Welcome to the New Era of Mediation: Refining Every Last Bit of Data to Fuel Your Business

Posted: October 27th, 2014 | Author: | Filed under: News | Tags: , , | 4 Comments »

Few businesses have as much constantly streaming data as communications service providers (CSPs). Day and night, seven days a week, customers are sending and receiving huge amounts of data. The amount of data in flux is not just growing, but it also comes in different formats, varying from structured to unstructured, real-time and historical.

That’s a lot of information to process and manage. Over time, the constant flow of data across technologies like fixed, mobile, IMS, LTE, cable and IPTV has resulted in siloed, fragmented data sets. These scattered data processing layers require not just consolidation but also intelligent data analysis capabilities to turn every grain of insight into value and revenue for the operator.

To solve this situation, Comptel is bringing a new version of its convergent mediation platform, Comptel EventLink 7, to market. The market is ready for a new era of mediation that streams and refines data into automated, intelligent actions such as upsell campaigns, roaming data, targeted customer lists, cloud orchestration and charging, as well as offers real-time early warnings for xDR anomalies, multi-country data consolidation, LTE/VoLTE services management capabilities and more. Comptel EventLink can provide that technology.

With a new kind of mediation software, CSPs will be able to increase time-to-market, operational efficiency, advanced monitoring, service forecasting and real-time customer engagement. Here’s how.

A Data Refinery that Integrates, Learns and Turns Data into Action

Comptel EventLink 7.0 connects all the dots across devices, applications, network elements, customers and locations, collecting and intelligently analysing streaming data. Comptel EventLink ensures that data is in the right place at the right time, capturing contextual information and formatting it for delivery to the destination engine.

This “data refinery” smoothly integrates and embeds analytics to the mediation layer, and consolidates all the data coming into and being sent out of it. That ensures that no information is lost. CSPs can maximise and control every last bit of data in its native format, including the access to the unfiltered raw data, across every operation.

Comptel’s new Big Data mediation software, Comptel EventLink natively integrates and embeds analysis, reporting and machine-learning capabilities, allowing operators to use the contextual intelligence from that Big Data to speed up business decisions and actions.

For example, operational intelligence empowered by a data refinery can stop revenue loss and identify unexpected traffic peaks while improving Quality of Service. Simply by collecting historical and real-time data, a data refinery can provide operators with a snapshot of what to expect in the future and send alarms about any potential service peaks or disruptions.

Without a data refinery to process all that streaming data, CSPs could be missing out on a lot of “sleeping” revenue or insights. If xDRs aren’t analysed, predicted and monitored in real-time, revenue loss, service disruptions and anomalous patterns can get completely overlooked. A data refinery integrates, refines and learns from the information traveling back and forth on the network, alerting CSPs about upcoming issues and opportunities.

A Superior User Experience

So how can CSPs make the most of the Comptel EventLink data refinery? By building workflows around how the data gets used. In order to help businesses efficiently leverage data streams, Comptel has researched CSP users’ end-to-end business design journeys and translated the invaluable learnings into our new user experience (UX) interface.

The result is the Comptel EventLink Stream Designer. With an intuitive, drag-and-drop dashboard, the Stream Designer allows CSPs to build new products and services cost-effectively, quickly and easily. Stream Designer is a revolutionary new way for CSPs to configure how data is managed and used.

In addition to offline streams, active, online streams are fully supported, so it’s possible to build a workflow that intelligently streams online data or monitors customer’s data usage across a network and automatically sends that information to the relevant destination, business or operations team.

With a sleek, user experience and interface to build custom workflows, Comptel EventLink is ushering in a new era of mediation. The timing couldn’t be better. With the Internet of Things promising a world of connected watches, cars, refrigerators and more – along with the exponential growth in data use – contextual, real-time analysis and reporting is increasingly becoming a business-critical initiative. A data refinery that can perform real-time, automated analysis and speed up intelligent decisions and actions will enable CSPs to continue innovating, building customer loyalty and optimising their business.

Want to try out the next generation of mediation? Learn more about Comptel’s new convergent mediation platform or download our EventLink 7.0 presentation below.


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