Telco should be as easy as USB

Posted: October 25th, 2012 | Author: | Filed under: Behind the Scenes | Tags: , , , , | 1 Comment »
Ciao,
Let me briefly introduce myself. I am Mauro Carobene. I have been appointed CMO in Comptel a few days ago. I have been in the BSS/OSS business since 1996, when I started my career in Italtel. Since then, for one reason or another, I haven’t been able to leave the OSS/BSS arena. I have been in R&D, technical support, consultancy, sales and sales management roles.
I was asked me why I am still in this niche of the telecom market and not looking to do something else. I have asked myself the same question many times. If I look back to 1996 and consider what was understood as OSS back then, we have taken huge steps forward. Back in the day, most of the actions were completed manually on a type of VT100 terminal using MML commands. Today the situation has improved a lot on the one hand, but on the other the system complexity is growing exponentially. It is true that we have pretty user interfaces and nice tools to control the network, but it is equally true that the complexity of services and the time to launch and activate these services are growing exponentially.
To launch a new tariff plan five years ago required at least six months of planning. While still working in a different company, I remember working – already in March – in preparation for the Christmas campaign for one of our big customers… and I also remember how we failed the delivery already in November and how that customer was not able to run the campaign as planned.  Nowadays, the marketing department of each operator (or Communication Service Provider since the difference between the two is getting bigger and bigger) can execute plans within a few hours. “Operators XYZ launched a flat fee campaign yesterday, we need to do it immediately as well!” and the CIO/CTO needs to execute immediately.
If someone asked me if operators have reached the right level of automation in running their operations, my answer is no. If we consider all the progress made in all the other fields of technology, I think that OSS/BSS is lagging behind.
What is missing?
1: “Plug and play” integration capabilities. When I buy an USB, I can plug it in to my computer and it works. I don’t need to care about the brand or the technology. I simply buy it, plug it in and I’m ready to watch movies, get auxiliary light or use a cup that keeps my coffee hot while I’m writing an email. This is USB. Does the USB “Plug and play” concept exist in today ‘s OSS/BSS? The answer is a definite no. Operators are still spending a fortune to integrate different components and applications. There are naturally good reasons for the current state of business, but the fact remains that we are still behind.
2: Time to market for new services. Ideally, every service should be 100% modular and completely separate from technology. The capability to build customised services should be available for everybody directly from a Web UI. If I buy a car, I don’t have to waste time thinking about the asphalt or the type of road in general when I drive. The level of expectation should be the same for telecommunications. We shouldn’t need to care about 3G, LTE or whatever technology. OSS/BSS should enable operators to completely separate the service layer from network layer, enabling them to build an overall service where each single service component can be hand-picked from a catalogue.
3: “Real decision automation”. Every CSP collects a huge amount of data and is capable of using different tools to correlate and post-process this data. The real issue is this: “Can these tools make decisions and make these decisions happen – and not just analyse?” If I drive a car and I have an ABS system, when I hit the brakes and the wheels start to swerve, the ABS takes immediate action. It doesn’t generate a report that says “you hit your brakes too hard and now you have crashed the car!” Just image what the driver of the said car would do with such report…Transforming analysis into action will be the key success factor in enabling automatic decisions.
This is why I am still in this business. I dream of the day when the operator CEOs will able to decide which component to choose without thinking about the possible hidden costs of the integration, will be able to launch a new tariff plan or a new service simply by asking for the PowerPoint presentation from their marketing department and last but not least, will be able to automate all the phases of the process without ‘having to hit a wall’ and then simply receive a report that states the obvious. This is what we want to achieve in Comptel and this is the mandate that will keep me in the OSS/BSS business for a time to come.

Around the World

Posted: February 10th, 2012 | Author: | Filed under: Around the World | Tags: , , , , , , , , , | Comments Off on Around the World

Total Telecom…
Service Providers Must Think Creatively to Get Most Out of M2M
The automotive industry is one of the key drivers of M2M communications. This article explains that operators need to include additional services on top of M2M offerings in order for customers to get the most out of the technology.

Telefónica and Masternaut, for example, are using M2M communications to monitor driver behavior, such as braking and acceleration habits, for enterprises with large fleets of vehicles. On top of their service, they are offering an element that allows companies to rank their drivers and award a prize for the highest ranked depot within an organisation. By using the natural human instinct for competition, Telefónica and Masternaut are able to encourage safe driving.

