Posted: February 23rd, 2017 | Author: Ari Vänttinen | Filed under: Events | Tags: Events, Mobile World Congress, MWC17 | No Comments »
It’s an exciting time at Comptel! Our team is counting down the days to Mobile World Congress 2017, one of the biggest events of the year.
We have so much to announce and discuss, including the release of our new book, “Nexterday: Volume III,” and the results from our new research report, “The Power of Personal.”
As the third volume in our Nexterday series, the book covers the most important steps you as a telco need to take in your digital customer and service journeys. The research, which includes an official report, eBook, infographic and videos, surveyed real mobile customers to give you a better sense of their expectations for personalisation.
If you’re heading to Barcelona, you can get your hands on a hard copy of the new book and our research report by visiting our booth in Hall 5 at Stand 5G40, or you can email firstname.lastname@example.org to book an individual meeting.
But, those aren’t the only reasons to meet up with Comptel at #MWC17. Here’s a few more:
We’re Hosting a Fireside Briefing with Deutsche Telekom
Telcos hear all about the importance of network innovation, but what does it really look like in practice? Our fireside briefing is the perfect opportunity to find out.
On 28 February at 6 pm, visit the Comptel booth for an in-depth panel discussion about the Deutsche Telekom Pan-Net project, which will cover everything you need to know about DT’s ambitious plan to centralise digital service production for 13 national companies in one location. The panellists include:
- Sven Hischke, Managing Director, Deutsche Telekom Pan-Net
- Iulian Stoica Petrescu, Pan-Net Enterprise Architect, Telekom Romania
- Juhani Hintikka, CEO, Comptel
- Antti Koskela, EVP Service Orchestration, Comptel
- Martin Beyer, Sales Director, Comptel
I’ll be moderating the discussion, and there will be a brief period for Q&A. The DT Pan-Net story is a really remarkable story of network innovation and disruption, so you won’t want to miss this chat.
We’re Talking Customer Engagement with Salesforce
Right after the Deutsche Telekom panel, I’ll cover off some of the top highlights of our “Power of Personal” research report, which explains how personalisation can be a difference-maker for service creation and revenue generation.
Then, Comptel EVP Intelligent Data Niilo Fredrikson and Salesforce Director of Product Management Communications Mustafa Oyumi will introduce our joint “Best Next Engagement” solution, which will provide a model and method to achieve powerful customer engagement. Don’t miss it.
We’re Hosting a Party at Esferic
Salesforce is also joining us to throw the coolest #MWC17 party in town, on Wednesday 1 March at 7 pm at Esferic. We’ll have live music, an open bar and finger food, plus plenty of networking opportunities. Tickets are free but limited to just 300 spots – be sure to follow Comptel on LinkedIn or stop by our booth to pick up your ticket!
We’re Smashing Telco Myths and Hosting #Nexterday Demos
Sick of hearing the same tired telco myths over and over? We are too, so we’re setting up a Telco MythSmasher in our booth, where you can stop by and destroy the most annoying misconceptions about service transformation and customer experience. You’ll have the chance to compete – the top three myth smashers will get a cool prize for their mobile device.
While you’re at the booth, be sure to ask for a demo of our new solutions, including:
- Digital Customer Journey – Personalised digital services, at your fingertips. Check out:
- My Digital Moments, which leverages the capabilities of FASTERMIND and MONETIZER
- Salesforce customer engagement powered by Comptel FASTERMIND
- FWD, the Digital Sales Channel. An easy and contextual way for operators to boost ARPU and increase digital service consumption by selling time-based data access.
- Digital Service Journey – OSS modernisation through to full Digital Service Lifecycle Management with the FlowOne suite
- IoTed™ – An IoT-driven app that helps users answer the question “Are you well?”
Comptel is planning to make this year’s show our biggest and best Mobile World Congress yet, and we want to join the fun. Find us in Hall 5 at Stand 5G40, or email email@example.com right now to book an individual meeting.
Posted: February 22nd, 2017 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: customer engagement, Digital Customer Journey, Digital Service Journey, digital service lifecycle management, Nexterday, Operation Nexterday | No Comments »
If you’re in telco, you’ve heard a lot about transformation, enough that you’re probably even sick of the word. We feel the same way, so we want to help move our industry move past the point where we talk about change and toward the point of actually creating change. Our message is simple: stop overthinking and start doing.
