Posted: May 16th, 2016 | Author: Steve Hateley | Filed under: Compelling Cases | Tags: digital service lifecycle management, NFV, OSS/BSS, service orchestration | No Comments »
Comptel participated in several partner showcases during last week’s TM Forum Live! 2016 in Nice, France, with one in particular reimagining the model of digital service delivery for the modern B2B and B2C customer.
As Comptel CTO Simon Osborne explained, Comptel partnered with IBM and Juniper Networks in an IBM Cloud-Based Networking architecture. The project introduces new strategies for leveraging software-defined networks (SDN) and network functions virtualisation. As a result, operators can efficiently automate and reconfigure parts of their network to enable automated, self-service digital service delivery. As part of the partnership, we’re contributing our Digital Service Lifecycle Management (DSLM) model, technology and expertise.
Digital Service Lifecycle Management (DSLM) architecture
In an earlier blog, I explained why this needs to happen. B2B and B2C customers today want personalisation, convenience and instant gratification in the purchasing process. Operators need to evolve their infrastructure to deliver better customer experiences to stay competitive, and network virtualisation gives operators the agility and flexibility they need to do so.
The key to introducing new capabilities gradually – since complete network overhauls aren’t practical for most operators – is to introduce “islands” of NFV capabilities into the network. On top of that, fresh approaches to managing the interconnection between physical and virtual resources will ensure operators can achieve this agility quickly, and at minimal cost.
In this post, I’ll explain just how you do that.
What is Digital Service Lifecycle Management
Comptel first introduced DSLM in our white paper – Digital Service Lifecycle Management: How CSPs Can Play a Successful Role in the Digital Economy. As Heavy Reading analyst Caroline Chappell wrote, operators today face competition from cloud-born companies like Google and Amazon, which have the infrastructure flexibility to spin up attractive new digital services much faster than the average operator.
Portraying the future role of operators as aggregators of digital services (from which the average consumer and business could buy whatever services they need to fill out their “personal digital ecosystems”), Chappell said network evolution is required to enable “on-demand personalised service creation.”
Digital Service Lifecycle Management (DSLM) layers
DSLM is how you evolve the network. It’s the middle portion of a three-tiered system that decides how virtual and physical network resources are managed to support service requests from front office systems.
How the Three-Tiered DSLM Model Works
This NFV-driven model requires three layers: one for resource management, one for digital service lifecycle management and one for business management.
The customer only ever sees the business management layer, which sits at the top and comprises the shopping environment, order configuration and payment tools. Customers configure and purchase services available through a digital catalogue, and automated ordering and billing capabilities ensure customer requests are quickly passed on for configuration and fulfillment.
The middle digital service lifecycle layer manages service composition through the service orchestration tool and the digital service catalogue. At this level, each new customer order is automatically checked for feasibility and availability, based on digital service definitions, service level agreements and inventory. That improves order quality and eliminates false service availability promises, which cuts down on customer dissatisfaction and the risk of order fallouts.
The resource management layer sits at the bottom and includes the infrastructure management tools and controllers that support physical and virtual network functions. When a customer inquiry for a new digital service arrives, this layer determines how best to deploy resources to fulfil that request.
With this NFV-driven model, operators can offer B2C and B2B customers alike a fast, accurate and automated, self-service buying experience. The digital catalogue can be scaled to include any new service, from your standard consumer or business IT and communications services, to network functionality, to IoT connectivity, to third-party SaaS solutions. That means operators can add to their capabilities as the digital economy grows and consumer demand evolves.
Where DSLM Fits in to IBM’s Cloud-Based Network
We brought our DSLM model to the IBM partnership, and it’s supported by FLOWONE, our service orchestration solution. Sitting in the middle between IBM’s Omni-channel Customer Engagement, and on top of a range of resource services and infrastructure tools that include Juniper’s NFV orchestration and infrastructure management solutions, it brings our vision for NFV-based fulfillment to reality.
The IBM Cloud-based Networking architecture was introduced recently at TM Forum’s Live! event but you can read more in the IBM Blog by Steven Teitzel, Telco Global Solution Exec – Network Transformation, IBM.
