Posted: April 7th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: Comptel, customer experience | No Comments »
Enterprise customers desire an easy way to purchase and even re-sell digital services, but operators are missing out on this opportunity because they don’t offer an intuitive and engaging digital buying experience, according to a recent report.
ICT Intuition and Coleman Parkes Research released the results of its “Enterprise Multi-Client Study,” which surveyed more than 1,000 global business leaders across a variety of industries to better understand what enterprises want from connected digital services offerings – as both users and potential resellers. These offerings include, among many others, security and IT infrastructure management applications, business insight or data analytics programs and sales management tools.
The survey – findings from which were also published in our book, Operation Nexterday – revealed several insights into the steps operators need to take to monetise the digital services opportunity. As ICT Intuition president and founder Nancee Ruzicka explained, “operators are not taking advantage of a potentially lucrative market in which businesses are eager for connected digital services.”
According to the survey, 81 percent of respondents are currently using connected digital services to improve productivity, generate revenue or reduce business costs. Of the 19 percent who are not, all said they are considering these services.
On top of that, 71 percent would even like to bundle such connectivity into the products they sell, and among that group, 95 percent said they would want to partner with a digital or communications service provider to achieve this.
The report also explored the types of digital services businesses would pursue and their buying criteria. Businesses today largely prefer to purchase cloud and managed services that require minimal upfront development and maintenance, said the report, because they themselves lack the technology expertise and resources to build up their internal IT capabilities.
Turnkey connected digital services are, therefore, the preferred choice among many business buyers, especially if operators are able to help with implementation and development. Additionally, enterprises don’t necessarily need digital services that integrate with legacy systems, as they are happy to replace existing IT applications with faster, better technology, according to the survey.
How Operators Can Improve
Ultimately, the chief revelation was that enterprises are much more comfortable with digital services than previously expected. In fact, as Ruzicka writes, businesses today desire the same advantages and experiences that digital services offer consumers – if only operators would make it easy for them to partake.
“Businesses don’t have the time or resources to build business functionality themselves, and even for unique, industry-specific applications, only 2 percent are not considering as a Service (XaaS) options,” Ruzicka wrote in the book. “This is a seller’s market, so why aren’t digital and communications service providers selling?”
One big difficulty is that many operators currently lack a simple digital platform through which business customers can quickly search for and purchase digital services – something similar to the mobile app store experience consumers already enjoy.
That’s an experience operators will need to develop, something that can be achieved through next-generation operations and business support system (OSS / BSS) solutions. The insights drawn from such a platform can also inform future value-add services and revenue opportunities, thus fuelling future growth.
Ultimately, enterprises are ready to start talking about digital services, if only their operators could get on board. Savvy digital and communications service providers that embrace forward-thinking technologies stand to benefit in a big way.
Get a copy of Operation Nexterday for additional survey findings, insights and analysis.
Posted: February 9th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: Analysys Mason, CloudSense, customer experience, order fallout, order orchestration, salesforce | No Comments »
With enterprise customers contributing a considerable portion of revenue to CSPs – even up to a third of total revenue for some Tier 1s – telcos’ focus on the business services segment is greater than ever before. As CSPs look to the B2B arena for new revenue growth, creating and maintaining a positive customer experience is becoming a key driver for their success.
In a recent whitepaper, analyst firm Analysys Mason explored one of the most common barriers to achieving an optimal customer experience: order fallouts.
Specifically, the firm notes that the impact of order fallouts most often comes to bear on customer service. It especially affects the “Join” and “Onboarding” touch points, when orders are captured, processed and provisioned, and services are set up and paid for. Resulting prolonged service delivery can frustrate many customers, even leading them to cancel orders completely, despite all efforts by the operator to resolve the issue.
Plus, it’s not just diminished customer service (and, consequently, a diminished overall experience) that is at stake. Order fallouts can hurt CSPs in other ways too, for example, by increasing their operational costs and creating longer lead-to-cash cycle times.
Analysys Mason outlined some of the top factors contributing to order fallout propensity, one of which is the complexity and newness of a service. For service offerings that have existed for many years (like POTS), CSPs have established a good understanding of how to accurately capture orders, validate them, and design and deliver them at minimal costs. But as newer services like Ethernet, IP VPN, unified communications and VLAN increase in complexity, the volume of failed orders steadily increases in kind. Now, imagine the service complexity and ensuing order fallouts that CSPs will see as they transition to virtualised environments like SDN and NFV!
