Your Data is More Than Just Bits and Pieces

Posted: February 8th, 2013 | Author: Jani Virkkula | Filed under: Behind the Scenes | Tags: , , | 1 Comment »

010000100110010101100001011101010111010001111001….This is what data often might look like to many of us, including CSPs, and at a first glance might not look like much. Many CSPs are also worried about the inevitable and immense data growth in their network which means that there’ll be no shortage of available zeroes and ones. However, this is more than just random bits and pieces. Inside the binary universe lies the key to understanding your customer which means that you can stop worrying about the Big Data and embrace it as an unprecedented opportunity instead. Let us tell you how.

If you take a seemingly meaningless binary string and apply advanced analytics to it, you get ”010000100110010101100001011101010111010001111001”: this translates to ‘Beauty’. The same goes for “01001101 01100101 01100001 01101110 01110011” which actually converts to “Means”. This is what we do: we tap into your data, no matter how unstructured or disorganized it may seem on the surface, make the data more beautiful and eventually turn it into valuable information. The more data you have at your disposal, the more information we can generate for you – and the more opportunities for customer delight and generated revenue you have.

So, what to do with all that beautiful information you’re now comfortably sitting on? How about turning the information into action by applying contextual intelligence to it? This allows you to identify what types of customers you have, what kind of services or offers do they find attractive, and react to your customers’ needs instantly. There’s a group of young, vibrant, business-like, party-hardy, happy-go-lucky and funky customers just waiting for you to make an offer that is tailor-made for their individual needs. Many require services that fulfill their needs at a specific moment (for example, want a temporary turbo-boost for video downloading or to join a video conference). You have all the required information at your disposal not only to serve your customers better but also to grab hold of that precious piece of revenue that you’d otherwise have missed, because you didn’t have the tools to react at the right time. Seize the day and dive deep into the data pool: we’ll teach you how to swim in it effortlessly to find the treasure trove that is hidden at the bottom of the pool. 01000001 01110011 01110011 01100101 01110100 spells for “Asset”.

Comptel – 01000011 01101111 01101101 01110000 01110100 01100101 01101100

Makes It – 01001101 01100001 01101011 01100101 01110011 00100000 01001001 01110100

Happen – 01001000 01100001 01110000 01110000 01100101 01101110

For You -   01000110 01101111 01110010 00100000 01011001 01101111 01110101

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