Video Making up the Majority of Mobile Network Traffic

Posted: July 18th, 2011 | Author: Special Contributor | Filed under: Telecom Trends | Tags: , , , , | 1 Comment »

By Samantha Tanner, Telecoms IQ at IQPC

It’s been widely reported that video is making up the majority of mobile network traffic. Most recently, research has revealed that more than two-thirds of consumers are watching video on the iOS platform compared to other smartphone operating systems. The report from Futuresource further confirms that the increased viewing of mobile video has been driven by the huge uptake of smartphones and tablets, such as the iPad. However, the consulting firm, like many others, is sending out a warning message to mobile operators—many of which are going to start (and are already) coming under increased pressure to better manage the data and resources like bandwidth as the mobile video explosion continues.

In a recent Telecoms IQ interview, Jim Morrish and Matt Hatton from Machina Research highlighted the choice that mobile operators have to make when deciding how they want to handle the data they receive from these devices:

“So with that growth in traffic from smartphones and these nebulous other devices, what are the implications for operators? Well, obviously, they’ve got a choice. Either they spend a lot of money upgrading the network in order to cope with that demand, which might not necessarily be profitable given the relative prices of mobile data compared to more traditional services. Or, they can leave money on the table, or they can provide a full user experience—none of these are particularly appealing propositions.”

Morrish and Hatton then went on to identify a number of ways in which mobile operators can manage this vast growth in mobile video usage and data traffic, but both were in agreement that it would be ideal to gain more spectrum:

“Getting hold of additional spectrum is obviously going to be a strong method of dealing with additional demand. Taking a European country as a typical example, 3G has around 150 MHz of spectrum in the 2.1 GHz band. There are two potential extra sets of spectrum available for use of data. The first is newly available spectrum, so that’s the 800 MHz digital dividend spectrum and the 2.6 GHz spectrum. Now that will add an additional 250-260 MHz of spectrum to the current 150 MHz.”

Of course, greater network capacity can only work to each operator’s advantage as better bandwidth and the ability to crunch through more data becomes more attractive to customers. For example, in the U.S., AT&T has been under attack for not being able to match the network capacity of rival Verizon, who won most of the bids for open spectrum in 2008. However, AT&T saw another route in gaining more spectrum this year, with the purchase of T-Mobile. But, it remains to be seen whether this will provide a fix to the capacity crunch.

Additionally, DNA has teamed up with Comptel in order to control traffic congestion on Radio Access Networks in real time and allow for maximum network utilisation—and remain competitive in Finland’s fierce mobile market.

Image via Mobile Marketing Watch

To read the full interview with Jim Morrish and Matt Hatton and to find out more information on Telecoms IQ’s Spectrum Management & Network Optimisation conference in September, please visit www.spectrummanagementevent.com.