Big Data has been, and continues to be, one of the buzziest terms in the tech world. Big Data analytics are essential for separating important customer and business information from the rest of the data. The contextual intelligence gleaned from Big Data analytics can, and should be, an important consideration for any business decision CSPs may make.
By examining customers’ social behaviours, such as call detail records (CDRs), how frequently they place calls outside of their networks, etc. CSPs can develop targeted, relevant marketing campaigns that simultaneously reduce the likelihood of churn and create new business opportunities. Of course, this is only one example of how Big Data is reshaping the way CSPs, and other companies for that matter, do business. Just take a look at what people in the Twittersphere are saying about Big Data’s future.
Comptel has pulled together some recent developments for Big Data analytics below. Enjoy!