Around the World
Posted: June 28th, 2011 | Author: OSS Team | Filed under: Around the World | Tags: 4G, bill shock, BSS, customer experience, mobile, OSS/BSS, OTT, telecom, wireless | No Comments »The Singular Solution to Bill Shock: Think Like the Customer Thinks
Alex Leslie discusses bill shock and the various approaches operators are exploring to avoid it. In light of increasing mobile network use while abroad, some companies are looking into charging for content per email, game or app instead of buying bandwidth in a bundle, but due to the variety of actions and complexity of pricing each one, this isn’t ideal. Another option involves implementing a flat-rate data plan; this may be attractive to operators but compromises network quality by the few users who consume too much bandwidth. And although it might seem like a perfect solution, capping network usage often leaves customers wary about watching what they eat. As Alex states, whatever the bill shock solution may be, operators should make it a priority to put themselves in their customers’ shoes. Bill shock can have a heavy impact on the customer experience, and it more than often leaves a bad taste in subscribers’ mouths. As we discussed at the Comptel User Group, operators really need a real-time, interactive and personalised OSS platform that can deliver superior insight into customers’ wants and needs, proactively manage their frustrations and prevent churn—all to improve their experience.
Telecoms.com…
U.S. State Bill to Push for Clearer 4G Definition
New legislation, the “Next Generation Wireless Disclosure Act”, was recently introduced in the U.S. senate—if passed, the bill will enforce operators to more clearly state the capabilities and coverage of their networks. Supporters of the bill say they hope to clear up confusion caused by the blanket marketing of all types of next-generation networks as 4G, regardless of the technologies on which they are based and the speeds they actually deliver. The proposed legislation also states that providers and other sellers of advanced wireless mobile broadband services will need to make “accurate and reasonable disclosures of the terms and conditions of such service in order to give consumers the necessary information to make informed decisions about such service.” Setting clear expectations from the beginning—and being upfront with customers about their coverage, minimum speeds, data caps and potential performance issues—will only help enhance the customer experience.
SearchTelecom.com…
New Service Needs Drive Changes to Telecom Data Center Architecture
Tom Nolle believes that because competition with over-the-top (OTT) providers will keep service prices low and revenue margins thin, operators need to evolve their telecom data center architectures in three phases. By undertaking the following distinct steps, operators can ensure that growth in their priority areas (content delivery, mobile services and cloud services) will not be hindered.
1. Deploy blade-server farms using generic servers that run Linux. This phase will support cloud computing and early content needs, and over time, operators will integrate OSS/BSS elements from their existing architectures to improve operational efficiency.
2. Migrate to fabric-based interconnection of storage and servers. The combination of OSS/BSS and feature reuse is likely to be the largest driver of change for telecom data center networking.
3. Connect data centers into modular clouds. It is not yet clear how far or fast this last phase will advance.
Do you think the telecom data center architecture evolution is feasible? Are there any other strategies operators should consider to keep up with the OTT model?
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