Posted: February 22nd, 2017 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: customer engagement, Digital Customer Journey, Digital Service Journey, digital service lifecycle management, Nexterday, Operation Nexterday | No Comments »
If you’re in telco, you’ve heard a lot about transformation, enough that you’re probably even sick of the word. We feel the same way, so we want to help move our industry move past the point where we talk about change and toward the point of actually creating change. Our message is simple: stop overthinking and start doing.
Our latest book, Nexterday: Volume III¸ brings this message to life. Building off our first two books – Operation Nexterday and Nexterday: Volume II – this edition introduces new thoughts, ideas, and success stories from contributors both within and outside the world of telco. The objective is to give you practical next steps to evolve and grow your business in this rapidly changing digital landscape.
We’ll be publishing all of the articles from Nexterday: Volume III on an ongoing basis at Nexterday.org, our online magazine and reader community. Visitors to our booth (Hall 5 at Stand 5G40) at Mobile World Congress 2017 can receive a hard copy – but these are limited, so make sure to stop by early to get your copy!
Here’s what you can expect from Nexterday: Volume III.
What’s your journey?
When you step back and consider digital transformation from a 30,000-foot view, you can see that operators really have two potential paths to take: the customer journey and the service journey.
The Digital Customer Journey
Telcos want to deliver a better customer experience (on average, operators have a net promoter score of 6, compared to 70 for over-the-top (OTT) service providers), and an omnichannel customer experience. So, the digital customer journey is all about the strategies, technologies and business models they take to improve the customer experience, favouring individualised engagement, marketing and sales approaches for B2B and B2C customers. This journey is all about saying “No” to bad customer engagement.
The Digital Service Lifecycle Journey
Operators today need to create, deliver and support complex “living” digital services, but existing networks are too over-built, locked-in and inflexible to support modern service creation. This journey is about the steps operators can take to change their network reality, and it involves concepts and models like virtualisation and end-to-end hybrid service delivery to achieve network flexibility and agility. This journey is all about saying “No” to the monolithic franken-systems of the past.
Most frequently, we have seen the most forward-thinking service providers embark on one of these journeys, or both at the same time.
What’s in Nexterday: Volume III
Nexterday: Volume III tells you everything you need to know to get started, or to take the next step if you’re already following either path. We brought in some of the brightest minds from within and outside telco to share their expertise and insights, including:
- Mike Walsh – a business expert who shares the simplest, most practical path to business transformation
- Jon Wolske – the customer service expert from Zappos Insights who explains how you can be, first and foremost, a customer service company (that just happens to sell digital services)
- David Meerman Scott – the sales and marketing guru who describes how real-time marketing powers a more efficient, results-driving marketing engine
- Stefan Moritz – an expert on the customer experience, who explains how the most successful customer-focused companies did it by backing up their brand story with actual action
- Stewart Rogers – the VentureBeat Insights researcher provides new data showing the biggest marketing opportunity companies are missing out on today
- Dean Ramsay – the Analysys Mason analyst writes about the important role of inventory management in network transformation
- Rich Karpinski – the 451 Research analyst breaks down the top US telcos and describes how each one is attempting to disrupt this mature market
- Fredrik Jungermann – the tefficient analyst profiles the big return of unlimited data to operator service plans, and explains how top operators around the world incorporate this benefit
- Stan Hubbard – The MEF Group director describes the two network qualities needed to offer better customer engagement and service delivery
- Mustafa Oyumi – The Salesforce exec talks about the customer engagement model operators need in a modern service environment
- Luca Decarli – the customer engagement expert describes how Saudi Telecom Company reorganized its business to deliver a higher quality of service
- Antonio Elizondo – the Telefónica exec profiles OpenSource MANO and its key role in the development of an NFV ecosystem
- Bengt Nordström – the Northstream charts the growth and future prospects of 5G connectivity
- David Ho – From Kiina Investment, David provides a fascinating look at the digital technologies that are taking shape in China
- Markku Hollström – Elisa’s IoT expert describes the ambitious IoT project that won international praise and provides an example for other telcos to follow
- Velipekka Kuoppala – the Soracom VP writes about the model telcos and businesses need to secure the IoT
We also have insights from many Comptel contributors discussing everything from IoT, rating and mediation, NFV innovation, customer engagement, plus new research into consumer desires for personalised services.
