SVIAZ / Expo Comm: From Russia with Love

Next week, Comptel will be attending SVIAZ / Expo Comm in Moscow, Russia. For over 30 years, this event has been an excellent place for telecom industry professionals to network, promote technology and exchange information. This year, it has attracted more than 600 exhibiting companies from 26 nations and will likely see about 35,000 attendees. We are very excited to be taking part in such a significant conference, and to bring our “Making Data Beautiful” message to those in Russia, CIS and other areas of Eastern Europe (like we previously did around EurasiaCom in Turkey).

Russia, the world’s largest country by territory—stretching from Europe to the North Pacific Ocean—and the continent’s largest telecom market, will continue to be a key growth area for information and communications technology (ICT) products and services. This is especially due to the number of mobile subscribers having quickly surpassed 240 million, and the demand for data, driven by 3G and LTE connectivity, continuing to take hold.

Russia has generated long-term business prospects for Comptel since the company opened an office there in 2007, and we are constantly looking for opportunities to increase our footprint and get closer to customers and partners in the region. We hope that you’ll visit Comptel’s booth (#83D06) to ‘co’nverse on increasing customer engagement through service fulfillment, predictive analytics and policy control and charging, among other OSS products, and capitalising on the business opportunities available to communications service providers across Russia, CIS and Eastern Europe.

We are look forward to seeing you at SVIAZ / Expo Comm in Moscow!

Informa’s Policy Control & Real-Time Charging Conference: A Sneak Peek

Here at Comptel, integrated policy control and real-time charging is one of our core areas of expertise. I couldn’t be more excited to explore this topic further at an Informa conference next week in Amsterdam. It’s always great to network and share ideas with communications service providers (CSPs), analysts and others across the industry. Plus, this time, I have the opportunity to give both a presentation and participate in a panel discussion at the show.

To give you a brief preview, I’ll first be leading a session titled “Exploring End-User Appetite for Buying Bandwidth Boosts and the Real-Time Charging Mechanisms Required to Support These Policies” on Tuesday, 24 April at 16:10. In this presentation, I’ll show how CSPs can use policy control to offer customers more personalised service packages and create upsell opportunities. I’ll provide an in-depth look at why CSPs should focus on interacting with customers in real time upon the point of usage rather than concentrating on the point of purchase or point of complaint.

A bit later in the day, at 16:35, I’ll join Zain Kuwait’s Monther Alomani and Tekelec’s Joanne Steinberg for a panel discussion on “What Policy 2.0 Enabled Services Are Delivering Incremental Revenues for Operators Today? Success Stories and Future Possibilities”. Moderated by Analysys Mason’s Glen Ragoonanan, we’ll debate how CSPs can effectively use traffic management technology to increase ARPU, and share what innovative services we are seeing generate interest and revenue from subscribers today.

Will I be seeing you at the upcoming conference? What policy control and real-time charging issues are you looking forward to discussing?

If you cannot make it to my presentation or panel session, I hope that we can connect at Comptel’s booth in the exhibition hall.

Comptel Comes to Turkey to Make Data Beautiful

For the telecom industry, spring is always such an interesting time due to the variety of events taking place. Most of us divide the season into the periods of ‘before and after Mobile World Congress’ and ‘by Management World’. Comptel’s no exception to this—we are participating in a number of events in the first half of 2012, as we continue to build our presence closer to customers, fulfilling the promise of growth to shareholders.

To obtain new customers and to make existing ones even happier, we continuously look for opportunities to operate in their local markets. So, this week, we are attending Eurasia Com in Istanbul, Turkey. Our CEO, Juhani Hintikka, along with other Comptelians, will be on hand at the conference and the networking event on the 20^th of March, which we have sponsored in celebration of the opening of a new office in the country.

Personally, I regret that I cannot attend the event. Istanbul is a wonderful city with a mixture of Asian, European and Middle Eastern cultures. I lived in Istanbul when the famous WAP-era was about to start and there was talk about bringing Internet to everyone’s pockets. In those days, we had a hint of what was to come in mobile, but both technology and understanding of end-user needs needed a few rounds of evolution before the mobile Internet could truly take off. The business models between the network providers and service and applications providers have also developed drastically.

Another milestone I can recall from my experience in Turkey’s telecom landscape happened about five years ago, when the industry started to talk about customer experience. I had the privilege, with a former colleague, to benchmark where one of the Turkish service providers were in terms of customer experience, compared to one of the leading Western European service providers. Since then, the situation of Turkey’s telecommunications has changed quite a bit. In fact, according to the CIA World Fact Book, it is a “comprehensive telecommunications network undergoing rapid modernization and expansion especially in mobile-cellular services.”