Telefónica is not the only mobile operator looking closely at this space—many are interested in building an enablement framework that will allow them to reap the benefits of M2M technology.  Do you see M2M being a major telecom trend in 2012?


ChannelNewsAsia…
Telcos May Spend More to Boost Network Capacity
This week, the Infocomm Development Authority (IDA) of Singapore introduced measures to boost the quality of 3G mobile services for subscribers. As of April 1, operators must ensure more than 99 percent coverage in outdoor areas and more than 85 percent coverage within buildings, with a less than one percent rate of dropped calls.

Due to these measures, Singapore telecom operators are focusing on improving their control of surging mobile data volumes, and are predicted to invest between $1.3 billion and $1.4 billion this year to boost their network capacity. This increase in capacity will be essential as the demand for faster data networks and LTE grows. The key for operators will be to guarantee a high quality of service in the wake of new regulations while also driving profits and preparing for the next phase of mobile broadband.

NPR…
How to Avoid ‘Bill Shock’ From Smartphone Use
For many Americans, using a cell phone while traveling abroad can result in ‘bill shock’ when they receive a stunningly large phone bill resulting from unanticipated roaming charges. To address this problem, the FCC will implement standards next spring requiring wireless carriers to provide timely and effective notice to consumers about expected roaming charges.

The new FCC regulations will present opportunities for CSPs to differentiate themselves on the customer experience front, by taking a closer look at improving billing services and personalised alert services. What do you think these new regulations will mean for the industry?


Around the World

Posted: September 9th, 2011 | Author: | Filed under: Around the World | Tags: , , , , , , , , , , | 3 Comments »

Bloomberg…
India May Need ‘Tens of Billions’ in Broadband Network Spending
India, Asia’s third-largest economy, is targeting better public access to information and services—a move that requires billions to expand broadband connectivity. The opportunity for telecom operators and both local and global companies supporting the infrastructure build-out is tremendous in this region, where the number of broadband connections is expected to jump 13-fold to 160 million by March 2015. However, this dramatic, rapid subscriber growth is challenging the scalability and affordability of India’s broadband network and 3G services.

As the article notes, overcoming growth issues requires new business partners and ways of structuring to make money, in combination with some innovation. Flexible, dynamic OSS solutions are also essential for enabling operators to manage and monetise these offerings.

The East African…
Global Cellphone Makers, Telcos Scrambling for East African Market
Like India, East Africa’s fastest growing sector is the telecoms industry. According to Jolyon Barker, global leader at TMT Deloitte, this will continue to be the case in the coming years, as more international companies invest in the region, operators heighten the competition and people own handsets and connect to the Internet anytime, anywhere.

Some of the key challenges facing the telecom sector in East Africa include the need for better infrastructure and energy supply to meet the demand for newer technologies and more connectivity services. There is also increased pressure on operators, particularly small, local ones, to find innovative ways to grow while maintaining a high quality of service on tight margins. Communications service providers (CSPs) can effectively handle this pressure with the right levers to control service/resource supply and further encourage customers’ use of data services. What advice would you give to CSPs looking to survive and succeed in the East African market?

RCRWireless…
LTE Asia: Can Mobile Operators Sell Volume-Based Pricing to Customers?
Sabah Hussain of Informa Telecoms & Media believes that with the capacity crunch, it is not economically or technically feasible to provide unlimited broadband for all. But will customers be able to understand volume-based pricing, and will they accept it?

CSL, one of the first operators to launch LTE, has proved that volume-based pricing can indeed be implemented while keeping customers satisfied. The operator has accomplished this by educating subscribers on how to keep track of their data consumption. It has helped them avoid bill shock via text messages, made it easier for customers to upgrade their price plans or buy additional capacity at any time, and ensured high-quality over-the-top (OTT) services. Sabah goes on to explain that “a more controversial strategy has been to migrate all CSL customers to LTE no matter what.”

Overall, Sabah concludes, moving everyone to LTE is an advantage because customers will no longer have to worry about the variations in quality of service they’ll receive or wonder about the differences between 3G and 4G. Do you agree with Sabah’s points about the benefits of moving all customers to LTE?


Around the World

Posted: July 29th, 2011 | Author: | Filed under: Around the World | Tags: , , , , , , | Comments Off on Around the World

CommsMEA
Customer Acquisition
Consumer demand is forcing operators to look for new and creative ways to expand their businesses and generate profit. Some operators are increasing their network capacity to capitalize on the growing popularity of smart devices, such as the iPhone and iPad, and uptake of data services, while others are rethinking how to create loyalty and reduce churn through close customer focus.

