Digitalisation has opened the door to new customer experiences and fresh monetisation opportunities, while virtualised infrastructure empowers telcos to do more with less, faster than ever. However, all of these new possibilities have also created a great deal of uncertainty. From a service architecture standpoint, operators are not sure that they can innovate fast enough, nor are they certain they can meet customers’ increasingly demanding expectations.
It’s a matter of eliminating friction and embracing flexibility. Innovation starts with service infrastructure, which is the foundation on which we build tomorrow’s digital service businesses. To get there, operators must seek solutions and partnerships that enable agility.
This will be a major focus point of the Blueprint Alley and related discussions at Comptel’s inaugural Nexterday North, which will run from 9-10 November 2015 in Helsinki.
Perhaps nowhere are operators’ challenges more evident than within the network. For decades, they have spent fortunes on building rigid architectures that suit their service needs, but digitalisation continues to expand the variety of potential service offerings and the number of ways these services are made available to customers. Voice is no longer the dominant service offering; operators must now quickly connect consumers with the data-driven services (apps, messaging and digital content) they crave.
That means operators must constantly re-evaluate the network to ensure they can capably serve customers now and in the future. This impacts the dynamic between operators and their technology partners. Though they may possess domain expertise, do legacy partners have the forward-looking vision and innovative solutions that deliver a wider range of services? If your entire service architecture is tied up with a single vendor full stack, do you have the flexibility to react to the next big digital development?
In our Blueprint Alley at Nexterday North, we will explain to visitors that agility will be their biggest asset in adapting for the next 10 to 20 years of telco.
Operators must design their architecture to anticipate change, as agile service delivery will help reduce the friction that prevents them from connecting their digital supply with customers’ demands. If their current system integrator or technology vendor inhibits this approach, then it’s time for operators to seek progressive partners that possess both domain expertise and vision.
Nexterday North will be a rare opportunity to hear from big thinkers from both inside and outside telecommunications about building agile businesses. You will hear examples on what leading operators have been able to accomplish by emphasising agility in their infrastructure, and learn the steps you need to take to meet increasing customer expectations for speed and service.
By embracing this vision and looking at service architecture with a more creative eye, operators will eliminate obstacles and create a clearer, more certain path to future growth in Nexterday.
Want to learn more about agile service orchestration and delivery? Register for Nexterday North to receive a 2+2 pass – two days at Nexterday North, the site of our Service Orchestration Blueprint Alley, plus two days at the massive startup conference Slush.