We invite you to visit Comptel at the Light Reading Big Communications Event in Austin 24-25th May to learn more about the Comptel model for dynamic digital service lifecycle management. Email ComptelMarketing@Comptel.com to schedule a meeting. Alternatively follow our updates and activity on Twitter (@shateley & @Comptelcorp) or via our LinkedIn feed.
You can also read more about the initiative from Comptel’s Simon Osborne, or catch up on our view of digital service lifecycle management through Nexterday.org, our online magazine and reader community.
Posted: May 6th, 2016 | Author: Steve Hateley | Filed under: Events | Tags: Intelligent Fast Data, Monetisation, NFV, OSS, service orchestration, TM Forum Live! | No Comments »
Technology partnerships are crucial to innovation in telecommunications. At next week’s TM Forum Live! 2016, Comptel will demonstrate the outcome of several recent industry collaborations, all of which are designed to introduce new approaches to digital service delivery, customer engagement, data monetisation and networking.
Comptel is taking part in three distinct partner-driven initiatives, including two TM Forum Catalysts, individually led by Telefonica and Orange; and an IBM-led digital service architecture blueprint. The ultimate objective of each initiative is to open operators’ eyes to new possibilities for infrastructure management, service delivery and offer creation through NFV service orchestration and intelligent fast data management.
Our contributions vary by project. In two of the cases, we’re putting the digital service lifecycle management (DSLM) model that we introduced in Nexterday: Volume II, with our FLOWONE service orchestration technology, managing forward-looking approaches to service delivery. In the third project, we’re supplying expertise and technology in the creation of a new, progressive data monetisation strategy.
Forward-thinking approaches are crucial at a time when customers desire fast, intelligent, personalised offers. Operators are also keen to take advantage of dynamic, intelligent, highly automated and virtualised network environments to speed up innovation, time-to-market and to improve security.
Here’s what you can expect from each partnership, with guidance on how you can learn more and engage with Comptel and our partners at TM Forum Live! 2016.
IBM’s Target Architecture for Cloud-Based Networking
Comptel, IBM and Juniper Networks have developed a new approach to digital service delivery for B2B and B2C customers, incorporating an orchestration and fulfillment architecture that allows operators to better manage end-to-end service lifecycles in complex hybrid networks of virtualised and non-virtualised services.
The architecture is based on our DSLM proposition, which you can read more about in a recent blog from our CTO Simon Osborne. The end-game is a network that’s able to automatically and dynamically deploy network capabilities and agile services in a way that gives customers automated, self-service digital service purchasing and delivery.
To learn more, visit the IBM booth at TM Forum Live!
Open Source NFV Service Orchestration and Lifecycle Management Catalyst with Telefonica
Comptel is also participating in two TM Forum Catalysts, which are proof-of-concept initiatives that encourage technology partnerships in the name of industry innovation.
The first is the NFV Service Orchestration and Lifecycle Management based on Open Source MANO Catalyst – sponsored by Telefonica. Along with Indra and Etiya, the initiative centres on Open Source MANO (OSM), an ETSI project to develop an open source stack for NFV management and orchestration, demonstrated here within a hybrid network environment.
DSLM also plays a crucial role in this Catalyst, as does our FLOWONE V service orchestration solution. The aim is to test the OSM software stack in a practical context and analyse how it needs to evolve to be production-ready.
To learn more about this Catalyst, join Telefonica and Comptel for our theatre session on Tuesday, May 11, 14:30-14:50 at the Catalyst Theatre.
Orange’s Catalyst on a Mobile Sponsored Data Business Model
Finally, Comptel will take part in an Orange-championed Catalyst, “New Business Models with Mobile Sponsored Data,” which also includes partners Salesforce and CloudSense, plus Sigma Systems and DataMi. We’ve contributed our Intelligent Fast Data technology and capabilities to illustrate how enterprises can sponsor mobile customer data usage as a way to incentivise the use of enterprise digital services, increase data engagement, collect usage data and apply policy control.
