The Rising Importance of Proof-of-Concepts

Posted: April 30th, 2012 | Author: | Filed under: Industry Insights | Tags: , , , , , | Comments Off on The Rising Importance of Proof-of-Concepts

Recently, outside of my working life at Comptel, two of my friends have been looking for new jobs after a considerable time in their current roles.

Separately, they both shared with me their remarkably similar job seeking experiences. They explained there appeared to be more candidates looking and immediately available, and stated that the interview process was longer, harder and had more steps than they had remembered. Significantly, my mates had to attend lengthy assessment centres, where they had to literally demonstrate their suitability for the prospective jobs.

I am pleased to announce they were both successful in their applications, but the steps, themes and parallels they encountered made me think of the current way telecoms software providers are selected by communications service providers (CSP).

From my position as project manager in Comptel’s Europe West services team, I acknowledge the rising importance of proof-of-concepts in the procurement process. Has this become the equivalent of the assessment centre in an interview process? Helping customers to assess and select the right vendor for them?

For a measured financial outlay, proof-of-concepts can be of enormous mutual benefit to both technology providers and CSP customers:

Suitability: Our customers can experience first-hand the suitability or relevance of Comptel’s products and solutions against their specified functional user scenarios. As the supplier, we can ensure that we properly understand the requirements and priorities that matter to our customers (and on occasions, gain ideas on how to improve our core products for all customers!). Furthermore, customers can assess the impact of a potential new solution on their businesses.

Technical Solution: Technically, both parties immediately understand how they can integrate a new solution with existing systems and interfaces. Through hands on knowledge of the requirements and technicalities, Comptel can accurately and confidently deliver fixed price quotes.

Commitment: A proof-of-concept is a real statement of intent from both parties; they are committed to reviewing and proving the solution is appropriate for the product and strategy.

Risk: Investing in a new solution is a substantial decision by CSPs. With an upfront proof-of-concept, the risk to the business is reduced through upfront working and engagement. Comptel ensures that it understands CSPs’ businesses, and that its solutions can really meet their requirements.

Head Start: By investing in a proof-of-concept, it allows both parties to make a head start when the full implementation project is approved. There is a common understanding and relationship in place from day one. Unlike a brand new customer, contracts and ways of working together are understood, reducing kick-off lead times.

Learning: Through a proof-of-concept, all participants learn, from subtle things such as understanding customers’ key business drivers, to actually meeting the Comptel personalities that will work on the main implementation!

From a Europe West services perspective, I enjoy being asked to manage proof-of-concepts. They are often fast-paced, focused and provide Comptel with an opportunity to show its strengths and values.

I also believe that going through an interview process does not have to be stressful—it’s a collaborative event to make sure that both parties understand each other and can work together to deliver success. Comptel believes in the value of understanding and working together with its customers!


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