By Sofia Nylund, Marketing and Communications Coordinator, TweetAtlas
The post-digital era is here and the Nexterday of business looks unruly, but at the same time extremely inspiring, challenging and prosperous. When new playbooks are rewritten you don’t want to be on the sidelines. It is time to think ahead, again and beyond.
These are the words Compteluses to describe its event Nexterday North, taking place in Helsinki on November 9th-10th. Together with a broad range of ecosystem partners such as Tech Mahindra, IBM, CloudSense, Hitachi and TATA Consultancy Services, Comptel is presenting six conceptually innovative industry blueprints in order to guide operators’ digital business and IT transformations.
The Nexterday blueprint “Hyper-Personalised Customer Engagement” focuses on how to drive new revenues through automated intelligent actions. It explores how companies can achieve smart real-time decisions for upselling services by targeting the right customers through the right channels with the right content, including analytics and sharp decision-making technologies.
So, in what sense will business playbooks be rewritten? When speaking of the fields of marketing and communications, technology and digital advancements have really changed the whole landscape. The need to serve increasingly tech-savvy consumers is driving dramatic change in demand for new capabilities like, for example, analytics. This requires operators to rethink their activities and processes in the digital market.
Social media is no longer a new thing, we are all a part of it to some extent. However, social media is evolving all the time, and its usage and applications are continuously developing and expanding. This is creating an abundance of opportunities. For professionals within marketing and communications social media, can be a real goldmine. At the same time, social media can also cause a lot of challenges and headache.
Brands as well as operators all over the world struggle with incorrect data, incompetent tools and lack of resources to measure and understand the impact of their ever-growing investments in social. Measuring the ROI of social has become the number one challenge in digital marketing according to many studies.
The underlying reason is actually quite simple; data has become more complicated (think: pictures and videos) and old text-mining based tools have become outdated. Today, over 90 percent of Facebook posts contain either a picture or a video clip, on Twitter the same number is over 50 percent and on Instagram, naturally, 100 percent.
Another big challenge with social media usually has to do with targeting the right customers, knowing how to address them in an appropriate way and understanding their rapidly evolving needs. How can you really understand your customers, their behavior and desires, and how can you effectively and proactively address them? In many ways, the customer now owns the brand. Therefore, some businesses may find it intimidating that they are not able to control what people are discussing about them and their brand.
In order to get relevant and accurate social insight you need advanced analytics that have adapted to the rapidly changed market and evolution of content in social conversations. Just because of the sheer volumes of these conversations, it’s impossible for any social media team alone to review and interpret all the content online about a brand, yet computers aren’t smart enough to understand sarcasm, irony, pictures, videos and multiple languages. The complexity of data has become a real issue. In today’s fast changing world, it has also become more and more vital for management to be aware, in real time, the tone people use when discussing your brand and products.
High quality analytics will eliminate the three biggest analytics problems on the market. First of all, irrelevant data, so called “noise”, is removed from conversations (according to research, on the average 60-80 percent of all data is noise). Secondly, analytics is able to interpret complicated data like pictures, videos and text containing sarcasm, irony and other types of tone. Lastly, in order to get a comprehensive brand insight, true multi-language support must be provided, as many businesses today are global even at launch.
By conducting high-quality social media analytics, one is able to receive valuable insight that helps fuel business-critical decision-making and market understanding. It’s now possible to learn in real-time how to better serve your market, while adjusting your business on an operative level to achieve your strategic business goals.
Completely holistic social insight can only be provided through combining the best capabilities of computers and human beings. Computers are excellent in processing large volumes of data rapidly, whereas human beings excel in interpreting complicated data accurately. When smartly joined together, they offer an unbeatable value proposition to any brand or operator who’s keen to win the game in the long run.
Learn more about the next generation of social media analytics at TweetAtlas.
We don’t need to tell you that young people today are constantly surrounded by digital technology around the clock.
The big question is how to transform youngsters from consumers to creators, and give them the feeling that they can actually build things with the help of technology.
Mehackit is a non-profit organisation that brings creative technology and robotics to high schools in Finland. The Mehackit high school program will start in eight different cities and 25 different high schools and run from 2015-2016.
This November, attendees at Nexterday North and Slush have an opportunity to support both Mehackit and creative technology education in Finnish schools.
Nexterday North is the antiseminar for digital and communications providers to be held in Helsinki from 9-10 November. The massive startup conference Slush starts two days later and runs from 11-12 November.
By cycling at the event with the one-of-a-kind high-tech Italian Ciclotte exercise bike, you can help raise 5000 euros to build amazing technology education programs for high schoolers in Finland.