To learn more about this Catalyst, attend our session titled “New Business Models with Mobile Sponsored Data” at the Catalyst Theatre on Wednesday, May 12, 13:40-14:00.
Comptel is proud to partner with each of these technology leaders in collaborative efforts to introduce new solutions to communications. Whether it’s by improving digital service delivery through new infrastructure models, further developing OSM, or enhancing customer engagement through the creation of new business models, we’re excited to pioneer digital transformation. We can’t wait to share our progress with attendees at TM Forum Live! 2016.
Visit TM Forum’s Catalyst Zone to see these Catalyst demonstrates in action. To arrange a meeting with Comptel at TM Forum Live! 2016, email firstname.lastname@example.org
Learn more about the orchestration capabilities of Comptel’s FLOWONE and download a copy of the Comptel and Heavy Reading research report, “Digital Service Lifecycle Management: How Communications Service Providers Can Play a Successful Role in the Digital Economy.”
You can also learn more about how Comptel is enables operators and global enterprises to act on Intelligent Fast Data in our recent Intelligent Data webinar.
Posted: May 5th, 2016 | Author: Steve Hateley | Filed under: Events | Tags: IBM Cloud-Based Networking, NFV, OSS, service orchestration, TM Forum Live! | No Comments »
It’s a really good time to be a shopper. The world’s top ecommerce marketplaces, like Amazon and eBay, make it easier and faster than ever for consumers to buy whatever they want on any device, at any time. Top brands are also striving to offer a better buying experience – you can go on Nike.com right now and fully customise and order your own pair of shoes without leaving your couch.
Personalisation. Convenience. Instant gratification. Customers want it all, and technology means top brands are able to deliver. As a result, we’re operating in a new digital economy, one that’s driven by personal choice and an experience-led approach.
So why are many operators still struggling to deliver a convenient, automated and engaging customer experience?
The digital service purchasing process needs to evolve, and since we first discussed this topic in last year’s Operation Nexterday, we’ve heard some great success stories from operators who are undergoing that transformation. But we’ve also heard from operators who need guidance devising and launching a new model for digital service delivery.
That’s why, at next week’s TM Forum Live!, we are launching a proposed architecture for digital service delivery in partnership with IBM and Juniper Networks. The IBM platform for Cloud Based Networking (CBN), intends to maximize the agility offered by network function virtualisation (NFV) and software-defined networks (SDN) to create a better model for service delivery in the digital age.
What NFV/SDN Can Do for Digital Service Delivery
As I wrote in a recent LinkedIn Pulse piece, the virtualisation of networks and services empowers operators to present customers with the right services at the right time. That’s because NFV and SDN offer the infrastructure agility and flexibility to rapidly create new digital services, including their operational aspects, at maximum speed and minimum cost. In other words, NFV and SDN allow operators to move fast enough to create a more immediate and satisfying digital customer experience.
Of course, given that the embrace of NFV technologies won’t happen overnight, this vision doesn’t require a dramatic shift to a fully virtualised network. Instead, operators will deploy NFV capabilities as “islands” within their infrastructure, leveraging existing physical resources and associated OSS/BSS platforms as part of a hybrid approach for some time to come.
The Comptel/IBM/Juniper initiative, which is built in accordance with the Comptel Digital Service Lifecycle Management (DLSM) model proposed in Nexterday: Volume II, takes this hybrid approach into account. Designed as a three-tiered architecture, DSLM relies on a central orchestration layer that manages requests from the top customer engagement and business management layers, and supports those requests with appropriate resources from the bottom virtual and physical resource layer.
Each layer works together to deliver automated order validation, self-service customer configuration and intelligent resource management for easy scalability.
Creating Reality from New Digital Service Possibilities
How would this all be exposed to the customer? Through a better digital buying experience.
Customers should now be able to self-configure and order a broader range of services from a digital catalogue, and the operator’s infrastructure would handle the automated creation and immediate fulfillment of those services.