Nexterday: Volume III is a comprehensive look at the state of our industry today, but, most importantly, it provides a practical guide for you to take the next step in your digital journey. Remember, it’s time to stop overthinking and start doing. Get our book to find out how.
Meet with Comptel at Mobile World Congress to get a copy of Nexterday: Volume III. Visit our booth in Hall 5 at Stand 5G40 or email email@example.com.
Posted: December 22nd, 2016 | Author: Ari Vänttinen | Filed under: Industry Insights | Tags: 5G, digital service lifecycle management, Nexterday, Nexterday North, OSS, sponsored data | Comments Off on The Most Compelling Conversations on the Comptel Blog in 2016
In 2016, Comptel focused on extending our Nexterday message and encouraging operators to stop over-thinking and start doing what they need to do to transform their businesses. The energy and excitement we felt at Nexterday North 2016, our second annual anti-seminar, told us that many operators are doing just that, turning the big ideas they hear around the industry into game-changing results.
Here on the Comptel blog, we always want to give room for those big ideas to take shape. Let’s take a look back on some of the top pieces – and ideas – we wrote in the past year.
Enabling the Personalised Customer Journey
All operators are on a journey to better serve their customers. The activities they take in this area can be put into two categories – customer transformation and network transformation. In this piece, we explained exactly what the personalised customer journey is all about, and offered a model for how operators can win the hearts and minds of their customers.
Forget the iPhone. The Next Great UI Design Change is in OSS
The new iPhone UI looks a lot like the old iPhone UI, which tells you how iterative many of Apple’s latest updates have become. In this blog, we proposed that it’s time the OSS embraced a design overhaul, and explained exactly how the OSS of the future should look to offer the same ease of use you might expect from an iOS product.
Comptel Partnerships to Introduce Fresh Digital Service Approaches
2016 was also a busy year for Comptel and our partners. At TM Forum Live! in Nice, we were involved in three separate industry catalysts, each led by a Comptel partner. There was Telefonica’s Open Source MANO project, Orange’s sponsored data initiative, and IBM’s cloud-based networking architecture. These cross-industry initiatives are so important to Comptel because they keep us on the forefront of innovation. We want to lend our expertise in a way that benefits the entire industry, and we’re proud to stand alongside these partners in that effort.
Reimagining OSS to Enable Dynamic Digital Service Delivery
Our digital service lifecycle management (DSLM) model was a major theme for us in 2016, and in the Spring we put it to the test as part of the IBM Cloud Based Initiative. In this post, we explain exactly why and how digital service delivery needs to change to serve a new breed of digital customer.
Spectrum is the First Step. How Will Operators Next Invest in 5G?
Innovation abounds in connectivity, and 5G represents one of many emerging frontiers for investment and development. In the U.S., regulators opened up spectrum for telco experimentation, and in this post we covered the challenges that lay ahead for telcos who dipped their toes in this industry.
Sponsored Data is a Path to Revenue for Savvy Mobile Operators
Pokémon GO was a huge mobile gaming craze in the summer of 2016, and T-Mobile jumped on the buzzworthy topic by offering players one year’s worth of free mobile data exclusively to play the game. It was another example of a savvy sponsored data play that shows other operators how they creatively leverage data access to win over digital customers.
In 2016 we also launched Nexterday.org, our online magazine and reader community. You can read much more of our writing on digital transformation, customer experience and network innovation there.
Posted: November 4th, 2016 | Author: Malla Poikela | Filed under: Events | Tags: digital service lifecycle management, digital transformation, IBM BusinessConnect | Comments Off on IBM BusinessConnect Helsinki 2016: Partnerships Make Innovation Possible
“Welcome to the Cognitive Era,” IBM proclaimed recently at Messukeskus Expo and Convention Centre in Helsinki, hailing an opportunity to outthink challenges, competitors and the limits of what is possible.
IBM says the cognitive era is one in which companies compete with each other by using algorithms, which are to a great deal responsible for how those companies develop, advance and succeed. Cognitive computing capabilities are emerging that resemble human learning and thinking processes: Discovery, Decision and Engagement. It’s taking data analysis as we know it to an entirely new level.
As we heard in many of the presentations at IBM BusinessConnect Helsinki 2016, digitalisation is a data-driven enabler for re-inventing and re-imagining the customer experience. That new experience can then be implemented through fresh business models and ecosystem-based collaboration. Partnerships are everything, because partners make innovation easier to achieve.