Turkey indeed is an important market for Comptel, and we aim to continue building a strong presence there. I wish a great event to all of the Eurasia Com participants and hope you’ll attend the networking event introducing us and our “Making Data Beautiful” messaging to the country.

Mobile World Congress: A Week in Reflection (Part II)

To continue my reflections on the week in Barcelona for Mobile World Congress (MWC), the event certainly proved once again to be one of the geek highlights of the year, with a show floor full of tablets, touchscreens, techniques and innovative applications. Blackberry (RIM) were making a big splash around the Playbook which looked…reasonable but the same as the other tablets on the streets trying to play catch up to the popular iPad. The company’s decision to not include native e-mail, calendar or contacts applications in its first operating system (OS) may have contributed to the poor reviews, but last week, it showcased the second iteration (OS 2.0) that had been announced in February. It still doesn’t have a complete messenger capability but is at least an improvement, and now offers support for SOME Android applications. Can’t help but feel that they need to stop playing catch-up and look for new innovation before getting completely left behind.

Speaking of new innovation, Samsung introduced the Galaxy Note that is trying to blur the device segmentation lines. It’s a 5.3-inch hybrid tablet that can be used as a phone (not a bad idea—maybe they have something here?). Being an iPhone and iPad user myself, I think there is certainly a space for something the size of a Kindle (eReader), as people everywhere seem to be happy carrying them around. I can’t help but think that we may be going from lipstick-sized phones back to the early 90s-sized handset brick. So will it lead to a new generation of pay-as-you-go users who buy one, then revert to using it as a tablet but still have a desire for a pure “phone”?

Having one of its larger offices in my hometown, I felt a certain level of pride seeing Intel (“the sponsors of tomorrow”) at the show and demonstrating its ‘from device to the cloud’ innovation. The ‘Intel Inside’ tag was now being associated with two primary themes: a new smartphone built in partnership with Orange and the concept of augmented reality on the handset. The jointly developed smartphone, driven with the type of processing innovation we saw in PC chips ten years ago, was demonstrated using a graphics-intensive driving game—real time rendered onto a TV and mimicking the type of performance you would expect from a high-quality console gaming experience. Then, the booth jockey hit passers-by with a visually jaw-dropping demonstration of augmented reality. The device used its camera to identify the image it had been presented, then through the cloud, it fetched back striking live 3D imagery, video and adverts to explain what you were looking at. Go check it out—the demo video is on YouTube! Impressive to see some true leaps forward in technology and its applications.

Microsoft were keen to introduce its new handset to the crowd by challenging passers-by to take the “Windows Mobile Challenge”. The company threw down the gauntlet against popular Android and Apple smartphones on tasks such as sending email, attaching photos to messages and creating contacts. In reality, the biggest challenge being faced by Microsoft is attracting developers to build a comprehensive library of applications that can be used with the Windows OS. The OS blends together Xbox Live gaming, Zune multimedia, personal media (photos and videos), social media utilities, productivity tools and third-party apps, which are organized into categories called “Hubs.” But will the consumer trust it on a handheld device? Historically, you would hear murmurs of freezes, lock-outs and crashes, so fingers crossed that those fears have now gone.

It wouldn’t be possible to provide a small snapshot of the show floor without mentioning Android whose manifestation was popular, busy, fun and fresh. But it wasn’t just the ice-cream sandwiches and tube-slide that Android came to show off; in fact, the big message was about the ecosystem, and how through a growing army of worldwide developers, device vendors are thriving. The Google Mobile Blog recently quoted some fascinating figures relating to this Android phenomenon.

Securing the Handset – The BOD Conundrum

After talking to VMWare about its proposition for the show, an extremely helpful lead evangelist explained that the company’s major theme addressed how to keep enterprise IT in control of their user accounts. The Bring your Own Device (BOD) trend is continuing to grow at an enormous rate as users become increasingly drawn to a preferred device—and not necessarily the one they were issued by corporate IT. The biggest reluctance from users has to be that they don’t want to carry two handsets—one for work and one for personal, plus the device they have will also carry media and applications that a corporate–approved handset may not permit. VMWare have developed a HyperVisor client for mobile that securely partitions the corporate applications and content from the ‘leisure’ profiles on ‘any’ handset. I say ‘any’, but currently, it’s been launched for Motorola, Samsung and Nokia. The really useful side to this product is the ability for IT to remotely control the handset-based corporate client from a central web-based application, bringing a high level of admin-based security back under control.