The top reason for order fallouts, Analysys Mason determined, is poor order quality. Order entry systems typically rely on standard templates without consideration for things like specific configuration requests, or up-to-date information on the availability of network and IT resources. As a result, a gap emerges between what the system thinks can be delivered, and what can realistically be delivered.
Exacerbating the issue, this kind of validation technique is often applied later in the order orchestration process, causing duplicated efforts and even further delays, and ultimately damaging the customer experience – something CSPs cannot afford.
Clearly, there is a strong need for CSPs to deploy more robust order validation techniques, especially during the earlier stages of the order capture process, to reduce order fallout potential.
Joining forces with cloud-based solution providers Salesforce and CloudSense, Comptel is fulfilling this by offering a service order validation solution, which improves order quality and reduces order fallouts with real-time, pre-order service design feasibility and validation via the cloud. Bringing enhancements like this into order management systems will be essential as network services continue to evolve towards virtualisation, and accurate and efficient service order orchestration becomes a primary competitive differentiator.
Want to learn more about order fallouts? Download the Analysys Mason whitepaper, “Reducing order fallouts: Key to success with business services.”
Posted: October 20th, 2014 | Author: Steve Hateley | Filed under: Events | Tags: customer experience, Events, innovation, salesforce, salesforce 2014 | No Comments »
Beach party or customer conference? That’s what many were wondering on Tuesday here at Dreamforce 2014 in San Francisco, after Salesforce CEO Marc Benioff kicked off with a “Good Vibrations” performance from the Beach Boys, followed by a traditional Hawaiian blessing ceremony. The rumour-mill was turning for the industries’ worst kept secret and we felt that there was a reveal on its way…
But everyone soon got down to business, with more than 1,400 expert-led sessions across every industry imaginable. From a philanthropic-geared keynote given by former U.S. Secretary of State Hillary Rodham Clinton, to the launch of a new wearable smart watch, Puls, from musical performer Will.i.am, the spirit of innovation was high, and the conversations were exciting.
The common thread throughout it all was to reimagine – whether it is reimagining our approach to climate change with former U.S. Vice President Al Gore, reimagining music for the masses with musician Neil Young or reimagining new business models with Kris Davies of AT&T.
Here are some of our highlights from the sessions:
Reimagine: Customer Engagement
One thing is being made clear at Dreamforce this week: more than ever, the customer is king. Salesforce and attendees hammered home the importance of businesses truly evolving to become customer-centric companies.
According to executives from Telefonica and Fastweb, telcos, in particular, have some work to do in the customer experience and satisfaction department. But challenges from over-the-top (OTT) disruption, industry consolidations and new emerging communications service providers (CSPs) are setting a high bar for managing the customer journey.
What’s needed most are simple, relevant and proactive systems that can better steer and enhance the modern-day customer buying experience. Our own announcement at Dreamforce this week reflected this. Through a collaboration with CloudSense, we’re providing an intelligent platform that improves the B2B customer experience, through automated, multichannel sales, customer order management and service delivery.
With the influx of web services and devices, it’s no surprise that more than 90 percent of the world’s data has been generated in the last two years. What’s more, with an estimated 50 billion connected “things” expected by 2020, that volume of data is expected to grow exponentially.
The REVEAL: Salesforce responded this week, announcing a new cloud-based analytics platform, Wave, to provide customers with predictive analytics features, integrated with its own SaaS-based customer relationship management (CRM) offering. The platform is designed to make it easier for everyone to explore data, uncover new insights and take action instantly from any device.
As technology continues to evolve, collaboration is becoming even more integral to success. We’ve seen this first-hand in our successful Communications Industry Showcase alongside other industry leaders at Dreamforce this week. The ability to collaborate around sales, customer engagement and projects forms a live feedback loop that nurchers continuous process and product improvement and can help to align better with customers.
Musician Neil Young demonstrated the importance of this in a very different way with the introduction of the PonoPlayer, an audio device designed to change the way we listen to music. The history of recorded sounds is in jeopardy if we continue to listen to “Xeroxes of Picassos,” said Young. His new device allows for the digital remastering of vinyl masterpieces to properly capture the full experience intended by the recording artist.
PonoPlayer is the first music company to use the Salesforce Community Cloud, a collaborative environment that leverages communities of fans to discuss the merits of music tracks and beyond. It’s a great example of how new technology can improve the buyer’s journey and positively impact commercial success.