In the enterprise world, businesses looking to add on a new IT or communications service will be able to abandon the legacy linear purchase process that’s plagued by lengthy requirements reviews, proposals and bids which lead to delays, fallouts or generic IT implementations. Instead, much of the enterprise sales process will be automated, helping operators improve experience and sales.
The model creates a foundation for operators to easily grow and deliver a wide range of new service capabilities. With NFV, operators are able to assume the role of digital service aggregators, setting up marketplaces for B2C and B2B buyers to purchase existing and emerging digital services. For enterprise customers, that might even mean buying the very virtual functions they need to provision their own networks.
Ultimately our partnership with IBM and Juniper aims to reveal the business potential of virtualised networks when applied to service delivery – and how it unlocks new possibilities for operator service growth.
We invite you to visit the IBM booth at TM Forum Live! in Nice, France, from 9-12 May to learn more about the IBM Cloud Based Networking initiative and our model for dynamic digital service delivery. Email ComptelMarketing@Comptel.com to schedule a meeting.
You can also read more about the initiative from Comptel CTO Simon Osborne, read the Heavy Reading white paper or catch up on our view of digital service lifecycle management on Nexterday.org, our online magazine and reader community.
Posted: November 4th, 2015 | Author: Steve Hateley | Filed under: Events | Tags: NFV, service orchestration | No Comments »
In a recent blog, Light Reading reported that business considerations are driving operator interest in network functions virtualisation (NFV) just as strongly – and if not, more so – than technology drivers. In other words, more operators recognise that virtualised networks create new service opportunities and new means to generate revenue.
It all comes back to speed. With a more agile infrastructure, operators are empowered to move faster than ever in a number of areas, perhaps none more important than the speed at which they can deliver new revenue-generating services.
Digitalisation has introduced an entire industry of mobile and digital services that buyers love, from apps to over-the-top (OTT) content. At the same time, we’re living in the era of Generation Cloud, where customers expect instant gratification and a high degree of personalisation in their interactions with service providers.
And there are potentially many more services to deliver. Digital consumers across the board – from enterprises to individual consumers – are excited about the possibilities offered by emerging technology, such as the Internet of Things (IoT) and 5G connectivity.
As a result, whatever new services operators seek to offer in the near and distant future, it’s certain that NFV and SDN technologies will form the backbone of their service architecture. How will networks evolve to accommodate NFV, and what challenges will its implementation create in the management of existing operation support systems (OSS)?
Experts in the industry debate these questions every day, and this week Comptel will contribute our unique viewpoints during the Light Reading event “OSS in the Era of SDN and NFV: Evolution vs Revolution.” CTO Simon Osborne will host a keynote presentation on service orchestration and Strategic Product Manager Daniel Tyrode will join a panel discussion all about the role of service orchestration in programming the network for rapid service delivery.
These will also be key topics of discussion in Blueprint Alley at our inaugural Nexterday North event next week. If you haven’t already, there’s still time to register for that event and join the conversation around the future of service orchestration in light of the emergence of NFV and SDN.
Both events will address how the back office is influencing front office business decisions, and how operators can address the technical and operational challenges therein. Interestingly, the Light Reading blog mentioned one estimate that said 25 percent of telcos around the world are not fully on board with NFV, content to hang back and wait to see how the technology develops.
If they wait too long, those operators will find themselves at a disadvantage. Recent estimates from Appledore Research Group claim there are as many as 250 ongoing NFV trials and 25 early live deployments. A separate survey from Heavy Reading claims as many as 79 percent of operators expect to have a live NFV deployment by 2018.
Ultimately, many operators are ready to see what NFV can do for their bottom line. By finding technical solutions sooner rather than later, these telcos will more quickly be able to realise the benefits of faster service delivery.
Register today for a 2×2 Front Pass to Nexterday North (9-10 November) and receive full access to Slush, the massive startup conference that starts just two days later – running from 11-12 November.