The Mehackit high school program format introduces creative technology to teenagers through fun and imaginative projects. The high school students gain hands-on technology skills in programming and robotics.
The dream of Mehackit is to support every young adult in the Nordics to get creative, confident and curious about technology. Mehackit’s activities – school courses, workshops and community programs – all contribute toward discovering the joys of creative technology.
The driving force behind Mehackit is to encourage young people to make their ideas happen – to create new products, services or games – using technology as a tool.
“Everyday technology is within everyone’s reach, but the development, customization and creative use of technology is limited to specialists. Mehackit wants to break these walls and show how valuable technology is. It can be used by anyone as a channel of self-expression”, says Mehackit founder Pia Henrietta Kekäläinen.
“We’re excited to have the Ciclotte exercise bike at Nexterday North and show our support and appreciation for technology education in Finland and beyond,” says Ari Vänttinen, CMO at Comptel. “At Comptel we are big believers in the power of learning technology at a young age, so this program really speaks directly to our core values.”
Join Comptel and Mehackit at Nexterday North and Slush and be part of the creative technology revolution!
This November, I will join some of the world’s best and brightest minds in Helsinki for Comptel’s Nexterday North. Taking place 9-10 November – two days before the massive startup conference Slush – Nexterday North will be a non-traditional venue where enterprises, digital and communications service providers and everyone in between can learn, grow and be inspired. You can register for the show at this link.
The event will motivate operators, in particular, to start thinking differently about their organisation and the world around them. As we discuss in the Digitalist Network, digitalisation is having an incredible impact on businesses and everyday people alike. That creates a huge opportunity for to appeal and cater to their customers and peer networks.
Nexterday North’s speakers will show you exactly how to take action, and as moderator of the event, I’m thrilled to have a first-row seat. Here are a few keynote speakers who I am personally excited to hear from at Nexterday North.
As a renowned futurist, Patrick is one of the business world’s leading thinkers. He is able to paint a picture of how global change calls for disruptive new business strategies, as described in his latest book, The Future of Almost Everything. He also happens to be an engaging keynote speaker, and the crowd at Nexterday North can expect to hear a radical vision for the future of business and technology.
Mårten is a truly disruptive voice in the world of business. He encourages corporations to step outside their comfort zones and re-imagine how they manage and motivate teams. His track record speaks for itself: as the former CEO of MySQL and Eucalyptus and now a senior vice president for HP’s Cloud division, Mårten continues to demonstrate how global enterprises can succeed with a top-down, digitally enabled, culture-driven management style.
Linda’s story is inspiring. As the founder of Rail Girls, she developed global volunteer workshops that taught the foundations of computer programming to more than 10,000 women in more than 160 cities. She also wrote Hello Ruby, a remarkable children’s book that makes learning technology, computing and coding fun and exciting for kids. Linda has a creative mind and an artist’s flair, and she’s setting the course for the present and future of programming. You can’t miss her keynote!
Gary Vee is everywhere – he runs VaynerMedia (one of the world’s top 10 social media agencies according to AdAge) and Vayner/RSE, a top technology investment firm. He also writes books, hosts the #AskGaryVee web series and launched online retailer Wine Library. To put it simply, he is an absolute maven when it comes to marketing and running successful online businesses. Gary will appear by video presentation, I’m thrilled he will be able to share his expertise.
If you want to know how your businesses can thrive in a radically changing corporate world, you need to hear from Kjell. He has been one of the world’s leading voices on the global economy, publishing several books that describe what it takes to succeed in today’s challenging business environment. His speeches have been called thought-provoking, entertaining and inspiring, and he is sure to offer Nexterday North attendees a roadmap for business transformation.
Nexterday North will be unlike any other conference you go to this year. I invite you to join me and the rest of the event’s speakers for what will be an exciting week in Finland. Register for Nexterday North here.
By Mikko Kiiski, Vice President, Product Management, Service Orchestration, Comptel
Consumers today can buy what they want in a matter of minutes. Empowered by a self-service research and purchase process, the buyer sets the terms of product or service delivery, and their order – whether physical or digital – will arrive, in most cases, with the consumer having tolerated minimal to no complexity.
That’s the business-to-consumer (B2C) digital buying experience, and customers expect to receive it each time they make a purchase on any device. Why, then, should expectations be any different in business-to-business (B2B) transactions?
After all, the same network technology that enables the digital buying experience for consumers also supports enterprise transactions. The only difference is the enterprise sales process, which is linear and requires a sales manager to field requests and quotes, verify feasibility, iterate on project design and eventually deliver.