Reimagine: The Future
As we wrap up an exciting week at Dreamforce, we’re reinvigorated by the ideas and innovation that are shaping the future of telco and all industries. We’re already looking forward to seeing what Dreamforce 2015 will bring!
For more information on our latest collaboration with CloudSense, please click here. To learn how CSPs can benefit from the cloud and deliver an improved customer experience, click here.
Posted: September 29th, 2014 | Author: Steve Hateley | Filed under: Events | Tags: conferences, Dreamforce, Events, sales order validator, Salesforce.com | No Comments »
It’s not every day that Comptel can say we have something in common with former US Secretary of State Hillary Clinton or pop singer Bruno Mars. But, this October, all three of us will be in attendance at the Salesforce.com annual conference, Dreamforce. Comptel was personally invited to be a part of the Communications Industry Showcase, so with the host of amazing keynote speakers, more than 350 exhibitors and an expected 130,000 event-goers, we couldn’t be more excited to be part of the action.
This year, we’ll be showing off a number of different ways that Salesforce and cloud technology can operate in a telecommunications environment. New cloud-based, front-office solutions are appealing to businesses across many industry verticals, but none more so than in communications. Comptel Fulfillment will be part of an industry-wide showcase that offers the blueprint for integrating a cloud-based enterprise platform like salesforce.com into a telecommunications operating environment.
In addition, we’ll be showing off Comptel Service Order Validator, an app on the Salesforce AppExchange that enriches the traditional lead-to-activate process with better order accuracy and reduced service delivery time by validating B2B customer requirements in the cloud. This app bridges the gap between enterprise sales and operations, and makes customer and service order orchestration much more efficient.
Comptel will also be introducing an exciting new partnership and integration with a leading order management and CPQ cloud alliance partner, showcasing network-aware sales process automation, and intelligent telco lead-to-activation.
We’re eager to show how communications service providers can improve and succeed by automating the interactions between IT, services and the network in the cloud. If you’d like to meet us at Dreamforce, send an email to email@example.com to arrange a meeting or visit us in the Industry Showcase, Moscone South as part of the Cloud Expo Campground 13-16 October, 2014.
Hope to see you there!
Want to learn more about how CSPs can benefit from the cloud?
Download the Stratecast whitepaper, “Operations & Monetization Platforms in the Cloud: Why the Time May Be Right for Back Office as a Service (BaaS).”
Posted: July 30th, 2014 | Author: Steve Hateley | Filed under: Industry Insights | Tags: internet of things, NFV, SDN | 2 Comments »
Telecommunications is at a crossroad. The demand for data is reaching unprecedented levels and there’s no sign that it’s going to be slowing down. In fact, in the very near future, our refrigerators may be using just as much data as our phones.
Olaf Swantee, the CEO at EE, recently wrote that this era of connected living will soon usher in smart homes, wearable tech and a multitude of other connected gadgets, leading to an explosion in connected touch points that need to be managed by communications service providers (CSPs). At Comptel, we couldn’t agree more. The question, then, is: how will telcos adapt to this new reality?
What will the world look like when our cars are talking to our coffee machines and synchronizing with our cloud-stored media or our refrigerators are updating our shopping list apps in real-time? What will the world look like when, as Google CEO Eric Schmidt predicts, the entire world is online?
The rapid proliferation of touch points and the amount of new and varied applications they bring will drive the need for increased agility and cost-effective growth in infrastructure, operations and management processes. The true era of connected living is dovetailing with another technological revolution: software-defined networking (SDN) and network function virtualization (NFV).
The Adaptability Game
The introduction of SDN technology will offer CSPs ways to operate an expanse of digital services at break-neck speed. The flexibility to build and host applications in the cloud will add to the ability to react quickly and roll out supporting features for new services.
This kind of adaptability will be crucial in a connected economy. With so many more touch points in the mix, operating across a wide spectrum of use cases, CSPs will need to be able to smoothly manage policies and bandwidth alike. A single user’s data plan could soon encompass not one or two devices, but twenty, thirty or fifty. How would a data plan for a refrigerator look? And what if one refrigerator has a video display to show users when they need certain groceries? Or, in terms of wearable technology, how can CSPs work with healthcare providers when it comes to medical devices that are connected to the cloud?