Posted: July 6th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: innovation, network functions virtualisation, NFV | No Comments »
The spotlight is shining brightly on network function virtualisation (NFV) as software vendors, hardware manufacturers and operators step up their investment in and engagement with this technology. As my colleague, Malla Poikela, wrote in a recent blog, ongoing NFV trials and projects were featured prominently at this year’s TM Forum Live. In the Storify post below, we track recent conversations and developments around this radical new NFV ecosystem. Take a look to see how the NFV discussion is constantly evolving.
And don’t forget to join us in November for our can’t-miss anti-seminar, Nexterday North, where the emerging NFV ecosystem will be one of many topics of discussion. Industry experts and innovators will be on hand to take a fresh look at telecoms through a new lens, and discussion will be framed around the three pillars of Thinking Ahead (looking at other industries to examine our collective blindspot), Thinking Again (re-examining industry learnings to challenge the status quo) and Thinking Beyond (learning from emerging startups who are disrupting the digital world).
Posted: June 9th, 2015 | Author: Steve Hateley | Filed under: Events | Tags: customer experience, innovation, telecoms, TM Forum Live! | 1 Comment »
Comptel was in Nice, France for TM Forum Live!, where the discussion surrounded the innovative technology, emerging consumer trends and unique businesses challenges that face the digital and communications industry now and in the coming years.
The event’s overarching theme involved making the concept of a “digital business” real. We enjoyed the opportunity to hear thoughts and ideas from some of the leading voices not only in telecoms, but also in the greater technology community. We also took advantage of the chance to lend our unique viewpoint on the significant revenue opportunity available to operators who embrace innovative sales, service and marketing strategies through their own Operation Nexterday.
Here are three big takeaways we observed from the event’s keynotes and summit sessions:
1. Digital Transformations Require Radical New Views and Approaches
TM Forum’s new CEO, Peter Sany, led off the keynote schedule with a discussion on the significant ways in which digital technology is transforming our world. He explained that we’re living in a time of major change and opportunity, which is evident by the development of today’s sharing economy, the ongoing innovation of connected devices and the democratisation of technology accessibility.
To manage these transformations and make the most of the opportunities they provide, Sany says operators need to shift their perspective to place the customer front and centre. He also advocates the forming of non-traditional partnerships in telco to enable faster, dynamic innovations.
Sany’s thoughts mirror the views we shared in our book, Operation Nexterday. As we explained, consumers today require instant gratification, maximum flexibility and a high level of personalisation. Operators must embrace a new way of selling, marketing and offering their services, so customers’ needs are put first. That may require unusual partnerships with companies they may now currently view as competitors like over-the-top (OTT) providers – more on that shortly.
2. Infrastructure, Affordability – Two Key Barriers to Digital Expansion
While there are 7.2 billion people on Earth, only 3 billion are connected to the Internet, and connecting those remaining 4.2 billion is a slower process than some might expect. Markku Mäkeläinen knows this – he is the director of global operator partnerships for Facebook, and he is one of the leading minds working on making those connections.
The chief barriers to connectivity that Mäkeläinen has noticed throughout Facebook’s Internet.org project are infrastructure, relevance and affordability. Facebook is trying to solve the relevance challenge by providing free Internet access to users in developing countries, so that those individuals who aren’t aware of the Internet might understand its value in supplying free news and education.
At the same time, operators share the burden of solving the other two challenges – infrastructure and affordability. Much of the developing world only has access to 2G connections, and a significant portion of these regions won’t support the construction of towers or radios. Meanwhile, 500 MB of data is affordable only to 34 percent of users in this part of the world. Facebook is working with operators to sort out these challenges with concepts like a lightweight version of Facebook that consumes fewer resources than the full version, and the operators involved will need to deliver innovative and creative ideas.
3. To Stay Relevant, Telcos Must Collaborate with OTTs
Recently, it’s been a popular observation that we live in a world in which the largest accommodations provider, AirBnB, owns no real estate, the largest taxi service, Uber, owns no cars, and the largest retailer, Alibaba, owns no inventory.
