Management World 2012: Do What You Do Best

Posted: May 23rd, 2012 | Author: | Filed under: Events | Tags: , , , , , , , | Comments Off on Management World 2012: Do What You Do Best

Hello from Ireland, or as they say in Gaelic, Dia dhuit! Comptel is having a fantastic start to this year’s Management World 2012 – where the sun is shining and the Guinness is never in short supply. This year’s theme is “Rethinking Communications – Enabling Connected Life”, and the key undertones so far seem to be innovation, the customer experience and revenue monetisation.

The keynote speakers on day one of the conference touched on some interesting points to this end. In particular, TM Forum chairman Keith Willets began with the humbling statistic that there are now six billion people connected on the planet, who are cumulatively driving the speed-up of change – a “digital tornado,” he called it.

As this digital revolution occurs, so too comes fundamental changes to mobile architecture, and the big question is – can communications service providers (CSPs) adapt quickly enough and deliver the innovation levels that will be required to survive and prosper? Keith also talked about CSPs needing to continue to break down product silos with IP services and find ways to work with over-the-top (OTT) providers, as well as described this new digital economy as SAASification – with new exciting opportunities emerging for simplified service offerings in various verticals including healthcare, energy and M2M.

So how do you rise to the top of the digital world? Keith assured the audience – do what you do best, and forget the rest. Innovation will be huge, so instead of punishing failure, encourage risk-taking. Look to collaborate and partner with other telecoms software and CSPs to enable and maintain innovation.

And, analytics’ use for personalising products and tailoring services for customers will play a big part at the end. Ultimately, success will come from customer centricity and, in particular, real-time, individualised engagement – after all, Keith asserted, it’s now the customer that holds all of the power!

We’re looking forward to the rest of Management World 2012, and if you’re interested in speaking with us, then swing by the Comptel booth, #64!