Time to Celebrate a Successfully Executed Show

With a fresh new look and feel, clear strategy and positioning, over 185 pre-arranged meetings with clients, prospects, analysts, partners and the press—it warranted a celebration. Every night ‘Co’mptel invited passers-by and friends to informally join it for champagne and the best tapas in Barcelona! Timo Koistinen, senior vice president of Europe East, (seen here) was more than happy to kick off the celebrations.

The End for Fira Montjuïc

Up until 2006, this event had taken place in Cannes and was known as 3GSM World. Since then, the Fira Montjuïc had quite adequately taken on the mantle. Looking at the increase of attendees and now the broadening ecosystem of multi-vertical contributors and vendors, the GSMA has made the decision to up sticks and relocate to Fira de Barcelona Gran Via in order to provide approximately 50% more exhibition space. In addition to the usual lottery to get the prime exhibition spaces, the buzz around the event seemed varied, ranging from “well, it’s closer to the airport” to “it’s too far out of town”, but we’ll see. I look forward to another strong showing by Comptel in 2013.

Mobile World Congress: A Week in Reflection (Part I)

It was another sunny February at Mobile World Congress (MWC). Barcelona brought a welcome respite from the tail-end of a snowy winter across Finland and central Europe. The last time I was here was 2009 during my time at InfoVista. I then thought that fifty thousand attendees for an event was remarkable, but this year, more than 67,000 visitors from 205 countries were in attendance, including more than 50 percent of attendees holding C-level positions and 3,500+ CEOs. Although an astronomic figure, it was hardly surprising based on the advances made in technology in recent years. In fact, back then, the sceptics were out in force asking “Why would I need a tablet device from Apple when I have a PC or Mac and an iPhone?”. Looking at the current size of the tablet market, it’s clear that the discussions at MWC are noteworthy predictions of what we can expect to see in the market and at future shows.

A Refreshing New Look for Comptel

“Wow, you’ve changed! was the reaction of many of our customers, friends and analysts to the new face of Comptel that was revealed. The new brand with the tagline, “Making Data Beautiful”, that had been publicly announced only days before, took many by surprise but was the catalyst for fresh discussions around new products, solutions and positioning.

All the Big Players, Exuberance and Excess

The usual suspects packed into the exhibition; many of whom weren’t happy with one stand. These “big hitters” such as Huawei, Alcatel-Lucent, Nokia Siemens Networks (NSN) and Cisco—builders of next-generation mobile infrastructures—had covered all bases by appearing with both commercial (marketing) and closed areas.

For the commercial appearances, Huawei certainly took the prize for the biggest exuberance as can be seen in the image, with a cascading liquid neon display. The Chinese giants certainly also took the Hateley prize for having spent the most on MWC, and this was clearly visible not only on the expo floor but also all around Barcelona!

One of the key business and thought leadership areas for NSN  was Machine-to-Machine (M2M). The company discussed an enterprise vertical-focused solution that leveraged a traditional managed service architecture, complete with infrastructure and processes, alongside a service enablement layer with a “smart” object focus. These “smart” objects obviously relate to the new generation of consumer and commercial devices containing SIM or other forms of IP communication to the network—either public or private. The operational and value chain associated with the entire M2M opportunity is still largely undefined and without standards; however, one thing is for sure: the important role that will be played by the application developer community and strategic eco-system partners that communications service providers (CSPs), network vendors and systems integrators (SIs) will need to form. NSN has clearly taken that into consideration for its ‘fully managed vertical end-to-end services’.

The Top Topics

So what were the top themes this year (that I noticed as an exhibitor)?

Do you agree with the hot topics I’ve identified? Leave a comment and let us know what stood out to you at Mobile World Congress. Also stay tuned for the second part of my reflections on the Barcelona event.

Summarising My Thoughts on Mobile World Congress

I thought I would have been able to blog more during Mobile World Congress (MWC). How wrong I was though! In retrospect, I have to say I’m not at all disappointed about it, as MWC was a great event for Comptel. Ulla Koivukoski and others can say more about that. In this blog post, I’ve tried to focus more on the product side of things, but first wanted to say something about the way we looked.