Harmeen Mehta, Global CIO of Bharti Airtel, India’s leading provider of pre- and post-paid wireless and fixed digital communications services, brought up this point as an example of the threat facing operators. Although most innovations in telecoms rely entirely on the infrastructure built and owned by operators, they are not the ones coming up with these ideas, proving that there’s no guarantee that the player who owns the platform has the power.
OTT providers have swooped in to provide new services that speak directly to consumers’ changing behaviours and desires. As many operators stand on the fringes and watch, their own assets are being leveraged to support innovative digital services. Rather than remain on the sidelines, Mehta encourages operators to engage in the business of “enriching lives” and start thinking of ways to partner with OTT providers.
Moharmustaqeem Mohammed, VP of Mass Market Marketing Operations at Telekom Malaysia, shared a similar sentiment in a separate session when he said the true operator struggle of the day is not to identify uniqueness, but rather relevance in a digital ecosystem crafted by consumers. This is also a position we advocate in Operation Nexterday – that to remain relevant in a changing telco landscape, operators must first recognize consumers’ overwhelming influence.
Want to learn more about Operation Nexterday and the telco digital transformation? Contact Comptel Marketing (email@example.com) to find out when our Beyond the Event Horizon roadshow is coming to your city
Posted: May 18th, 2015 | Author: Steve Hateley | Filed under: Events | Tags: fibre, GTB, GTB Innovation Awards | 1 Comment »
Fibre optic technology continues to fulfil its promise as the fastest way to deliver Internet and communications services worldwide, and over the years, we have helped operators successfully and cost-effectively deploy the technology.
For one, Comptel is pleased to be associated with partner GE Digital Energy and operator Chorus, who received a 2015 Global Telecoms Business (GTB) Innovation Award in the category of fixed network infrastructure innovation. It is the second consecutive year in which our team was honoured for our work on the ambitious project in New Zealand.
Chorus is the largest telecoms infrastructure provider in New Zealand. The company was created shortly after the 2009 launch of New Zealand’s Ultra-Fast Broadband (UFB) initiative, which seeks to deliver fibre-optic broadband to 75 percent of the country’s population by 2020. Challenged to meet the UFB’s aggressive short-term implementation deadlines – schools, hospitals and 90 percent of businesses in New Zealand needed to be fibre-enabled by 2015 – Chorus turned to Comptel.
In the first phase of their project, we initiated an “intelligent evolution” of Chorus’ infrastructure, which evaded traditional upgrade procedures in favour of a holistic approach. As a result, Chorus was able to reduce the time required to provision fibre services to customers’ homes by 40 percent, reduce the time needed to train staff on fibre technology and complete the entire project in just one year. You can read all about that first phase in this fibre provisioning case study from Analysys Mason.
Our team’s win in this year’s GTB Innovation Awards is for the second phase of our work, which comprised the integration of logical and physical inventory. We worked together with GE Digital Energy and relied on TM Forum Frameworx to combine our inventory systems in a way that best served Chorus’ needs. As of early 2015, Chorus achieved an end-to-end provisioning solution that enabled the automatic processing of service requests, which means little manual work is now needed to process orders for fibre service, send installation instructions to field crews and activate the service.
An efficient provisioning solution and accurate physical inventory also means technicians spend less time clarifying records, which unlocks better efficiency in the field, faster install times for customers and a stronger foundation for improved fault resolution and asset maintenance.
“The feedback I have received so far from the field seems to be very positive,” said Gemma Cleland of Transfield Services, a Chorus contractor. “They are especially happy with the additional inventory information that they are now getting provided.”
Comptel is proud to once again be recognised as an innovator in the provisioning and delivery of a new generation of communications services. We recognise both the emerging telecoms trends that push operators to innovate, as well as the challenges operators face in deploying the solutions that address those trends. As a result, we’re ready to help our customers meet these challenges head on, while acknowledging that our work has only just begun.
Both Comptel and GE Digital Energy will be in Nice, France for TM Forum Live! from 1 – 4 June, 2015. Email firstname.lastname@example.org to arrange an in-person meeting at the event. And download our new book, Operation Nexterday, to learn more about the creative ways leading digital and communications service providers can meet new market challenges.