IBM BusinessConnect 2016 brought together a big crowd of about 1,500 enthusiastic professionals looking to get inspired and excited about the partnership opportunities offered by digitalisation and the Internet of Things (IoT). The program was fully packed with interesting presentations from IBM, KONE, Finnair, cyborg Neil Harbisson, and Comptel’s hybrid cloud, just to mention few. Here’s a summary.
The IBM/Comptel Telco Story
IBM and Comptel have a long-standing partnership that stretches over 10 years. Comptel is both a partner and a customer of IBM software and services. Together, we are actively helping telco operators around the world transform their OSS/BSS environments. Our strategic partnership is in the area of Digital Service Lifecycle Management (DSLM) with the IBM Architecture for Cloud-Based Networking, devising a new model for service orchestration and delivery of SDN/NFV.
Internally, Comptel deploys IBM cloud software assets in a hybrid environment for R&D, testing, training and more, both on-premises in Comptel’s own data centre and off-premises in the cloud. This hybrid workstyle offers us flexibility and agility, creating a better customer experience, whether we are using services on- or off-premises in single or multi-tenant mode.
IBM, like Comptel, believes in this hybrid cloud model. A presentation from IBM explained the global movement toward cloud, but stressed that cloud should not be viewed simply as a blanket destination: “Not every service needs to move to the cloud,” said the presenters. The key consideration for telcos is to figure out which services are better to run in a cloud environment, and then achieve seamless end-to-end orchestration across the hybrid network environment. Ultimately what matters most is being able to deliver a compelling customer and user experience irrespective of where the service resides.
Cognitive Computing in Healthcare
IBM and Tekes discussed their partnership, which resulted in the creation of the Watson Health Center of Excellence in Finland. Their aim is to improve the health of citizens, further local innovation and strengthen the Finnish healthcare business ecosystem. The partnership invites health companies to build an ecosystem on top of IBM’s Watson platform to create “the world’s most advanced data-led IoT hospitals.” Healthcare touches us all, and there’s a big need and sense of urgency around creating new innovative and disruptive health services. The ultimate vision is to establish a hospital-free model where the hospital is a base for service and care at home.
Moving People at an Urban Scale
KONE, a Finland based company serving more than 400,000 customers worldwide, moves more than 1 billion people every day with more than 1 million elevators and escalators. They anticipate the urbanisation trend to accelerate business, as more than 200,000 people are moving into cities every day, driving the need for sustainability and smart urban living. By embracing open innovation, KONE benefits from fresh ideas from outside their own company. Through IBM Watson, KONE has made a massive volume of escalator and elevator data available to third-party startup companies to innovate. This ecosystem and collaborative approach to innovation will be essential for KONE to take its business to the next level.
San Fran to Finland, Nonstop
The airline industry is also undergoing a digital transformation. Digitalisation is changing how airline employees work, how operations are run and how customers are served. Finnair is at the leading edge. Through an innovative strategic collaboration with Slush, Finnair has arranged exclusive direct flights to Europe’s leading startup event for attendees traveling from San Francisco. The San Francisco-to-Helsinki flight path will part of Finnair’s ongoing flight options starting in June 2017. It’s one example of how Finnair is working with leading startups to create better customer experiences and possibilities.
A Union Between Biology and Technology
Could you imagine hearing colours?
The most exciting and memorable speech at IBM BusinessConnect was given by cyborg Neil Harbisson. He was born with an extreme form of colour-blindness that meant he could only see grayscale. But, with the help of an internet-connected head implant that converts light into sound, Harbisson is now able to “hear” colours. Harbisson had his head antenna permanently installed in his skull in 2004, and his merging of biology and technology represents the ultimate in collaboration.
“Not many people go for a walk in the supermarket for fun, but I do,” he said. “I have an electronic eye that converts light into sound to enable me to ‘hear’ colour. So, the cleaning product aisle is very exciting. The rows of rainbow-coloured bottles sound like a symphony to me.”
He views the internet as an extension of his body and says he is able sense the inaudible reality around us, even hearing a sunset. Harbisson takes his role as a cyborg seriously, founding the Cyborg Project in 2010 to protect his rights under government classification. This is truly uncharted terrain, and we’ve only seen a glimpse of the possibilities of digital and connected technologies.