The launch of our new brand was noticed by all who have known Comptel for a long time. It was great to hear the positive feedback as well as MWC attendees’ curiosity about the new brand. When I saw our new tagline, ‘Making Data Beautiful’, being noticed by one of my favourite technology news sites, it warmed my heart. The Register even gave us a special mention in its MWC coverage (any news is good news, or would you disagree?). To me, it’s very clear how we make data beautiful, but I welcome everybody to discuss it with us—we are happy to share our story with those interested.

At MWC, we also unveiled our focus on offering Customer Engagement solutions, where our product portfolio helps realise our ‘event-analysis-action’ vision. It seemed to be well understood and led to some very interesting discussions during the event. In addition, there was a natural interest towards Comptel Social Links and our future plans with that product, which we recently acquired from Xtract.

The future of policy control and online charging and the importance of integrating them (which we already did in 2010) still had a major buzz around it. This is not where the evolution of policy control will stop though—it’s actually quite the opposite, and we’re heavily working on new capabilities in this field. Some of those ideas were recently referred to by Alan Quayle in his MWC summary.

Comptel Dynamic SIM Management and our Wataniya Kuwait project garnered a lot of attention, too. Many discussions began on how self-care personalisation is a tool and way for communications service providers (CSPs) to enable loyalty, and how catalog-driven order management is essential for such self-care to be effective and cost-efficient. This is especially important when aggregating over-the-top (OTT) and other third-party offerings into the CSPs’ own offerings.

During the same week as MWC, Comptel was awarded with an IBM Beacon Award for the Best Communications Industry Solution. I think it’s a great honour from one of our most long-term strategic partners. It was given based on our mediation product, which is being used by about 20 of the 30 largest CSPs (by subscribers) and processes 20% of the world’s usage events. This was a figure that came as a surprise to many, but we have an extensive install base with multi-billion events being processed per day.

There lies a key question for CSPs. With data processing volumes expected to grow 10-100 times with LTE, according to various reports published, how scalable is your mediation system, and more importantly, how cost-efficient is it really to scale to these volumes? We expanded on the work we did with Heavy Reading on this topic during the event.

We also demonstrated some of the most recent product advances we’ve made, and proved that we are not just talking on a conceptual level but can demonstrate how our products actually work. One of these was the new release of our catalog-driven order management solution.

MWC for me is always a lot more than just meetings with partners and customers. It’s a way to see the people behind email addresses. The event brings a lot of people together, and you get to see former colleagues in their new roles and old friends long gone, and build on those relationships, which are very important, at least to me. This relationship building is also very crucial for CSPs to do with their customers; the deeper the relationships are, the more profoundly difficult it is to let go. But like every relationship, it needs to be actively cared and nurtured. And like we say at Comptel, that is beautiful.

For some reason, after a rather exhausting event filled with long days and a lot of meetings, I felt somewhat sad to be sitting in the airplane on my way home. Not that I didn’t want to go home, but I very much enjoyed MWC this year. If you had some great experiences, why not leave a small comment here?

For those that read my previous blog post about the failing cruise control on my car, the story had a happy ending. The maintenance shop fixed the problem, and I had first-class customer service during the re-visit.

I’m starting to move my sights to Management World 2012 in Dublin, where you can also meet us and find out more about Comptel. I don’t want to spoil the event by telling you what we’re going to show there, so be patient, we always have something new cooking. Let’s ‘co’-operate and ‘co’-create better customer engagement until then!

Mobile World Congress Recap: Informa Telecoms & Media Webinar Highlights

There’s been much buzz around last week’s Mobile World Congress, and Comptel can attest to the thought-provoking discussions and ideas that were generated at the show. Analyst firm Informa Telecoms & Media recently held a webinar recapping the main themes and hot topics from Barcelona.

One key takeaway was the emergence of global players including over-the-top (OTT) providers, card networks and device manufacturers. According to Informa, these players stole the headlines and are now dominating the agenda for the telecom industry, as operators are becoming their local partners and distributors. They went on to say that with OTT players, operators must strike a balance and find a way to work together, but just how they will effectively do so is still in the works. An example of this balance coming to fruition is Facebook’s decision to work collaboratively with operators in the billing process; however, the keynote sessions indicated that there is still some friction in the operator/OTT player relationship. For instance, OTT providers are generating revenue by using traffic from operators’ networks, which is a sore source of contention.