As journalist Nithyasree Trivikram writes, in the Middle East, “where there are low-end subscribers and high penetration levels, there is more of a focus on strong distribution and active promotions” that target different customer segments. In comparison, with higher-end, mobile broadband services, operators will brand dongles and bundle them with value added services; for example, Vodafone Qatar offered free Facebook access to acquire customers and are also enhancing customer service by speaking over five languages in their call centres.

Moving forward, Nithyasree predicts that telcos will veer away from the primary role of network operators, and instead increase their focus on developing partnerships, digitizing the economy, and improving customer experience.

Total Telecom…
India May Auction More Wireless Broadband Spectrum
India’s Department of Telecommunications stated that it may auction more bandwidth for wireless broadband services. The main goal may be to boost the government’s finances; last year, the auctioning of two slots of wireless broadband brought in $8.23 billion. But, the operator benefits include the ability to provide high-speed Internet access as well as Internet telephony and television services. Auction winners can eventually use the bandwidth for voice and high-speed data services, as well. This is perhaps even more important as the future of more 2G and 3G bandwidth remains uncertain.

It will be interesting to see how this plan unfolds throughout the coming months. In a previous Around the World blog post, we highlighted India’s telecom landscape and the country’s insatiable demand for mobile communications services. This article is proof that legislation will play a big role in India’s future growth.

Computerworld…
Telco Cloud Providers Must Partner with IT Services Players: Ovum
According to a new report from analyst firm Ovum, telcos face operational challenges when it comes to offering cloud services. Ovum analyst and report author Mark Giles believes that operators have focused on getting cloud services to market quickly rather than on the complex and timely process of adapting their existing OSS/BSS to fit a cloud delivery model. But, the analyst notes, telcos can truly make their mark in the cloud by bringing internal network and IT teams together and collaborating with IT providers.

However, not everyone agrees with Ovum’s views. Alex Leslie of Connected Planet thinks that the analyst firm “missed the mark” and over-generalised in its report. He argues that telcos have invested in OSS/BSS technologies like real-time charging and policy control in order to support cloud’s on-demand service delivery model. Which opinion do you agree with?


Around the World

Posted: June 10th, 2011 | Author: | Filed under: Around the World | Tags: , , , , , , , , , , , | Comments Off on Around the World

Light Reading…
A Brief Guide to India’s Telecom Market
In this article, Ray Le Maistre gives readers an overview of India’s telecom landscape. There is an insatiable demand for mobile communications services! By the end of 2005, about 80 million mobile lines had been activated, and just five years later, mobile connectivity had grown to a whopping 750 million users. This is a clear reflection of the desire for communication services from the Indian population, which is in line with a previous Around the World blog post we highlighted detailing a Frost & Sullivan report on India’s tremendous growth over the next five years.

Additionally, Ray notes that introducing Broadband Wireless Access (BWA) services, which are likely to run over the world’s first large-scale Long Term Evolution Time Division Duplex (LTE TDD) networks, should help deliver some of the tangible growth that the Indian government is looking for. However, the Indian government is concerned that not enough local telecom companies are benefiting from the operators’ combined annual capital outlay of more than $30 billion. As a result, there have been talks of introducing local manufacturing quotas. Ultimately, legislation will play a big role in what’s to come, and as Ray states, because India’s market is changing so quickly, it’s hard to predict what market-altering new legislation or regulation might come along next.

ZDnet…
WiMAX to Survive as ‘Niche’ Tech
WiMAX seems to have lost to LTE as the dominant mobile broadband standard, but it will survive as a “niche” technology, author Liau Yun Qing reports. According to In-Stat analyst Chris Kissel, the former may find a place to survive in under-developed markets such as Latin America or Africa, where technology can still be built in areas with little or no mobile service. There could also be room for WiMAX in small markets focused on wireless DSL and in the smart grid market. Chris notes that ultimately, the problem with implementing WiMAX is that mobile operators had to build it from the ground up since it’s not backwards-compatible to any existing UMTS standard. Despite WiMAX’s decreasing popularity, LTE is thriving in China, India and elsewhere. In fact, according to a Global mobile Suppliers Association report in May, there are 208 operators worldwide investing in LTE—98 more than in June 2010. Do you believe WiMAX will survive as a niche tech with this rapid rise of LTE, and if so, for how long?

