Abe’s Law of Experience Design

Posted: December 3rd, 2013 | Author: | Filed under: Industry Insights | Tags: , , , , , , | 1 Comment »

There once was a sharp-dressing American gentleman named Abraham Lincoln. He was a great man by many standards, and there’s also a brilliant quote from him I always use as the first slide of all of my presentations and lectures: “The best way to predict your future is to create it.”

I think Honest Abe was spot on – why wait for the world to change, when you can just roll up your sleeves and get the wheels turning? At Comptel, we’ve adopted Abe’s wise words as our unofficial slogan in our mission to drive a meaningful, usable, and delightful user journey for customers across all of our products.

Beyond UI

Good user experience doesn’t happen by accident. It’s rooted much, much, deeper than just the graphical user interface. These are self-evident fundamentals that the likes of Jony Ive from Apple have made very visible in the consumer product space over the past decade, but strangely are still not widely adopted in professional software markets. The simple fact of the matter is that in a domain as business-critical and complex as OSS, putting proper weight on your user experience – instead of just the user interface – is even more important than with consumer products.

To that end, Comptel is dedicated to making a dent in our industry through strategic experience design. For us, user experience is not an obligatory final touch at the end of the R&D pipeline, it’s a driving force that runs deep throughout the organisation – from Product Managers, UX Designers, and Development teams, who work together to lay the basic bricks for the user journey, all the way to sales and service teams. We are all responsible for contributing to the overall user and customer experience in our daily work.

In the coming months, we’ll share more on the importance user and customer experience and offer further insight on today’s design trends. You will have the chance to get to know Comptel’s creative process, as well as our research methods and the design tools that we’re using to redefine experience design as we know it.

This is most definitely not a monologue, so we would love to hear your thoughts on the current stage of experience design in the OSS space. Please take this opening piece as an invitation to an honest dialogue, whether in the comments section below, on Twitter (https://twitter.com/ediootti), or over a very real cup of coffee in a face-to-face conversations!

Juho Paasonen is Head of Experience Design at Comptel