Our latest book, Nexterday: Volume III¸ brings this message to life. Building off our first two books – Operation Nexterday and Nexterday: Volume II – this edition introduces new thoughts, ideas, and success stories from contributors both within and outside the world of telco. The objective is to give you practical next steps to evolve and grow your business in this rapidly changing digital landscape.
We’ll be publishing all of the articles from Nexterday: Volume III on an ongoing basis at Nexterday.org, our online magazine and reader community. Visitors to our booth (Hall 5 at Stand 5G40) at Mobile World Congress 2017 can receive a hard copy – but these are limited, so make sure to stop by early to get your copy!
Here’s what you can expect from Nexterday: Volume III.
What’s your journey?
When you step back and consider digital transformation from a 30,000-foot view, you can see that operators really have two potential paths to take: the customer journey and the service journey.
The Digital Customer Journey
Telcos want to deliver a better customer experience (on average, operators have a net promoter score of 6, compared to 70 for over-the-top (OTT) service providers), and an omnichannel customer experience. So, the digital customer journey is all about the strategies, technologies and business models they take to improve the customer experience, favouring individualised engagement, marketing and sales approaches for B2B and B2C customers. This journey is all about saying “No” to bad customer engagement.
The Digital Service Lifecycle Journey
Operators today need to create, deliver and support complex “living” digital services, but existing networks are too over-built, locked-in and inflexible to support modern service creation. This journey is about the steps operators can take to change their network reality, and it involves concepts and models like virtualisation and end-to-end hybrid service delivery to achieve network flexibility and agility. This journey is all about saying “No” to the monolithic franken-systems of the past.
Most frequently, we have seen the most forward-thinking service providers embark on one of these journeys, or both at the same time.
What’s in Nexterday: Volume III
Nexterday: Volume III tells you everything you need to know to get started, or to take the next step if you’re already following either path. We brought in some of the brightest minds from within and outside telco to share their expertise and insights, including:
- Mike Walsh – a business expert who shares the simplest, most practical path to business transformation
- Jon Wolske – the customer service expert from Zappos Insights who explains how you can be, first and foremost, a customer service company (that just happens to sell digital services)
- David Meerman Scott – the sales and marketing guru who describes how real-time marketing powers a more efficient, results-driving marketing engine
- Stefan Moritz – an expert on the customer experience, who explains how the most successful customer-focused companies did it by backing up their brand story with actual action
- Stewart Rogers – the VentureBeat Insights researcher provides new data showing the biggest marketing opportunity companies are missing out on today
- Dean Ramsay – the Analysys Mason analyst writes about the important role of inventory management in network transformation
- Rich Karpinski – the 451 Research analyst breaks down the top US telcos and describes how each one is attempting to disrupt this mature market
- Fredrik Jungermann – the tefficient analyst profiles the big return of unlimited data to operator service plans, and explains how top operators around the world incorporate this benefit
- Stan Hubbard – The MEF Group director describes the two network qualities needed to offer better customer engagement and service delivery
- Mustafa Oyumi – The Salesforce exec talks about the customer engagement model operators need in a modern service environment
- Luca Decarli – the customer engagement expert describes how Saudi Telecom Company reorganized its business to deliver a higher quality of service
- Antonio Elizondo – the Telefónica exec profiles OpenSource MANO and its key role in the development of an NFV ecosystem
- Bengt Nordström – the Northstream charts the growth and future prospects of 5G connectivity
- David Ho – From Kiina Investment, David provides a fascinating look at the digital technologies that are taking shape in China
- Markku Hollström – Elisa’s IoT expert describes the ambitious IoT project that won international praise and provides an example for other telcos to follow
- Velipekka Kuoppala – the Soracom VP writes about the model telcos and businesses need to secure the IoT
We also have insights from many Comptel contributors discussing everything from IoT, rating and mediation, NFV innovation, customer engagement, plus new research into consumer desires for personalised services.
Nexterday: Volume III is a comprehensive look at the state of our industry today, but, most importantly, it provides a practical guide for you to take the next step in your digital journey. Remember, it’s time to stop overthinking and start doing. Get our book to find out how.
Meet with Comptel at Mobile World Congress to get a copy of Nexterday: Volume III. Visit our booth in Hall 5 at Stand 5G40 or email firstname.lastname@example.org.
Posted: February 2nd, 2017 | Author: Special Contributor | Filed under: Industry Insights | Tags: customer engagement, customer experience, personalisation, Power of Personal research | No Comments »
By Niilo Fredriksen, Executive Vice President, Intelligent Data
A word of caution for all mobile operators: there’s a 50/50 chance your customers feel like you don’t actually care about them.