Nation Multimedia…
More Plan to Buy Smartphones: Survey
The popularity of smartphones is both undeniable and rapidly growing. According to an online survey conducted by Nielsen, almost 42 percent of online customers in Thailand without smartphones said they will definitely, or are likely, to buy one in 2011. At the end of 2010, Nielsen survey research showed that Southeast Asia’s average smartphone ownership was 25 percent. Will Wang, director of the firm’s telecom practice, states that while Thailand still awaits the arrival of a full-scale commercialized 3G network, citizens are willing to buy a smartphone so they can integrate with social networks and enjoy gaming experiences via Wi-Fi or existing data services. However, it’s important to remain focused on what will keep smartphone users satisfied, especially as smartphone usage increases. As Oliver Suard points out, it’s critical that industry leaders remember to focus on customer satisfaction on all types of mobile users, and remember to also cater to those who do not own an iPhone or are heavy users of mobile broadband value-added services.


Around the World

Posted: April 27th, 2011 | Author: | Filed under: Around the World | Tags: , , , , | 1 Comment »

TelecomAsia …
Take Responsibility End-to-End

In this article, reporter Joseph Waring focuses on customer experience as an especially important element contributing to both the success and growth of the telecom industry. He illustrates this by detailing the results of aTelecom Asia-Stratecast survey of operators across Asia Pacific, which found that customer experience management and customer care/self-care were the customer-oriented functions receiving the most attention, with 55-56 percent of those polled pointing to these as top priorities. Following on the heels of customer experience management and customer care/self-care were business analytics and business intelligence, with 44 percent of respondents indicating these areas as receiving the most attention. According to Stratecast’s Karl Whitelock, this prioritisation makes sense. He states that: “They are related, and a focus on one creates a need to update the other. Customer self-care and knowing the customer’s overall service experience is vital in today’s always-on environment.”

This reminded us of a recent post from Olivier Suard in which he discusses customer satisfaction as something that’s not as black and white as mobile broadband speed and capacity. He explains that customer satisfaction is often thought of in terms of smartphone users, but there are still large amounts of mobile phone users who do not own a smartphone. For these people, it’s more likely that what keeps them satisfied are things like accurate billing and how well they can make phone calls or send/receive text messages. For this reason, it’s not surprising that customer care, business analytics and business intelligence ranked high in the Telecom Asia-Stratecast survey – it’s important to think about all different types of customers and the ways they use their devices in order to ensure the best possible experience.

Pyramid Research…
Kenyans Sprint Toward a Strong Telecom Future

The future of telecom seems promising for Kenya, with analyst Majd Hosn detailing the country’s communications market achievements in 2010 and describing its likelihood for success in 2011 and beyond. 3G, number portability and service quality made major strides with the help of the Communications Commission of Kenya (CCK). The CCK dramatically reduced interconnection rates as well as the levy for acquiring a 3G license. Additionally, mobile number portability was put into effect and a set of operational rules were enacted that hold operators responsible for a minimum service quality to customers. In terms of growth, Hosn states that 2010 revenue is expected at $1.42 billion—a 5.4 percent increase from 2009. And with an expected 2010 mobile penetration rate of 56 percent, Kenya is certainly looking like it will be prosperous in the telecom space!

Alan Quayle Weblog…
IMS World Forum: Quick Summary

Recently returned from the IMS World Forum earlier this month, Alan Quayle provides an overview of the event and highlights some key presentations. The Forum was a huge success with more than 250 attendees, a 20 percent increase from last year. Alan states that although IMS seems to be fairly old-hat, it’s actually more important than ever to have this sort of IMS-centric event in order to pool ideas on how best to deploy the technology as it becomes more mainstream.  In fact, a 2009 survey revealed that eight percent of operators had deployed IMS for commercial services. Alan is currently in the middle of updating the survey, but results seem to be on track with his expectations—IMS deployments in 2011 will be at roughly 17 percent.

Alan describes the Forum as a roughly equal mix of operators and vendors and a great platform for discussion.  Promising to review these presentations in more detail, Alan lists the following highlights:

  • Thomas May from Verizon presented VoLTE experimentation results.
  • Wooyong Choi from SKT presented the operator’s experiences with RCS.
  • Both Kevin Klett (Acme Packet) and Micaela Giuhat (Genband) provided strong views on the implementation options for IMS and some hints on simplification.
  • Katarina Sekaljic from Serbia Telekom presented on the challenges for implementing IMS.

