Comptel at TM Forum Live! 2017: Showcasing Sponsored Data and Predictive Customer Journeys

Posted: May 15th, 2017 | Author: | Filed under: Events, Uncategorized | Tags: , , , | Comments Off on Comptel at TM Forum Live! 2017: Showcasing Sponsored Data and Predictive Customer Journeys

Follow the customer, not the competitor. That’s the way it should work.

However, many operators struggle to find the right service, marketing or monetisation strategies to engage and excite their customers. Customer-centric strategy is now more important than ever, at a time when consumers demand better levels of service, attention and instant gratification from their operators across their whole customer journey. Customers are always on the journey and operators should be able to provide a personalised and consistent customer experience.

Comptel is working to help operators solve key customer challenges to improve customer experience at every touch point of their omnichannel journey, and we’ll demonstrate the fruits of our efforts at TM Forum Live! 2017 in Nice, France, 15-18, May 2017. We are proud to once again contribute to two TM Forum Catalysts, which are proof-of-concept initiatives that bring together large and small digital and communications service providers and other ecosystem players to develop innovative solutions for common industry challenges.

Both Catalysts provide strategies that help operators meet customer demands and add new revenue opportunities through improved engagement. If you’re in Nice for the event, we encourage you to stop by the Catalyst Theatre to learn about both initiatives. Here’s a preview.

New Business Models with Mobile Sponsored Data

Championed by Orange and NTT, this Catalyst also includes Datami, CloudSense and Sigma. Building on the success of our 2016 presentation, we aim to give operators the detailed blueprint they need to turn current sponsored data trials into complete market offerings.

Customers love using their mobile data for ecommerce, stream videos and play online games, but they’re afraid to engage in such activities that eat up their data plan. By allowing a third party to pay for data access, sponsored data programs remove the financial barriers that prevent mobile users from engaging. It’s a great incentive to improve customer engagement, build loyalty and drive revenue.

The Catalyst on Sponsored Data will take place at 16:30 pm on Monday, May 15 in the Catalyst Theatre.

Maximising Engagement with Predictive Customer Journeys

Championed by Orange, Ncell and ArtofArc, Comptel creates predictive customer journeys together with Salesforce, Vlocity, Huawei, Teavaro and Comarch. It’s important for operators to engage with customers at every level and channel of the buying journey, especially those customers who engage self-service shopping. Customer journeys are inherently omnichannel by nature, thus we need better insight into the real-time customers’ digital moments to find the right context to engage.

Customers crave this type of service – our recent research survey found 55 percent want more personalised engagements from their mobile carriers. Our Catalyst will provide the blueprint for operators to reach and motivate customers with those personalised, customised offers.

The Catalyst on Predictive Customer Journeys will take place at 15:00 pm on Tuesday, May 16 in the Catalyst Theatre.

We received so much positive feedback from last year’s Catalysts, and our Sponsored Data partnership was even recognized by TM Forum as the “Most Innovative Catalyst – Commercial Applications in Communications Industry” in its 2016 Catalyst Awards. We hope to make a similarly big impact this year, and look forward to sharing our ideas with guests in Nice.

Visit TM Forum’s Catalyst Theatre to see these demonstrations in action. To arrange a meeting with Comptel at TM Forum Live! 2017, email comptelmarketing@comptel.com

Download a copy of the Comptel research report “The Power of Personal” to learn more about changing consumer attitudes toward personalised services.


Analysys Mason Recognises Comptel Among World’s Top Mediation Players

Posted: March 21st, 2017 | Author: | Filed under: Industry Insights | Tags: , , , , , , , | Comments Off on Analysys Mason Recognises Comptel Among World’s Top Mediation Players

The analyst firm Analysys Mason has released a new Comptel Company Profile, recognising Comptel as one of world’s leading data processing vendors. The report also lists our DATA REFINERY software suite as a top-six mediation solution when ranked by worldwide marketshare.

analysys mason comptel digital transformation 2017The report, titled “Comptel: digital transformation,” analyses Comptel’s overall product portfolio, 2015 financials and strategic direction. DATA REFINERY is based on Comptel’s award-winning EventLink technology, providing a software suite for convergent mediation, roaming management and enterprise data processing software products. It provides a comprehensive and productised data integration solution with over 1,000 off-the-shelf online, real-time and offline interfaces.

Across the world, 150 operators trust Comptel’s data processing to turn massive amounts of raw data into valuable, purpose-driven, real-time actions. Operators of all sizes and volumes rely on DATA REFINERY, including India’s Bharti Airtel, Indonesia’s Indosat, Argentina’s Telefonica, Saudi Arabia’s Mobily, Denmark’s TDC and The Netherlands’ Ziggo. In all, Comptel processes more than 20 percent of the world’s mobile usage data through our software solutions.

DATA REFINERY plays an important role in supporting the Digital Customer Journey, which is all about applying better technologies and data-driven business strategies and models to improve the way telcos engage and serve their customers in a personalised and contextual way.

Within that journey, DATA REFINERY provides a layer of intelligent fast data to enable real-time decisions and actions. The software has the capacity to capture and process vast amounts of raw data in-stream. As a totally vendor, technology, and service agnostic solution, DATA REFINERY captures data of any type and from any source, including social media, apps, connected devices, networks, locational data and services. It then refines that data with important contextual information and sends it on to the next stage of its journey – all in real time.

As a result, DATA REFINERY allows telcos to build a 360° profile of their customers based on diverse data sources. That profile is then available for other business systems, allowing telcos to craft intelligent, individualised service offerings, customer programs and more. Additionally, DATA REFINERY hides all technical complexity between the network and OSS/BSS layers through a unifying processing layer.

