Comptel Acquires Xtract

Posted: January 30th, 2012 | Author: | Filed under: News | Tags: , , , , | 1 Comment »

Last week, Comptel announced its intention to acquire Xtract, a company headquartered in Espoo near Helsinki (Finland) and specialising in advanced analytics. The purpose of the acquisition is to extend Comptel’s product portfolio and expertise, specifically with a view to deliver on the “event-analysis-action” vision outlined in the company’s strategy, which was communicated to the market in Q4 2011.

Comptel’s strategy is focused on helping communications service providers (CSPs) to act as service aggregators (i.e. blending together services from multiple sources), and to use data about customers and operations to drive real-time business decisions and deliver services. This strategy builds on Comptel’s current expertise, i.e. processing a large amount of usage data (“event”) and making things happen in the network or elsewhere (“action”), e.g. fulfilling a service order or implementing a policy.

Comptel believes that by analysing the data they process in real time, CSPs can turn that data into actionable information, which can be acted upon automatically. This will allow CSPs to improve their interaction with their customers, offering better services to them and to their partners (e.g. third-party providers), resulting in increased revenues and reduced churn. In many ways, this can be seen as a next step in customer experience management.

Clearly, the missing piece in this vision was the “analysis” part, i.e. advanced analytics software. Comptel considered a number of possible acquisition targets in the analytics space. Comptel chose Xtract for a number of reasons, including the real-time subscriber behaviour analytics capability; the expertise and thought leadership in advanced analytics, particularly in telecoms; and the customer base, including major telecom references. In fact, Comptel had already partnered with Xtract in 2011, most notably creating a demo that was presented to delegates at the Comptel User Group (CUG) in June. That demo was extremely well received by operators attending the event.

This acquisition is clearly an exciting development for Comptel and Xtract, and customers and partners. Comptel will be sharing more details about its vision and plans at Mobile World Congress in Barcelona from 27 February – 1 March. So why not arrange to meet there to find out more (email comptel.marketing@comptel.com)?


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