new brand. When I saw our new tagline, ‘Making Data Beautiful’, being noticed by one of my favourite technology news sites, it warmed my heart. The Register even gave us a special mention in its MWC coverage (any news is good news, or would you disagree?). To me, it’s very clear how we make data beautiful, but I welcome everybody to discuss it with us—we are happy to share our story with those interested.
At MWC, we also unveiled our focus on offering Customer Engagement solutions, where our product portfolio helps realise our ‘event-analysis-action’ vision. It seemed to be well understood and led to some very interesting discussions during the event. In addition, there was a natural interest towards Comptel Social Links and our future plans with that product, which we recently acquired from Xtract.
The future of policy control and online charging and the importance of integrating them (which we already did in 2010) still had a major buzz around it. This is not where the evolution of policy control will stop though—it’s actually quite the opposite, and we’re heavily working on new capabilities in this field. Some of those ideas were recently referred to by Alan Quayle in his MWC summary.
Comptel Dynamic SIM Management and our Wataniya Kuwait project garnered a lot of attention, too. Many discussions began on how self-care personalisation is a tool and way for communications service providers (CSPs) to enable loyalty, and how catalog-driven order management is essential for such self-care to be effective and cost-efficient. This is especially important when aggregating over-the-top (OTT) and other third-party offerings into the CSPs’ own offerings.
During the same week as MWC, Comptel was awarded with an IBM Beacon Award for the Best Communications Industry Solution. I think it’s a great honour from one of our most long-term strategic partners. It was given based on our mediation product, which is being used by about 20 of the 30 largest CSPs (by subscribers) and processes 20% of the world’s usage events. This was a figure that came as a surprise to many, but we have an extensive install base with multi-billion events being processed per day.
There lies a key question for CSPs. With data processing volumes expected to grow 10-100 times with LTE, according to various reports published, how scalable is your mediation system, and more importantly, how cost-efficient is it really to scale to these volumes? We expanded on the work we did with Heavy Reading on this topic during the event.
We also demonstrated some of the most recent product advances we’ve made, and proved that we are not just talking on a conceptual level but can demonstrate how our products actually work. One of these was the new release of our catalog-driven order management solution.
MWC for me is always a lot more than just meetings with partners and customers. It’s a way to see the people behind email addresses. The event brings a lot of people together, and you get to see former colleagues in their new roles and old friends long gone, and build on those relationships, which are very important, at least to me. This relationship building is also very crucial for CSPs to do with their customers; the deeper the relationships are, the more profoundly difficult it is to let go. But like every relationship, it needs to be actively cared and nurtured. And like we say at Comptel, that is beautiful.
For some reason, after a rather exhausting event filled with long days and a lot of meetings, I felt somewhat sad to be sitting in the airplane on my way home. Not that I didn’t want to go home, but I very much enjoyed MWC this year. If you had some great experiences, why not leave a small comment here?
For those that read my previous blog post about the failing cruise control on my car, the story had a happy ending. The maintenance shop fixed the problem, and I had first-class customer service during the re-visit.
I’m starting to move my sights to Management World 2012 in Dublin, where you can also meet us and find out more about Comptel. I don’t want to spoil the event by telling you what we’re going to show there, so be patient, we always have something new cooking. Let’s ‘co’-operate and ‘co’-create better customer engagement until then!