Posted: March 21st, 2017 | Author: Malla Poikela | Filed under: Industry Insights | Tags: Analysys Mason, Data Refinery, Digital Customer Journey, digital transformation, FASTERMIND, intelligent mediation, mediation software, MONETIZER | No Comments »
The analyst firm Analysys Mason has released a new Comptel Company Profile, recognising Comptel as one of world’s leading data processing vendors. The report also lists our DATA REFINERY software suite as a top-six mediation solution when ranked by worldwide marketshare.
The report, titled “Comptel: digital transformation,” analyses Comptel’s overall product portfolio, 2015 financials and strategic direction. DATA REFINERY is based on Comptel’s award-winning EventLink technology, providing a software suite for convergent mediation, roaming management and enterprise data processing software products. It provides a comprehensive and productised data integration solution with over 1,000 off-the-shelf online, real-time and offline interfaces.
Across the world, 150 operators trust Comptel’s data processing to turn massive amounts of raw data into valuable, purpose-driven, real-time actions. Operators of all sizes and volumes rely on DATA REFINERY, including India’s Bharti Airtel, Indonesia’s Indosat, Argentina’s Telefonica, Saudi Arabia’s Mobily, Denmark’s TDC and The Netherlands’ Ziggo. In all, Comptel processes more than 20 percent of the world’s mobile usage data through our software solutions.
DATA REFINERY plays an important role in supporting the Digital Customer Journey, which is all about applying better technologies and data-driven business strategies and models to improve the way telcos engage and serve their customers in a personalised and contextual way.
Within that journey, DATA REFINERY provides a layer of intelligent fast data to enable real-time decisions and actions. The software has the capacity to capture and process vast amounts of raw data in-stream. As a totally vendor, technology, and service agnostic solution, DATA REFINERY captures data of any type and from any source, including social media, apps, connected devices, networks, locational data and services. It then refines that data with important contextual information and sends it on to the next stage of its journey – all in real time.
As a result, DATA REFINERY allows telcos to build a 360° profile of their customers based on diverse data sources. That profile is then available for other business systems, allowing telcos to craft intelligent, individualised service offerings, customer programs and more. Additionally, DATA REFINERY hides all technical complexity between the network and OSS/BSS layers through a unifying processing layer.
To provide a perfect, personalised Digital Customer Journey, DATA REFINERY’s intelligent data fabric works seamlessly with two other pillars of that journey: FASTERMIND™ for customer engagement automation and MONETIZER™ for agile service monetisation. All three software suites rely on the same EventLink technology platform, benefiting from common capabilities such as a broad online and offline interface library, programmed and automated fast data processing, operational intelligence, business and operations reporting and a Software Development Kit (SDK).
Together, the solutions within the Digital Customer Journey help telcos take advantage of a rapidly changing landscape, one in which the customer is in control. Our solutions allow telcos to compete and win on the basis of customer engagement, with personalised and contextually relevant content, offers and services.
We’re proud to be recognised by Analysys Mason alongside other top players in the mediation market. To learn more, download “Comptel: digital transformation,” a company profile from Analysys Mason.
Posted: February 1st, 2017 | Author: Malla Poikela | Filed under: Industry Insights | Tags: contextual intelligence, customer engagement, customer experience, FASTERMIND | No Comments »
Operators are on a journey to become true digital telcos. Rich Karpinski, a US-based analyst for 451 Research, recently explored how Comptel’s FASTERMIND™ helps put CSPs on the fast track to becoming offer-driven, digitally-savvy operators.
“Few vendors have as a pure a vision of how mobile operators must evolve to become digital service providers as Comptel. It speaks the language, understands the requirements, absorbs and applies the use cases.”
Transforming operators into Digital Service Providers is at the heart of Comptel’s Nexterday vision. To execute on that vision, Comptel recently launched the FASTERMIND™ suite at Nexterday North 2016, to provide artificial intelligence applications for digital telcos. FASTERMIND™ recommends, predicts and automates real-time decisions, particularly supporting customer engagement automation.