To provide a perfect, personalised Digital Customer Journey, DATA REFINERY’s intelligent data fabric works seamlessly with two other pillars of that journey: FASTERMIND™ for customer engagement automation and MONETIZER™ for agile service monetisation. All three software suites rely on the same EventLink technology platform, benefiting from common capabilities such as a broad online and offline interface library, programmed and automated fast data processing, operational intelligence, business and operations reporting and a Software Development Kit (SDK).

Together, the solutions within the Digital Customer Journey help telcos take advantage of a rapidly changing landscape, one in which the customer is in control. Our solutions allow telcos to compete and win on the basis of customer engagement, with personalised and contextually relevant content, offers and services.

We’re proud to be recognised by Analysys Mason alongside other top players in the mediation market. To learn more, download Comptel: digital transformation,” a company profile from Analysys Mason.


Nexterday: Volume III: What’s your Digital Journey?

Posted: February 22nd, 2017 | Author: | Filed under: Industry Insights | Tags: , , , , , | Comments Off on Nexterday: Volume III: What’s your Digital Journey?

If you’re in telco, you’ve heard a lot about transformation, enough that you’re probably even sick of the word. We feel the same way, so we want to help move our industry move past the point where we talk about change and toward the point of actually creating change. Our message is simple: stop overthinking and start doing.

Our latest book, Nexterday: Volume III¸ brings this message to life. Building off our first two books – Operation Nexterday and Nexterday: Volume II – this edition introduces new thoughts, ideas, and success stories from contributors both within and outside the world of telco. The objective is to give you practical next steps to evolve and grow your business in this rapidly changing digital landscape.Nexterday Volume III book

We’ll be publishing all of the articles from Nexterday: Volume III on an ongoing basis at Nexterday.org, our online magazine and reader community. Visitors to our booth (Hall 5 at Stand 5G40) at Mobile World Congress 2017 can receive a hard copy – but these are limited, so make sure to stop by early to get your copy!

Here’s what you can expect from Nexterday: Volume III.

What’s your journey?

When you step back and consider digital transformation from a 30,000-foot view, you can see that operators really have two potential paths to take: the customer journey and the service journey.

The Digital Customer Journey
Telcos want to deliver a better customer experience (on average, operators have a net promoter score of 6, compared to 70 for over-the-top (OTT) service providers), and an omnichannel customer experience. So, the digital customer journey is all about the strategies, technologies and business models they take to improve the customer experience, favouring individualised engagement, marketing and sales approaches for B2B and B2C customers. This journey is all about saying “No” to bad customer engagement.

The Digital Service Lifecycle Journey
Operators today need to create, deliver and support complex “living” digital services, but existing networks are too over-built, locked-in and inflexible to support modern service creation. This journey is about the steps operators can take to change their network reality, and it involves concepts and models like virtualisation and end-to-end hybrid service delivery to achieve network flexibility and agility. This journey is all about saying “No” to the monolithic franken-systems of the past.

Most frequently, we have seen the most forward-thinking service providers embark on one of these journeys, or both at the same time.

What’s in Nexterday: Volume III

Nexterday: Volume III tells you everything you need to know to get started, or to take the next step if you’re already following either path. We brought in some of the brightest minds from within and outside telco to share their expertise and insights, including:

  • Mike Walsh – a business expert who shares the simplest, most practical path to business transformation
  • Jon Wolske – the customer service expert from Zappos Insights who explains how you can be, first and foremost, a customer service company (that just happens to sell digital services)
  • David Meerman Scott – the sales and marketing guru who describes how real-time marketing powers a more efficient, results-driving marketing engine
  • Stefan Moritz – an expert on the customer experience, who explains how the most successful customer-focused companies did it by backing up their brand story with actual action
  • Stewart Rogers – the VentureBeat Insights researcher provides new data showing the biggest marketing opportunity companies are missing out on today
  • Dean Ramsay – the Analysys Mason analyst writes about the important role of inventory management in network transformation
  • Rich Karpinski – the 451 Research analyst breaks down the top US telcos and describes how each one is attempting to disrupt this mature market
  • Fredrik Jungermann – the tefficient analyst profiles the big return of unlimited data to operator service plans, and explains how top operators around the world incorporate this benefit
  • Stan Hubbard – The MEF Group director describes the two network qualities needed to offer better customer engagement and service delivery
  • Mustafa Oyumi – The Salesforce exec talks about the customer engagement model operators need in a modern service environment
  • Luca Decarli – the customer engagement expert describes how Saudi Telecom Company reorganized its business to deliver a higher quality of service
  • Antonio Elizondo – the Telefónica exec profiles OpenSource MANO and its key role in the development of an NFV ecosystem
  • Bengt Nordström – the Northstream charts the growth and future prospects of 5G connectivity
  • David Ho – From Kiina Investment, David provides a fascinating look at the digital technologies that are taking shape in China
  • Markku Hollström – Elisa’s IoT expert describes the ambitious IoT project that won international praise and provides an example for other telcos to follow
  • Velipekka Kuoppala – the Soracom VP writes about the model telcos and businesses need to secure the IoT

We also have insights from many Comptel contributors discussing everything from IoT, rating and mediation, NFV innovation, customer engagement, plus new research into consumer desires for personalised services.

Nexterday: Volume III is a comprehensive look at the state of our industry today, but, most importantly, it provides a practical guide for you to take the next step in your digital journey. Remember, it’s time to stop overthinking and start doing. Get our book to find out how.

Meet with Comptel at Mobile World Congress to get a copy of Nexterday: Volume III. Visit our booth in Hall 5 at Stand 5G40 or email comptelmarketing@comptel.com.