Further, Informa noted that operators were focusing less on technology and more on the role of pricing to appeal to consumers. Some of the interesting discussions were around the concept of moving away from unlimited pricing models toward those that are much more value-centric. At the show and over the past year in fact, there’s been much talk about this change, but some operators are struggling with implementing it largely because of challengers still pushing the unlimited model. However, other operators have revealed that a successful tiered plan is possible if the pricing is structured correctly and the value proposition is effectively communicated to consumers.

In all, Mobile World Congress was a great meeting of the minds, and we’re certainly looking forward to seeing how these developments unfold in the coming year. Which trends did you find most interesting at the show?

Preparing for Mobile World Congress 2012 with Great Anticipation

It’s been awhile since I’ve had a chance to blog, and a lot has happened in that time— you will see it when you visit us at Mobile World Congress (MWC) or online. Change wasn’t, however, the only reason for blogging.

While preparing for the event, I was reflecting on my past MWC experiences, and concluded that a lot is different, yet a lot is the same. What I mean is that we’re in the same place, Barcelona, in the same booth area, with many of the same companies and same people around us. But just like over the years we have evolved the frequency and way we travel around the world, our industry is undergoing a change, too.

Customers rightfully demand better value for money in terms of fairer treatment, better service and more interaction, and they are willing to spend more for premium treatment, like our recent study shows.

Just like me. I have recently had a few different customer engagement experiences and have decided to share one of them with you. It’s not specific to telecommunications but is an example in real-life customer experience nevertheless, and we all have these.

I have an ongoing issue with my car and its annual maintenance. Finland has quite a strict law on car maintenance, and for older cars, they are inspected annually for their condition. Well…I don’t drive an “old” car (over three years) but had the first inspection nonetheless. It didn’t go smoothly…

I had some pre-inspection maintenance carried out and got a green light from the shop. A truly very nice and helpful experience. I was also told that my issues with cruise control were now fixed. I then went to the inspection, and to my surprise, got two recommendations for corrections (with a notice of 10 days to fix them) for items that the maintenance report claimed were “checked and ok.” Not good.

Naturally, I called the maintenance shop, and have to say, I was given exemplary treatment. I was given the choice of my preference for the revisit time without any conditions, a free temporary car with no mileage limits and a very nice service manager who took as good care of me as he could in this case. The shop fixed the issues of the inspection and informed me when the car was ready via sms. It said that there were no charges, and explained what had happened, what they found out and what they did to fix the issues. The only problem is that the cruise control still doesn’t work.

I’m sure I will get great service once I’m able to return to the shop. I admit frustration that I need to visit it once more, but I know the staff acknowledged their error, will treat me well and will do their best to fix the problem. Not much more I can ask.

What is great about this experience is what makes a good treatment of a customer. The issue was not treated as the customer’s fault, plus keeping the customer informed and aware of what is being done, has been done and will be done in case the problem persists, is a great example of a real-time personalised treatment.

It would be great if the service was completed the right way the first time around, but technology can be complex and not very easy, so sometimes it just does not happen. Admitting failures, plus adapting to a customer’s schedule and needs, is a way to take care of a problem. Mistreatment, untimely communication or lack of engagement is a poor approach that can lead to further frustration and general customer dissatisfaction.

This is a level of engagement we all would like from our communications service providers (CSPs). With dropped calls, call scrambling, lack of bandwidth or network congestion, it would be great if the CSPs could immediately respond and inform that they have identified the issue and will do their utmost to give me, the customer, the best possible service at all the times. The good news is that the need to deliver a high-quality customer experience like this has been well acknowledged across the industry.

Like I said in the beginning, they require “change”, and Comptel is changing, too. We are passionate about helping CSPs engage with their customers in real time, and understand their customers’ personalised needs to interact at the right time with the right proposition in that specific condition. We hope to collaborate with CSPs to combine our knowledge to conquer the issues.

We have a lot to offer from self-care-driven, just-in-time activation of SIMs and services that enables service personalisation and dialogue-driven engagement with customers, to real-time, next-generation fulfillment and catalog-driven order management. Plus, Comptel can drive personalisation, quality of service (QoS) management and monetisation of data services with policy control and integrated charging, and support the explosion of transactions in the data-driven world with next-generation mediation. We also have recently added real-time predictive analytics to tie together our vision of ‘event-analysis-action’. It’s about making intelligent use of data to engage in a new way and to take actions towards improving the customer experience in real time. I think it’s beautiful.

I look forward to MWC 2012 and to meeting with as many new and old acquaintances as I can. Visit Comptel at Stand #1C06. Let’s ‘co’mmunicate!