“Rather than rely on a small handful of customer segment buckets and static, non-real-time campaigns to drive out offers, FASTERMIND’s monitoring and analytics tools work with other Comptel platforms – Monetizer for policy control and charging and Data Refinery for mediation and data processing – to allow operators to deliver more real-time, personalized and contextually relevant offers.”
Comptel’s Nexterday vision and strategy has garnered a great deal of attention in the market, and we are pleased to secure external analyst recognition for this new FASTERMIND™ suite, and also for our work in helping CSPs to evolve into DSPs by rethinking and redesigning customer engagement with real-time and contextual best-next-action offers.
“It’s not about bundling a digital ‘service’ like Dropbox or Netflix or simply offering a few new mobile data plan options. Rather, it’s a rethinking of how mobile operators interact with their customers, understanding their real-time needs and wants and having the analytics, decision-making and network execution capabilities to hit them with the right offer at the right time.”
Comptel’s Nexterday vision focuses on providing customers with an outstanding and memorable digital experience. By coupling FASTERMIND’s time-sensitive, contextual and personalised recommendations, with MONETIZER™, an easy-to-use tool for the rapid design of policy and pricing offers, and DATA REFINERY™, which captures a real-time 360° view of the customer, CSPs are fully equipped for future business growth.
“More aggressively than almost any competitor, Comptel has swallowed the ‘red pill’ and sent itself fully down the digital telco path.”
Rich Karpinski’s full report, Comptel speeds operator offer decision-making with FASTERMIND can be downloaded here.
Comptel will be exhibiting at MWC17 in Barcelona February 27 – March 2, 2017. Meet with us at stand #5G40, Hall 5 to learn more about our Nexterday vision and FASTERMIND™ for customer engagement automation.
Posted: January 31st, 2017 | Author: Malla Poikela | Filed under: Uncategorized | Tags: analytics, customer experience, FASTERMIND, My Digital Moments | No Comments »
Customer experience is the new battleground for telcos. Forrester Research found that 72 percent of companies say that improving customer experience is their top priority. As a provider, if you can engage your customer at the right time with the right personalised service, you have an opportunity to deliver value, establish loyalty and grow your business.
So, what do customers want? To start, they expect full control of their digital life, and the freedom to build their own personal ecosystem of apps and services.
That’s why Comptel launched “My Digital Moments,” a new solution that enables perfect digital customer journeys. With My Digital Moments, customers will benefit from a self-service app on their phone that, in real-time, analyses how they consume digital services. From there, the app can recommend relevant and personalised digital services that would improve their experience.
My Digital Moments opens the door to several value-driving possibilities:
- Service offerings that are proactive, personalised, relevant and contextual
- Increased customer engagement and communication through a direct line to the operator
- Improved engagement by giving customers direct visibility into their plan status and special packages
From the main screen, customers are able to view real-time service usage information, including the percentage of the data they’ve used in this cycle and their data usage trend across specific apps. On top of that, the app can display the operator’s full service portfolio, including new service plans or promotional packages from the portfolio.
My Digital Moments relies on real-time usage monitoring and intelligence from FASTERMIND™ to recommend, predict and automate customer offers based on the most relevant and contextual data. For example, a customer who consumes a lot of mobile data watching Netflix but does not currently have sufficient mobile data could receive an offer for a data plan with unlimited Netflix streaming.
My Digital Moments is also supported by MONETIZER™, which offers the easy and agile configuration of data plans, plus a common platform for charging and policy design. The result puts full control in the hands of your customers, meaning they can self-select relevant, contextual plans or instantly upgrade their data speeds and allocation in the moment.
Of course, new service opportunities can crop up at any time – not just according to your campaign schedule. That’s why My Digital Moments is supported by closed-loop analysis and service recommendations, which means service usage is monitored on an ongoing and real-time basis to ensure your customers are constantly engaged and presented with easy opportunities to get the services they need.
The solution puts the power in the hands of consumers, giving them the opportunity to build their personal digital ecosystems while empowering operators to increase service consumption, reveal new revenue opportunities and nurture loyal, long-term customers.
Heading to Mobile World Congress 2017? Meet with Comptel in Barcelona to learn more about My Digital Moments and our full portfolio of customer engagement solutions. Email email@example.com to arrange a meeting.