We’re particularly looking forward to hearing more about Verizon’s presentation on VoLTE, as Simo Isomäki wrote a piece discussing how LTE is breathing new life into IMS and followed it up with a post on the voice problem. Simo believes that one of the key options for alleviating this pain point is VoLTE, as it is backed by all of the major network and device vendors. However, it requires an IMS back-end core and also forces all services using 2G/3G for voice to be re-implemented in IMS. VoLTE would support the handover of radio to ensure voice call continuity in a single-radio mode, but some work would still need to be done to stadardise the handover process from 3G to LTE.


LTE – The Voice Problem

Posted: March 23rd, 2011 | Author: | Filed under: Industry Insights | Tags: , , , , | 2 Comments »

A few months ago, I wrote a blog about whether LTE was breathing a new life into IMS. I received a lot of comments, and that post has been one of the most popular on the “The Dynamics of OSS”. Clearly, I touched a nerve there!

This time, I would like to look at how operators plan to solve “the voice problem” in LTE. Yes, voice! Given the revenue operators still make from voice services, one would have thought they would have made voice a priority. In fact, the focus so far has been almost entirely on faster data. However, the “voice problem” won’t go away.

The problem arises because 2G/3G voice is basically circuit switched, not packet transport. LTE, on the other hand, is all-IP, packet transport with no ‘circuit’ at all. This creates quite a problem for operators when they decide to transition voice from 2G/3G to LTE.

Currently, operators with LTE are considering three options to support voice:

  1. VoLTE (GSMA- and 3GPP-backed Voice over LTE, basically voice services in IMS core)
  2. VoLGA (Kineto Wireless-supported alternative Voice over LTE using Generic Access or UMA also known as unlicensed Mobile Access)
  3. CSFB (Circuit Switched FallBack, prior to Voice over LTE, the 3GPP-backed standard)

As it relates to voice calls, CSFB is principally not LTE at all.  The radio connection is moved to a circuit-switched 2G/3G radio connection (and LTE radio is not on). As a result, data sessions (web surfing, data streaming, etc.) would be cut unless the device has a dual radio mode (LTE and 2G/3G radio on at the same time), which apart from consuming more battery life, this would generally be a bad compromise.

VoLGA is a somewhat of a competing offering by Kineto among others. It proposes to bridge the gap between LTE and CSFB, but would require each handset and device to also support VoLGA. So far, the adoption of VoLGA appears to be limited.

This leaves VoLTE.  VoLTE seems to be the winner, as it is backed by all of the major network and device vendors. However, it mandates IMS back-end core and also forces all services in existence in 2G/3G voice (IN services, prepaid, roaming) to be re-implemented in IMS, which is clearly a big and potentially expensive challenge for operators. VoLTE would support the handover of radio to ensure voice call continuity in a single-radio mode (very good for sparing battery consumption), but some work is still needed in the standardisation for the handover process from 3G to LTE.

LTE could also naturally drive OTT (over the top) voice services (e.g. Google Voice, Skype, etc.) , but the challenge is that the handover to 2G/3G radio would cut the data sessions and disconnect voice. As LTE coverage will most likely not be 100% (at least for most European operators), this will most likely impact some users. That being said, it would only affect truly mobile customers. Nomadic customers, who are essentially stationary, would not have to face that problem and could use OTT services to the detriment of operator revenue.

However, it seems many operators have decided to tackle the challenge by first driving the rollout of LTE by using data only. Then, when coverage and hunger for more data is handled—and handled well—the assumption is that voice can more easily be put onto the network. I’ve heard rumours that larger international groups are building a central IMS core to be shared between their national operating companies (the LTE radio part would remain separate). This would help to drive the business case for IMS, as IMS costs are split between the operating entities. However, sharing IMS rollout costs perhaps will not be available to smaller, independent operators then.

With CDMA, the world is ‘simpler’ as the 3GPP2 standard for handover procedure from LTE to CDMA is not available, and at least Verizon is not even looking into that.

Needless to say, all of this will have an impact on back-end systems, like charging and policy control, as well as service creation and activation, which will require special attention—especially in the complex world of hybrid LTE+2G/3G networks, where services still need to be created and charged for so that they seamlessly work during handovers.