With the legacy and multiple OSS/BSS systems that many CSPs still have in place, it may seem like an overwhelming problem to manage. But with SDN and NFV, operators can more easily and economically manage the end-to-end deployment and orchestration of these complex services across all these devices, deployed across virtual networks.
The Internet of Things (IoT) will necessitate – and possibly expedite – the virtualisation revolution that’s already underway in telecommunications. The control plane is evolving, and at the tail-end of this transformation, we’ll see an artificially intelligent, agile orchestration layer that can understand the role of each and every device in the broader context of user behaviour and network patterns.
The excitement around SDN and NFV that we’ve already seen at TM Forum Live! is only going to grow as more connected devices come online. In this case, at least, we may actually see two trends where the hype is matched by the reality.
SDN and NFV aren’t the only things that help businesses become more agile. Learn how to use predictive analytics to predict network stressors before they result in a site failure by downloading our whitepaper, “How Predictions of Critical Alarms Helps CSPs Reduce OPEX, Prevent Revenue Loss and Improve Customer Experience.”
Posted: July 16th, 2014 | Author: Steve Hateley | Filed under: Industry Insights, News | Tags: bandwidth, football, networks, streaming | No Comments »
Football is inarguably the most popular sport in the world. That’s why the viewership numbers for the recent games in Brazil kept breaking records. The Brazil vs. Chile match, for example, drew 11.5 million viewers just in the UK. According to The Mirror, that’s more than half of the total share of people watching TV at that time. The Germany v. Brazil match attracted 10.77 million viewers. The final match between Germany and Argentina drew well over 26 million viewers in the US.
Given those extremes, it shouldn’t be a surprise that social media channels become frenzied with activity, either. Individual football matches are attracting millions of tweets – the US-Portugal match saw 10 million people engaging in 20 million interactions on Facebook. On Twitter, fans tweeted about eight million times. The opening match, between Brazil and Croatia, garnered 12 million tweets.
But that’s not only what communications service providers (CSPs) are feeling. The Wall Street Journal reports that about 3.5 million viewers tuned into the Germany – US and Portugal – Ghana matches … by using the Internet. A third of those users were in North America, and a quarter watched from mobile devices.
In a way, football games are becoming a great stress test for operators. The matches in Brazil are an interesting case study in how multichannel video streaming and constant social media activity can quickly create a capacity crunch, and might help show CSPs exactly how much their networks can handle and offer insight as to how they can optimise quality of service (QoS) and the quality of experience for end users.
The Football Stress Test
The past six weeks have shown us a glimpse of the future. CSPs know that the data needs of users are increasing dramatically, but not everyone is necessarily watching the same thing from the same device. Research from video advertising company Yume shows that many viewers are planning to watch matches from computers (33 percent), tablets (22 percent) and smartphones (11 percent).
We’ve discussed the growing need to cater to end users’ unique demands, as well as creatively monetise mobile data plans in new and more flexible ways—and the matches in Brazil are one of the strongest cases yet.
What if CSPs had policy and charging tools that allowed them to create and deploy a service plan that allows for unlimited streaming of a football match, based on a user’s country or team of choice and the time of the game? That might be better than letting users reach their data cap or just force them to watch on their TV. Many may be willing to pay a bit more to view the game on a mobile device – they just don’t want to purchase a whole month’s worth of data for it.
The more insight CSPs have into mobile device usage, the more personalised mobile data plans can become. The right solutions allow operators to monitor usage in real time, and when too much traffic is straining the network, they can adjust the access and QoS for specific services and specific users to balance capacity (according to one survey, 67 percent of IT admins are experiencing IT problems and network management issues that can be directly related to employees streaming the matches from their computers).
While it may be too late to deploy these kinds of strategies for the football matches this year, perhaps, during the next big football event, CSPs will be able to offer both consumers and enterprise customers alike a real-time, dynamic plan that meets their needs.
Want to learn how to proactively predict network stressors before they result in a site failure? Download our recent whitepaper, “How Predictions of Critical Alarms Helps CSPs Reduce OPEX, Prevent Revenue Loss and Improve Customer Experience.”
Posted: May 16th, 2014 | Author: Steve Hateley | Filed under: Compelling Cases | Tags: Analysys Mason, Chorus, fibre, fulfillment, New Zealand, provisioning, ultra-fast broadband | 1 Comment »
If the telco industry will remember anything from 2014, it will be the decisive move toward disruptive technologies. With Over-the-Top (OTT) services and IPTV eating away at traditional sources of revenue, communications service providers (CSPs) are working hard to differentiate in an increasingly competitive and commoditised landscape.