Comptel’s Nexterday North 2016 will feature many more inspiring stories of unique partnerships and collaboration. Register for Nexterday North to hear from some of the world’s leading thinkers in innovation, academics, technology and business, including Mike Walsh, Dietmar Dahmen, Chris Messina, David Meerman Scott and more.
Posted: May 16th, 2016 | Author: Steve Hateley | Filed under: Compelling Cases | Tags: digital service lifecycle management, NFV, OSS/BSS, service orchestration | Comments Off on How Digital Service Lifecycle Management Delivers Speed, Configurability and Accuracy
Comptel participated in several partner showcases during last week’s TM Forum Live! 2016 in Nice, France, with one in particular reimagining the model of digital service delivery for the modern B2B and B2C customer.
As Comptel CTO Simon Osborne explained, Comptel partnered with IBM and Juniper Networks in an IBM Cloud-Based Networking architecture. The project introduces new strategies for leveraging software-defined networks (SDN) and network functions virtualisation. As a result, operators can efficiently automate and reconfigure parts of their network to enable automated, self-service digital service delivery. As part of the partnership, we’re contributing our Digital Service Lifecycle Management (DSLM) model, technology and expertise.
Digital Service Lifecycle Management (DSLM) architecture
In an earlier blog, I explained why this needs to happen. B2B and B2C customers today want personalisation, convenience and instant gratification in the purchasing process. Operators need to evolve their infrastructure to deliver better customer experiences to stay competitive, and network virtualisation gives operators the agility and flexibility they need to do so.
The key to introducing new capabilities gradually – since complete network overhauls aren’t practical for most operators – is to introduce “islands” of NFV capabilities into the network. On top of that, fresh approaches to managing the interconnection between physical and virtual resources will ensure operators can achieve this agility quickly, and at minimal cost.
In this post, I’ll explain just how you do that.
What is Digital Service Lifecycle Management
Comptel first introduced DSLM in our white paper – Digital Service Lifecycle Management: How CSPs Can Play a Successful Role in the Digital Economy. As Heavy Reading analyst Caroline Chappell wrote, operators today face competition from cloud-born companies like Google and Amazon, which have the infrastructure flexibility to spin up attractive new digital services much faster than the average operator.
Portraying the future role of operators as aggregators of digital services (from which the average consumer and business could buy whatever services they need to fill out their “personal digital ecosystems”), Chappell said network evolution is required to enable “on-demand personalised service creation.”
Digital Service Lifecycle Management (DSLM) layers
DSLM is how you evolve the network. It’s the middle portion of a three-tiered system that decides how virtual and physical network resources are managed to support service requests from front office systems.
How the Three-Tiered DSLM Model Works
This NFV-driven model requires three layers: one for resource management, one for digital service lifecycle management and one for business management.
The customer only ever sees the business management layer, which sits at the top and comprises the shopping environment, order configuration and payment tools. Customers configure and purchase services available through a digital catalogue, and automated ordering and billing capabilities ensure customer requests are quickly passed on for configuration and fulfillment.
The middle digital service lifecycle layer manages service composition through the service orchestration tool and the digital service catalogue. At this level, each new customer order is automatically checked for feasibility and availability, based on digital service definitions, service level agreements and inventory. That improves order quality and eliminates false service availability promises, which cuts down on customer dissatisfaction and the risk of order fallouts.
The resource management layer sits at the bottom and includes the infrastructure management tools and controllers that support physical and virtual network functions. When a customer inquiry for a new digital service arrives, this layer determines how best to deploy resources to fulfil that request.
With this NFV-driven model, operators can offer B2C and B2B customers alike a fast, accurate and automated, self-service buying experience. The digital catalogue can be scaled to include any new service, from your standard consumer or business IT and communications services, to network functionality, to IoT connectivity, to third-party SaaS solutions. That means operators can add to their capabilities as the digital economy grows and consumer demand evolves.
Where DSLM Fits in to IBM’s Cloud-Based Network
We brought our DSLM model to the IBM partnership, and it’s supported by FLOWONE, our service orchestration solution. Sitting in the middle between IBM’s Omni-channel Customer Engagement, and on top of a range of resource services and infrastructure tools that include Juniper’s NFV orchestration and infrastructure management solutions, it brings our vision for NFV-based fulfillment to reality.