Posted: April 28th, 2015 | Author: Steve Hateley | Filed under: Compelling Cases | Tags: Analysys Mason, service orchestration | No Comments »
Like their counterparts around the world, Saudi Arabian consumers are hungry for mobile services. The most recent available government data showed that the country had a mobile subscription penetration rate of 176.9 percent in 2013, and that figure is only expected to grow.
Mobily, for one, now stands to benefit from this mobile service appetite after improving its service architecture. As we described in our new book, Operation Nexterday, Mobily successfully addressed several back-office inefficiencies, enabling the operator to capitalise on the demand for mobile services.
The company embarked on an ambitious plan in 2011 to re-engineer its entire service architecture for better flexibility, improved cost efficiency and faster time-to-market.
Complex Architecture Bogged Down Service Potential
Mobily has enjoyed steady growth in its customer base since launching in 2005, boasting 18.2 million mobile subscribers in its 2013 annual report. As we cover in Operation Nexterday, today’s consumer wants a multi-channel, automated, personalised, instantaneous digital buying experience. Generation Cloud wants services that move at their speed, and acknowledging this reality, Mobily decided to evaluate its back-office infrastructure to ensure it was well-positioned to serve these customers.
Mobily historically had developed its operation and business support systems (OSS / BSS) internally. In-house departments often developed applications independently of other parts of the company, which could sometimes result in out-of-sync design principals, inconsistent process terminology and redundant applications. This could complicate new products or services launches, which encouraged Mobily to seek out a simplified service architecture.
A Game Plan and Platform for Success
Mobily committed to a service overhaul in 2011. The operator relied on TM Forum standards as a framework to document its existing process flows, gaps and redundancies, which made it easier to develop a strategy to address those weaknesses.
That was followed by a switch to a new Comptel service orchestration platform, which offered a consolidated, simplified and automated operational back-end. After the revamp, Mobily was able to reduce operational and support costs and ensure faster time-to-market. Execution timelines for new product launches were reduced from two days to 30 minutes, and fulfilment order processing shrank from 15 minutes to 10 seconds.
The initiative unlocked $95 million in direct operational savings, but most crucially, it allowed Mobily to establish a more flexible foundation for service development. Today, Mobily is in a much better position to address the needs of Generation Cloud and profit from a dynamic digital buying experience.
Download this case study from Analysys Mason to learn how Mobily re-engineered its service architecture with Comptel OSS Solutions.
Posted: April 7th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: Comptel, customer experience | No Comments »
Enterprise customers desire an easy way to purchase and even re-sell digital services, but operators are missing out on this opportunity because they don’t offer an intuitive and engaging digital buying experience, according to a recent report.
ICT Intuition and Coleman Parkes Research released the results of its “Enterprise Multi-Client Study,” which surveyed more than 1,000 global business leaders across a variety of industries to better understand what enterprises want from connected digital services offerings – as both users and potential resellers. These offerings include, among many others, security and IT infrastructure management applications, business insight or data analytics programs and sales management tools.
The survey – findings from which were also published in our book, Operation Nexterday – revealed several insights into the steps operators need to take to monetise the digital services opportunity. As ICT Intuition president and founder Nancee Ruzicka explained, “operators are not taking advantage of a potentially lucrative market in which businesses are eager for connected digital services.”
According to the survey, 81 percent of respondents are currently using connected digital services to improve productivity, generate revenue or reduce business costs. Of the 19 percent who are not, all said they are considering these services.
On top of that, 71 percent would even like to bundle such connectivity into the products they sell, and among that group, 95 percent said they would want to partner with a digital or communications service provider to achieve this.
The report also explored the types of digital services businesses would pursue and their buying criteria. Businesses today largely prefer to purchase cloud and managed services that require minimal upfront development and maintenance, said the report, because they themselves lack the technology expertise and resources to build up their internal IT capabilities.
Turnkey connected digital services are, therefore, the preferred choice among many business buyers, especially if operators are able to help with implementation and development. Additionally, enterprises don’t necessarily need digital services that integrate with legacy systems, as they are happy to replace existing IT applications with faster, better technology, according to the survey.