A growing number of fixed broadband providers are turning to automated fibre fulfillment systems to stay ahead. Fibre deployments have been largely impractical for many CSPs, because of cost considerations and logistical reasons, but the need for disruptive tactics may change that trend. After all, ultra-fast broadband connections will be a unique offering in many countries. Pyramid Research estimates that only 35 percent of households worldwide will have a broadband connection this year.
Fibre fulfillment systems will be key differentiators for CSPs, as they will enable more efficient, seamless service delivery to see through customer demand. Comptel customer Chorus New Zealand was one such company that saw the benefits that could be realised – and this week, we were recognised with a Global Telecoms Business Innovation Award for our work together!
The Fibre Future
Chorus is New Zealand’s largest telecommunications infrastructure company. In late 2012, the business was looking for a modern fibre service fulfillment system that offered order management, large-scale logical inventory and activation capabilities that would help establish the company as a standalone entity from Telecom New Zealand. Chorus had recently been awarded a number of ultra-fast broadband contracts and set the goal of delivering a “best-in-class” fibre broadband experience to more than 830,000 New Zealand homes. That’s where we came in.
“Instead of undertaking a major OSS transformation that promised to be cumbersome and costly, Chorus New Zealand elected to pursue an ‘intelligent evolution’ project,” stated Dr. Mark H. Mortensen, author of the Analysys Mason case study. “The major benefit to doing so was it allowed them to provide a fully automated stack based on Comptel’s industry standards-based framework. As a result, Chorus experienced a 40 percent reduction in the time required to electronically provision a fibre connection to a customer’s premises.”
Through such an intelligent OSS evolution, the traditional barriers to fibre deployment fall away. By almost reducing the time of fibre provisioning by half, Chorus guaranteed that the ROI from fibre would be apparent much earlier in the deployment lifecycle. In turn, both the business and customers started to see the benefits of ultra-fast broadband sooner.
The service agility, operational flexibility and rapid time-to-market made possible can become serious differentiators for CSPs in the coming years. The companies that successfully deploy and deliver fibre, supported by automated, catalog-driven fulfillment and by undertaking an end-to-end approach, will pull out ahead of the competition. It also opens up the opportunity for more innovation and better customer service that will generate new streams of revenue to counter the risks of commoditisation.
Want to learn more about the award-winning Chorus & Comptel fibre fulfillment project? Download the full case study!
Posted: May 12th, 2014 | Author: Steve Hateley | Filed under: News | Tags: Comptel Service Order Validator, fulfillment, salesforce | No Comments »
Comptel is proud to share that the Comptel Service Order Validator is now publicly listed on the Salesforce1 AppExchange, salesforce.com’s hosted cloud platform. Last year, we announced our partnership with salesforce.com, so it’s been exciting to show how our technologies have come together, to deliver intelligent fulfillment to communications service providers (CSPs). Talking to our customers we’ve begun to realise how effective it is in providing an open doorway for telco CRM to reach through and properly touch customer-facing services on the network.
Comptel Service Order Validator can simplify the end-to-end, lead-to-order activation process, enabling CSPs to realise the following benefits:
- Improve the enterprise customer experience – avoiding over-promising and under-delivering services
- Reduce costs by ensuring configuration accuracy – preventing implications of work order fallout
- Increase B2B revenue opportunities with customised offerings aligned to real-time availability
By integrating Comptel Fulfillment with salesforce.com’s platform, we’re hoping to help operators automate and modernise their approach to CRM and improve their operational intelligence.
Posted: May 7th, 2014 | Author: Steve Hateley | Filed under: News | Tags: awards, TAKs Award | No Comments »
Comptel is excited to announce that customer TDC Group has recognised us as its Best Performing IT vendor. The Danish communications service provider (CSP) specifically cited our contribution to progressing its strategic focus on “taking responsibility for the customer experience,” and our deep understanding of key OSS/BSS areas including inventory, rating and mediation.
“Comptel has proven to be a very capable, proactive and innovative OSS/BSS solution provider to TDC,” said Peter Trier Schleidt, senior vice president and COO, TDC. “Our team has especially valued Comptel’s dedication, sense of urgency and no-nonsense attitude. Its open and constructive collaboration with our other IT vendors also sets Comptel apart from the pack – we consider the company to be a role model for others across the telecommunications sector.”