That’s what Comptel found when we commissioned a survey of 2,000 mobile data users in the US and the UK. Our new research report, The Power of Personal, reports that 52 percent of mobile customers feel like they are treated as just another nameless subscriber by their providers.
Obviously, that’s a problem that could lead to churn. Customers that feel valued are three times more likely to stay loyal to their provider, according to our research. Those that don’t feel valued leave, and 59 percent of respondents said they were not fully satisfied with their providers.
So how do you make sure your customers are happy, loyal advocates for your business? Personalisation offers a solution, and the survey found that it’s what mobile customers want from their providers.
In total, 55 percent of respondents said they would be open to receiving more proactive, personalised messages and services from their providers. But, only 13 percent has ever received this type of message.
Respondents said they were favourable to receiving all sorts of different messages, including:
- An alert when they’ve reached their data cap
- A notification when they’re about to trigger data roaming charges
- A message when they’re using more data than usual
But it’s not just about warnings and alerts. According to our research, customers are also open to personalised messages about service offers, whether it’s a discounted data plan, sponsored data plan or a completely tailored plan that fits their exact needs based on service consumption. The key word, though, is personal. If you send customers an offer that doesn’t seem relevant to them, you’re not going to achieve anything but annoying them.
Service providers know a lot about their customers. It’s high time they started to use that data more intelligently to provide better more individualised services and to use that information to save customers money and build much longer lasting loyalty than is the current model. Our report gives you the guidance you need to do that.
You can learn more about our research by visiting comptelcorporation.com/power-of-personal. From there, you can:
- Download the full research report
- Watch video interviews to hear what consumers on the street think about their current service providers and what should be done differently
- View an infographic that summarises the top findings
- Read our new eBook, which has tips on how to put those findings into action
- Explore three use cases of how service providers could better cater to customers through a more personalised approach
Posted: February 1st, 2017 | Author: Malla Poikela | Filed under: Industry Insights | Tags: contextual intelligence, customer engagement, customer experience, FASTERMIND | No Comments »
Operators are on a journey to become true digital telcos. Rich Karpinski, a US-based analyst for 451 Research, recently explored how Comptel’s FASTERMIND™ helps put CSPs on the fast track to becoming offer-driven, digitally-savvy operators.
“Few vendors have as a pure a vision of how mobile operators must evolve to become digital service providers as Comptel. It speaks the language, understands the requirements, absorbs and applies the use cases.”
Transforming operators into Digital Service Providers is at the heart of Comptel’s Nexterday vision. To execute on that vision, Comptel recently launched the FASTERMIND™ suite at Nexterday North 2016, to provide artificial intelligence applications for digital telcos. FASTERMIND™ recommends, predicts and automates real-time decisions, particularly supporting customer engagement automation.
“Rather than rely on a small handful of customer segment buckets and static, non-real-time campaigns to drive out offers, FASTERMIND’s monitoring and analytics tools work with other Comptel platforms – Monetizer for policy control and charging and Data Refinery for mediation and data processing – to allow operators to deliver more real-time, personalized and contextually relevant offers.”
Comptel’s Nexterday vision and strategy has garnered a great deal of attention in the market, and we are pleased to secure external analyst recognition for this new FASTERMIND™ suite, and also for our work in helping CSPs to evolve into DSPs by rethinking and redesigning customer engagement with real-time and contextual best-next-action offers.
“It’s not about bundling a digital ‘service’ like Dropbox or Netflix or simply offering a few new mobile data plan options. Rather, it’s a rethinking of how mobile operators interact with their customers, understanding their real-time needs and wants and having the analytics, decision-making and network execution capabilities to hit them with the right offer at the right time.”
Comptel’s Nexterday vision focuses on providing customers with an outstanding and memorable digital experience. By coupling FASTERMIND’s time-sensitive, contextual and personalised recommendations, with MONETIZER™, an easy-to-use tool for the rapid design of policy and pricing offers, and DATA REFINERY™, which captures a real-time 360° view of the customer, CSPs are fully equipped for future business growth.
“More aggressively than almost any competitor, Comptel has swallowed the ‘red pill’ and sent itself fully down the digital telco path.”
Rich Karpinski’s full report, Comptel speeds operator offer decision-making with FASTERMIND can be downloaded here.
Comptel will be exhibiting at MWC17 in Barcelona February 27 – March 2, 2017. Meet with us at stand #5G40, Hall 5 to learn more about our Nexterday vision and FASTERMIND™ for customer engagement automation.