Around the World

Posted: July 29th, 2011 | Author: OSS Team | Filed under: Around the World | Tags: , , , , , , | No Comments »

CommsMEA
Customer Acquisition
Consumer demand is forcing operators to look for new and creative ways to expand their businesses and generate profit. Some operators are increasing their network capacity to capitalize on the growing popularity of smart devices, such as the iPhone and iPad, and uptake of data services, while others are rethinking how to create loyalty and reduce churn through close customer focus.

As journalist Nithyasree Trivikram writes, in the Middle East, “where there are low-end subscribers and high penetration levels, there is more of a focus on strong distribution and active promotions” that target different customer segments. In comparison, with higher-end, mobile broadband services, operators will brand dongles and bundle them with value added services; for example, Vodafone Qatar offered free Facebook access to acquire customers and are also enhancing customer service by speaking over five languages in their call centres.

Moving forward, Nithyasree predicts that telcos will veer away from the primary role of network operators, and instead increase their focus on developing partnerships, digitizing the economy, and improving customer experience.

Total Telecom…
India May Auction More Wireless Broadband Spectrum
India’s Department of Telecommunications stated that it may auction more bandwidth for wireless broadband services. The main goal may be to boost the government’s finances; last year, the auctioning of two slots of wireless broadband brought in $8.23 billion. But, the operator benefits include the ability to provide high-speed Internet access as well as Internet telephony and television services. Auction winners can eventually use the bandwidth for voice and high-speed data services, as well. This is perhaps even more important as the future of more 2G and 3G bandwidth remains uncertain.

It will be interesting to see how this plan unfolds throughout the coming months. In a previous Around the World blog post, we highlighted India’s telecom landscape and the country’s insatiable demand for mobile communications services. This article is proof that legislation will play a big role in India’s future growth.

Computerworld…
Telco Cloud Providers Must Partner with IT Services Players: Ovum
According to a new report from analyst firm Ovum, telcos face operational challenges when it comes to offering cloud services. Ovum analyst and report author Mark Giles believes that operators have focused on getting cloud services to market quickly rather than on the complex and timely process of adapting their existing OSS/BSS to fit a cloud delivery model. But, the analyst notes, telcos can truly make their mark in the cloud by bringing internal network and IT teams together and collaborating with IT providers.

However, not everyone agrees with Ovum’s views. Alex Leslie of Connected Planet thinks that the analyst firm “missed the mark” and over-generalised in its report. He argues that telcos have invested in OSS/BSS technologies like real-time charging and policy control in order to support cloud’s on-demand service delivery model. Which opinion do you agree with?



Leave a Reply