Around the World

Posted: January 26th, 2011 | Author: | Filed under: Around the World | Tags: , , , , , | Comments Off on Around the World

FierceWireless…
Sprint Increases Unlimited Smartphone Data by $10 Per Month
Sprint announced last week that it has raised the price of its unlimited smartphone data service by $10 per month.  The communications service provider’s (CSP) spokesperson, Cristi Allen, told FierceWireless that the change is “reflective of where the mobile data market is going.  It’s just not that customers are buying more smartphones, which they clearly are, but they’re using more smartphone features.”  Allen also stated that Sprint is committed to its unlimited pricing philosophy—unlike other U.S. carriers, such as AT&T, who last year scrapped its unlimited data pricing for smartphones in favour of two usage tiers ($15 per month for 200 MB and $25 per month for 2 GB).  Sprint believes that the change will allow it to meet customers’ needs, maintain simplicity in pricing and continue to invest in its network to meet subscribers’ growing demand for data. What do you think about the CSP’s move?

Total Telecom…
Bharti Airtel Sees 3G Stabilising ARPU, Adding to Earnings
Despite Indian telecom operators’ low average revenue per user (ARPU), Bharti Airtel sees its third-generation services helping to stabilise it. The CSP’s 3G service will allow multimedia capabilities on mobile networks and is likely to improve Bharti’s operating performance since it can charge higher tariffs—which is especially important for a market like India where cut-throat competition has impacted not only ARPU but also revenue growth, margins and profitability. Bharti expects its 3G offering to attract customers from rival networks, especially after mobile number portability, which lets users change operators without changing numbers.  Do you see 3G being a game changer in this region?

Light Reading…
Telcos Shift Their Focus
Light Reading kicked off its Service Provider IT (SPIT) event in London this week, and international managing editor Ray Le Maistre found that CSPs are “finally starting to practice what they preach.”

As Ray noted in his video, Heavy Reading analyst Ari Banerjee was also at the event, where he asked CSPs about their areas of focus and plans for the future. Ari found that by 2014, carriers want to deliver a much better customer experience and get services to market more quickly—and many CSPs are beginning to do this by delivering better networks and better services—in different ways—so that they can be disruptive in the market like competitors, such as Google. Ari also saw CSPs put an emphasis on services that tie into people’s social networks and noticed that CSPs are thinking about customer experience before services are brought to market—rather than after. Were you in attendance at the event? If so, do you have any other observations to share?


Around the World

Posted: August 19th, 2010 | Author: | Filed under: Around the World | Tags: , , , , | 1 Comment »

TM Forum Online Community…
Caps Off To Aussie ‘App Cap’ Initiative
A TM Forum online community member contributed a blog post on a recent interview with Australian Mobile Telecommunications Association (AMTA) chief executive Chris Althaus. Althaus believes that Australian mobile users need to step back, monitor their data usage on smartphones and manage their spending to avoid ‘bill shock’. A recent paper from the Australian Communications and Media Authority (ACMA) found that 57% of mobile cap users did not monitor their expenditure between bills; 33% of users said they “cannot be bothered” in monitoring their spending, 19% said they did not exceed their cap, and 26% had “low usage”. Communications service providers (CSPs) need to step in and provide its end-users with services to better manage their plans. Check out our last “Around the World” post for Tony Poulos’ thoughts on this topic. The AMTA also put together some helpful tips for Australian mobile users to ensure that they follow the actions Althaus mentioned.

Connected Planet…

How To Meet Massive Demand For Mobile Data
Dan Warren, director of technology at the GSMA, contributed an interesting article to Connected Planet. Looking at the demand for mobile services and how service providers need to handle this influx, Warren offers readers two suggestions—update old configurations and make apps more frugal. While the demand for data services certainly presents mobile networks with challenges, he suggests that operators “can and will adapt”. He also leaves us with some food for thought—“rather than being seen as a harbinger of doom, the rapidly rising demand for mobile multimedia should be celebrated as the dawn of an exciting new age for the cellular industry”—which we couldn’t agree anymore with.

Voice and Data…
What Enterprises Want from 3G, WiMAX and TD-LTE
Beryl M. of Voice and Data reports that, in the next twelve to eighteen months, enterprises in India will have the option to pick up 3G, WiMAX and TD-LTE (4G)-driven broadband connectivity and other enterprise mobility solutions. This is the first time that three competing and complimenting technologies will land in the Indian telecom market at about the same time. The article continues by examining the opportunities and challenges each of these technologies will present and explaining enterprises concerns about them. Are there any other opportunities and challenges that were not discussed in this article? Share them with us.