We couldn’t be happier about this feedback and distinction, as it reinforces the effort we’ve put into building close, fruitful long-term relationships with our CSP customers. Comptel first started working with TDC in 2007. And since then, particularly with the launch of its customer experience programme—TAK (“Tag ansvar for Kunden”)—in 2009, we’ve been committed to adapting the CSP’s IT requirements to achieve its goals.
Comptel looks forward to growing our partnership with this significant European operator group in the future.
Posted: April 28th, 2014 | Author: Steve Hateley | Filed under: Industry Insights | Tags: 4KTV, bandwidth, data traffic | No Comments »
Last month, Sky and TalkTalk announced that they would be teaming up to build fibre-optic infrastructure across a number of cities in the UK. This is an important landmark, as more operators look ahead into architectures based entirely on IP.
As Sky and TalkTalk experiment with an architecture that can pipe broadband direct into homes and businesses, this new infrastructure will provide customers with one of the most exciting things on the horizon: 4K TV.
4K TV is about four times as high-definition as regular HD TV, but the crystal-clear picture comes with a diamond-like price. Most consumers aren’t going to adopt 4K TV until that price drops and, until then, there’s another problem – 4K movies consume anywhere from 45 to 60 gigs of bandwidth when downloaded. Still, that hasn’t stifled the enthusiasm for this kind of media. When Comptel was at Mobile World Congress, 4KTV technology figured centrally into a lot of devices on display at the show, as you can see to the left.
This data demand will have big implications for communications service providers (CSPs). Deutsche Telekom said that customers today use about 15GB to 20GB each month. The operator, among many others, is looking at capping bandwidth usage. In this case, a lower-end plan would be capped at 75 GB.
So if 4K media becomes widely used, CSPs may have to radically change bandwidth models to accommodate the sheer diversity of Internet use – some people will be using astronomically more data than others. And by taking a closer look at the situation with 4K TV, we can get a glimpse of this future.
DSL, Cable and Consumers
The current battle in the European Union is between cable and DSL connections. DSL currently makes up 74 percent of broadband connections. While 93 percent of households in the U.S. can choose between cable or DSL, only 42 percent of households in Europe can choose a cable connection.
That leaves a long way to go when you consider the bandwidth requirements of something like 4K TV. Infrastructure will have to be upgraded significantly to allow for higher speeds, or Europe will have to pursue fibre-optic connections, which may or may not be economically viable. Especially in the current climate.
That may be why Netflix’s CEO, Reed Hastings, is convinced that 4K TV will be “the first format that is Internet only.” He believes that broadcast, cable and satellite won’t be able to support the technology. Netflix has already stocked up on some ultra HD videos and even plans to shoot the second season of its self-produced, award-winning series, House of Cards, in 4K.
But which consumers will be able to afford the bandwidth these videos use, given the slow and steady implementation of new caps? Netflix is already planning ahead for this, offering most videos in four different formats and helping users skirt these data limits.
If 4K can’t be broadcast through the digital air without a specific platform on the CSP’s end, subscribers will have to instead find ultra-fast connections just to experience it. The odds are good, too, that they’ll be streaming video from different devices. And, in doing so, they’ll need more bandwidth than ever before.
More Control, More Options
As we’ve seen with the U.S.’s ruling on net neutrality, CSPs are trying to figure out the best way to price the fluctuating costs and rapidly growing requirements of bandwidth usage. With enormous and diverse audiences – and new, bandwidth-heavy innovations like 4K TV – it’s becoming apparent that CSPs need to find a different way to manage traffic. In many cases, this may be where software-defined networking (SDN) and network field virtualization (NFV) come into play, because these technologies will help create a more intelligent and seamless process when it comes to managing changing data needs.
A lot of these changes will also have to do with making the network and service fulfillment process able to deliver an excellent customer experience. It may require applying contextual intelligence to optimise connections for high-value customers. As CSPs create new plans to accommodate more people than ever before, finding a way to get the right service package to them – as fast and efficiently as possible – will become paramount.
Want to learn more about telco in 2014? Download our new eBook, “What Telco CMOs and CTOs/CIOs Are Thinking in 2014.”
In this eBook, we share exclusive, global executive research that highlights:
- Executive strategies for 2014
- Barriers to integration
- Technology priorities
- Attitudes toward data & planning