The second Zain Technology Conference was held in Dubai on 5th – 7th of November. Comptel participated actively with a booth presence for the entire three days, and we were also part of the series of presentations by vendors and partners who were invited to present at this conference.
Zain Group is based in Kuwait and has a commercial presence in 8 countries across the Middle East and North Africa (Bahrain, Jordan, Kuwait, Iraq, Saudi Arabia, Sudan, South Sudan, and in Lebanon). The group has over 6,000 employees, and they provide mobile voice and data services to over 41.3 million active individual and business customers as of September 30, 2012.
In his welcome speech, Mr Hisham Akbar, Deputy CEO and COO of Zain Group, talked about deploying technology that is aimed at serving the customer first and foremost. This strategy links very well with our focus on providing a holistic customer view to CSPs, including customers’ social, demographic, behavioural and contextual attributes. CIQ4T leverages our strength in event data processing and real-time action-taking to ensure a continually high quality of experience.
Most of the operators in our part of the world face challenges in effective customer segmentation and ARPU growth. Moreover, the introduction of new content and media services are critical issues for service providers. Comptel’s ability in using advanced analytics enables the CSPs to apply predictive, contextual intelligence to everyday decision-making.
Comptel was able to generate interest in use cases, especially as the aim of the conference was to get Zain, its operations, and its technology partners to agree on how to achieve a greater convergence on a wide range of technologies and customer experience management tools by using new approaches.
The event hosted a variety of participants from network partners to IT with over 40 companies under one roof. The audience consisted of Zain Group Technology (NW&IT), Wholesale, Procurement, Strategy & BD, Commercial functions and operations (NW&IT).
Overall, it was a great collaborative effort from Zain Group to get their key message across to the relevant stakeholders who can better map the plan and drive the successful implementation together with the group.