Comptel Prepares for Cisco Live! in London

Next week, the Comptel team is again heading to Cisco Live! in London, and we expect cloud to be a popular point of discussion at the show. Cloud services offer great revenue potential for communications service providers (CSPs), but harnessing that potential requires a comprehensive platform dedicated to a very different kind of business.

Our staff will be on hand to demonstrate how the Comptel Virtualization Charging Solution (VCS) for Cloud is tailored toward this new business model. It re-uses many of Comptel’s existing mediation and charging components that are already deployed with various CSPs worldwide, and enables them to create advanced and flexible charging models in a cloud context (e.g. Software-as-a-Service, Infrastructure-as-a-Service and Storage-as-a-Service).

The VCS acts as the mediation layer between a CSP’s cloud environment and billing system by collecting usage statistics of virtual machines managed via e.g. Vcenter, Xen or Hper-V, and then processing network bandwidth data from e.g. Nexus routers and rating the data according to active subscriptions, and finally delivering rated items for billing-based specified time intervals. We like to call this “concept to cash”.

If you’d like to talk with us about cloud services’ impact on BSS/OSS, how CSPs can best manage their network assets for managing cloud services and our VCS solution, come to the Comptel booth (#E3)—you’ll find us just next to the Cisco Industrial Network Solutions demo area. (Some of the demo areas have less technical names such as Bloodhound—unrelated to K-9s, Bloodhound SSC is the ultimate land speed record car!)

One other fun fact: After Cisco Live! in London is complete, the conference venue, ExCeL London, will play a big role in the 2012 Summer Olympics and Paralympics, serving as the host to seven and six events (or 80 and 74 medals) respectively. As my peer Andrew Gavin wrote during the FIFA World Cup in 2010, the network infrastructure must have greater capacity than those of previous sporting events based on the anticipated increase in traffic demand. This will be key to ensuring a high customer experience for the global audience the Olympics will bring to London. Cisco will be supplying the routing, switching, firewalls and IP telephony to approximately 100 venues across the U.K. to support the summer games, and they will be showcasing that during Cisco Live.

We hope to see you at the event!

Looking Forward to TELSA in Saudi Arabia

Comptel sees a lot of potential in the Middle East and Africa (MEA), and is investing to create more opportunities for being a key stakeholder in the region for its customers and partners. One country that presents immense possibilities is Saudi Arabia, which was recently ranked as the most valuable and second largest Middle Eastern mobile market with 42.9 million subscriptions.

As such, Comptel is a silver sponsor of and looks forward to meeting industry players at the Saudi Telecoms and ICT Summit (TELSA), which is going to be held from 29 to 31 January 2012 at the Four Seasons in Riyadh. The conference and exhibition will cover themes such as infrastructure development, growth strategies and investment opportunities in the Saudi telecoms industry.

Ahmed Hamza, a cluster head in the MEA region for Comptel, is going to participate in a panel discussion on harnessing the full potential of broadband to drive increased revenue, which is going to be held on 29 January at 16:30. The panel will talk about increasing ARPU through an effective broadband strategy, attracting customers through digitisation and content development, and capitalising on mobile broadband to increase revenue by focusing on sectors such as vocational education, health and agriculture. It will also discuss developing non-voice service offerings through segmented focus and niche marketing, introducing value-added services to meet customers’ needs using data mining and other business intelligence tools, assessing pricing structure and determining an optimal tariff rate. Last but not least, Ahmed will explore how operators can leverage broadband services to increase their market share.

The next day of the summit at 11:30, Kim Molin, a director of solution management at Comptel, will present a session on intelligent bandwidth management for an optimised customer experience. The presentation will cover differentiating data services with a personalised quality of experience, introducing bandwidth management tools for proactively improving customer satisfaction and increasing ARPU through intelligently up-selling new data services.

From Saudi Airlines presenting its strategic ICT transformation initiatives to gain competitive advantage in the aviation industry to Zain Saudi Arabia giving a cost-benefit analysis and critical insights into why it chose the TD-LTE variant, this summit and exhibition should be quite an exciting event with local, regional and international telecom operators, regulators, service providers, wholesale carriers, government agencies, vendors and corporations together under one roof. It’s also interesting to note that the conference organizers have provided workshops on how telecoms can provide solutions to the public and oil and gas sectors.

We welcome you to visit and interact with Comptel experts at our TELSA exhibition stand (G 25).