By Katja Kurisjärvi, Marketing Manager, Comptel
My colleague, Leila Heijola, recently wrapped up Comptel’s 2014 with news of several significant orders, but what wasn’t mentioned was the success Comptel had at events near and far over the course of the year! From industry events like Mobile World Congress in Spain to Comptel’s very own user groups in Europe and Asia, we were able to communicate and collaborate with our communications service provider (CSP) customers, industry partners and other global enterprises alike.
To start off the year, we made a splash at Mobile World Congress in Barcelona, Spain. More than 85,000 visitors and 1,800 exhibiting companies joined together to discuss hot topics in telco like Big Data, connected cars and the newest smart devices on the market. Comptel’s Matti Aksela, for one, spoke on a panel, “Big Data Goes on Stage,” covering the current state of data collection, refinement and analysis and the changes we can expect to see over the next several years.
While at the event, we launched our study detailing the issues on the minds of CMOs and CIO/CTOs in 2014. Additionally, we were excited to announce partnerships with Tecnotree and a Tier 1 U.S. mobile operator.
Next came TM Forum Live! in Nice, France, where a significant focus was on network function virtualisation (NFV). Around this theme, we announced several partnerships including an integration with GE Smallworld to streamline telco service fulfilment. The conference was a great space to discuss the emerging technology with other attendees, and opened many people’s eyes to the potential SDN and NFV have for the telco industry.
The fun didn’t stop in Nice, though… Salesforce’s Dreamforce, which took the form of a beach party in San Francisco, California, was a great opportunity for Comptel to hone in on the connection between front- and back-office systems and telcos’ evolution with the cloud and virtualisation. Beyond the lively entertainment, one of the themes, Reimagine: Customer Experience, definitely rang true for Comptel, as we exhibited with our collaboration with CloudSense and technology blueprint to help CSPs improve the B2B customer experience.
In addition to attending these industry events, we decided to host our own to connect on a deeper level with our customers. Our first user group of the year took place in Långvik near Helsinki, Finland, and the second was held in Kuala Lumpur, Malaysia. Both were great opportunities to discuss the processes and technologies to help spur CSPs’ transformation and future innovation. At the APAC event, we also picked the brains of some attendees on how they were planning to revolutionise customer experience in 2015.
Not surprisingly, analytics, automation, intelligence and the customer experience were on the minds of CSPs globally in 2014, and through great events, we were able to hear from operators about their business pressures and share our views on tackling their various areas of friction.
It’s no secret that the telecom industry is rapidly changing, and we’re looking forward to building on the progress made at a variety of events in 2015!