How Operators Can Improve
Ultimately, the chief revelation was that enterprises are much more comfortable with digital services than previously expected. In fact, as Ruzicka writes, businesses today desire the same advantages and experiences that digital services offer consumers – if only operators would make it easy for them to partake.
“Businesses don’t have the time or resources to build business functionality themselves, and even for unique, industry-specific applications, only 2 percent are not considering as a Service (XaaS) options,” Ruzicka wrote in the book. “This is a seller’s market, so why aren’t digital and communications service providers selling?”
One big difficulty is that many operators currently lack a simple digital platform through which business customers can quickly search for and purchase digital services – something similar to the mobile app store experience consumers already enjoy.
That’s an experience operators will need to develop, something that can be achieved through next-generation operations and business support system (OSS / BSS) solutions. The insights drawn from such a platform can also inform future value-add services and revenue opportunities, thus fuelling future growth.
Ultimately, enterprises are ready to start talking about digital services, if only their operators could get on board. Savvy digital and communications service providers that embrace forward-thinking technologies stand to benefit in a big way.
Get a copy of Operation Nexterday for additional survey findings, insights and analysis.
Posted: February 9th, 2015 | Author: Steve Hateley | Filed under: Industry Insights | Tags: Analysys Mason, CloudSense, customer experience, order fallout, order orchestration, salesforce | No Comments »
With enterprise customers contributing a considerable portion of revenue to CSPs – even up to a third of total revenue for some Tier 1s – telcos’ focus on the business services segment is greater than ever before. As CSPs look to the B2B arena for new revenue growth, creating and maintaining a positive customer experience is becoming a key driver for their success.
In a recent whitepaper, analyst firm Analysys Mason explored one of the most common barriers to achieving an optimal customer experience: order fallouts.
Specifically, the firm notes that the impact of order fallouts most often comes to bear on customer service. It especially affects the “Join” and “Onboarding” touch points, when orders are captured, processed and provisioned, and services are set up and paid for. Resulting prolonged service delivery can frustrate many customers, even leading them to cancel orders completely, despite all efforts by the operator to resolve the issue.
Plus, it’s not just diminished customer service (and, consequently, a diminished overall experience) that is at stake. Order fallouts can hurt CSPs in other ways too, for example, by increasing their operational costs and creating longer lead-to-cash cycle times.
Analysys Mason outlined some of the top factors contributing to order fallout propensity, one of which is the complexity and newness of a service. For service offerings that have existed for many years (like POTS), CSPs have established a good understanding of how to accurately capture orders, validate them, and design and deliver them at minimal costs. But as newer services like Ethernet, IP VPN, unified communications and VLAN increase in complexity, the volume of failed orders steadily increases in kind. Now, imagine the service complexity and ensuing order fallouts that CSPs will see as they transition to virtualised environments like SDN and NFV!
The top reason for order fallouts, Analysys Mason determined, is poor order quality. Order entry systems typically rely on standard templates without consideration for things like specific configuration requests, or up-to-date information on the availability of network and IT resources. As a result, a gap emerges between what the system thinks can be delivered, and what can realistically be delivered.
Exacerbating the issue, this kind of validation technique is often applied later in the order orchestration process, causing duplicated efforts and even further delays, and ultimately damaging the customer experience – something CSPs cannot afford.
Clearly, there is a strong need for CSPs to deploy more robust order validation techniques, especially during the earlier stages of the order capture process, to reduce order fallout potential.
Joining forces with cloud-based solution providers Salesforce and CloudSense, Comptel is fulfilling this by offering a service order validation solution, which improves order quality and reduces order fallouts with real-time, pre-order service design feasibility and validation via the cloud. Bringing enhancements like this into order management systems will be essential as network services continue to evolve towards virtualisation, and accurate and efficient service order orchestration becomes a primary competitive differentiator.
Want to learn more about order fallouts? Download the Analysys Mason whitepaper, “Reducing order fallouts: Key to success with business services.”