The IBM Cloud-based Networking architecture was introduced recently at TM Forum’s Live! event but you can read more in the IBM Blog by Steven Teitzel, Telco Global Solution Exec – Network Transformation, IBM.
We invite you to visit Comptel at the Light Reading Big Communications Event in Austin 24-25th May to learn more about the Comptel model for dynamic digital service lifecycle management. Email ComptelMarketing@Comptel.com to schedule a meeting. Alternatively follow our updates and activity on Twitter (@shateley & @Comptelcorp) or via our LinkedIn feed.
You can also read more about the initiative from Comptel’s Simon Osborne, or catch up on our view of digital service lifecycle management through Nexterday.org, our online magazine and reader community.
Posted: April 25th, 2016 | Author: Special Contributor | Filed under: Events | Tags: digital service lifecycle management, NFV, OSS, service orchestration, TM Forum Live! | Comments Off on Reimagining OSS to Enable Dynamic Digital Service Delivery
By Simon Osborne, CTO Service Orchestration, Comptel
In the world of telco, emerging back office technologies – especially network functions virtualisation (NFV) – appeal to operators not just because of the promised evolution of infrastructure management, but also because of the potential difference these technologies can make to the bottom line.
It all starts and ends with digital services. We’re living in an app-driven world, where consumers build personalised ecosystems of apps and over-the-top (OTT) content. These customers are on the search for apps and services that solve specific problems or meet their unique needs, from personal health to entertainment and everything in between.
Businesses are the same way. Not only do companies want access to a wider range of digital capabilities – video and Web conferencing, cloud-based email and productivity software, connectivity and security services – but they also now expect a B2B buying experience comparable to the speed and personalisation they receive as B2C digital buyers.
How can operators deliver personalised, engaging service experiences to B2B and B2C customers? Through a conversational and automated service orchestration and fulfillment framework.
Comptel is partnering with IBM and Juniper Networks to develop just such an architecture. As a participant in IBM’s Cloud Based Networking (CBN) initiative, our aim is to leverage SDN and NFV technologies in the creation of an agile, self-service model for service configuration, validation and completion. We’ll share our new revision for OSS and dynamic digital service delivery with attendees and booth visitors at TM Forum Live! in Nice, France from 9-12 May.
Extending the Potential of NFV and SDN
Technologies in isolation don’t really change much about the state of play. The same is true for NFV. There’s nothing inherently disruptive about having a virtual version of a network function. Adding a “v” in front of OSS won’t mean you’ve revolutionised your business. It’s really about how you’ve applied that new technology to meet customer demands.
The real value of NFV is that gives operators the agility and flexibility to consider new ways to serve enterprise and individual customers. With a highly scalable, agile and flexible network, an operator can dream up and launch the innovative problem-solving services their customers want. In turn, the self-created apps and service ecosystem can drive new operator revenue streams.
The Model for Dynamic Self-Service Delivery
To bring this vision to reality, IBM is adopting Comptel’s Digital Service Lifecycle Management (DSLM) proposition. This NFV-driven model works across three layers: one for network orchestration, virtual function, IT and physical network management; a middle orchestration layer to manage end-to-end hybrid service orchestration and the digital service lifecycle; and a top layer for front-office customer engagement and business management.
Comptel’s FLOWONE V service orchestration solution will fulfil the central DSLM layer, while IBM and Juniper will provide the network domain and IT service orchestration, dynamic operations, customer engagement, DevOps and security applications and services. Through integration with a digital service catalogue, this three-tiered system is able to support fast and easy self-service product ordering and configuration at the customer level. The model accounts for automated validation to ensure service availability and feasibility, and includes intelligent resource management to ensure the system can scale for service demand.
In future blogs, we’ll dive into the market potential for this type of model and the technical aspects that make it possible. But for now, it’s clear to see the revenue possibilities for operators. With a smart, automated and self-service digital sales cycle, you empower customers to build their own personal ecosystem of digital services and apps. Agile NFV and SDN technologies let you deliver these capabilities at an attractive cost. Ultimately, this model presents an innovative way for operators to expand their service capabilities and unlock new revenue in the era of rising digital expectations.
Visit Comptel and IBM at TM Forum Live! to learn more about the IBM Cloud Based Networking initiative and our model for dynamic digital service delivery. Email ComptelMarketing@Comptel.com to schedule a meeting. You can also read more about digital service lifecycle management at Nexterday.org, our online magazine and reader community.