It’s an especially bad process to keep using in light of the emerging digital buyer experience. The same IT buyer who might tolerate a slow and iterative purchasing process at work enjoys a much more enjoyable experience when shopping online or on mobile at home.
Our 2015 survey of telco C-level executives found that 78 percent are finding it harder to separate B2C and B2B customers by traditional standards, believing instead that they would be better served by taking a Business-to-Human (B2H) approach.
What is B2H? B2H knocks down the walls between consumer and business purchasing to create a shared service experience that is personalised, immediate, transparent and convenient.
It requires operators to undergo an enterprise sales transformation, connecting a responsive back office to a digital, user-friendly front office to reimagine how enterprise orders are orchestrated and fulfilled. While many operators are thinking about B2H, one Comptel customer achieved it to great success.
European Operator Embraces B2H
This operator’s journey started with a recognition that its existing IT infrastructure – particularly to support enterprise sales and service delivery – was too fragmented to deliver the Amazon-like buying experience its B2B customers want.
That fragmentation stemmed from years of mergers and acquisitions, the historical separation of technology stacks between different lines of business and the gradual accumulation of legacy hardware and applications. Rather than add on another separate fulfilment silo for its B2B customers, the operator instead chose to revamp its entire sales process, so it could be more agile and competitive.
The solution was to use a CloudSense front-end sales platform, integrated with Salesforce’s customer relationship management (CRM) system, on top of Comptel’s FLOWONE™ Fulfilment platform. This combination allowed the operator to give enterprise customers the same online buying experience as consumers.
An enterprise IT manager, for example, could search the digital and communications service provider’s catalogue, which might include IP-VPN, video conferencing or even hardware, then configure and order everything online. The FLOWONE™ Fulfilment platform supports all service orchestration functions at time of purchase, allowing the customer to self-verify the feasibility of their request (“Can I get fibre Internet service at this address?”), pre-plan delivery (setting installation times and locations), and even reserve physical or logical resources.
The entire service orchestration cycle is now visible to customers. Just as they know when a package from Amazon might arrive at their doorstep, they now know when they can expect their new video conferencing service to be installed.
Now, 90 percent of the operator’s enterprise ordering and service deliveries proceed through this fully automated approach, with absolutely no contact from sales or support staff. The other 10 percent of orders are reserved for projects that require a human touch – such as an office move – but even these projects can be automated in many aspects.
The transformation delivered immediate financial benefits. The IP-VPN service delivery process shrank from 43 to 14 days. Furthermore, the actual order and configuration process only takes a few hours, and most of those 14 days are spent managing subcontractors or physical equipment. It all adds up to 3 million euros in annual OPEX savings for this operator.
That’s the amazing potential of bringing a B2C service experience to the enterprise. To succeed in a new digital era, operators must recognise that customers of all shapes and sizes want the same things: simplicity, customisation, immediacy and convenience. It’s all about B2H in Nexterday.
By Mika Korpinen, Senior Vice President, MEA, Comptel Corporation
Saudi Arabia is becoming one of the world’s biggest technology markets, partly on the strength of a tech-savvy population of young professionals. To help sustain this growth, Comptel works alongside the largest digital and communications service provider in the Middle East and North Africa, STC, to educate and empower the next generation of IT talent in Saudi Arabia.
Our long-time customer reached out to Comptel for support launching its brand-new employee training initiative. The four-month “Young IT Talent” programme educates recent Saudi university graduates on telecommunications networks and Comptel technologies, while also providing the skills they need to succeed in future leadership positions within STC.
The development of young Saudis countrywide is an important national issue, and Saudi society greatly values any investments made in the education and betterment of youth. Our joint programme is particularly relevant given the kingdom’s emergence as an IT powerhouse.
The Comptel-STC partnership offers young Saudis the chance to develop business acumen, communication, presentation and writing skills, programming language aptitude, as well as an understanding of key technologies and software best practices. STC turned to Comptel because of our broad IT experience, comprehensive solution portfolio and innovative industry vision.
“Comptel was a natural partner to help us roll out the programme given our long-standing relationship and the important role Comptel technology plays within our business,” said Younes Al Suhaibani, director of IT integration applications at STC.
The program includes four modules over fourth months. Trainees receive on-the-job training in STC’s Riyadh offices, and then travel to Helsinki and Kuala Lumpur to spend a month in each city working within Comptel’s key research and development centres.
From these locales, the graduates are educated on the principles of Operation Nexterday, covering the new digital buying experience, the demands of Generation Cloud, the power of intelligent fast data and the possibilities of new digital service monetisation strategies and ground to cloud service orchestration. They also enjoyed international business mentoring and first-hand exposure to different cultural perspectives.
Ultimately, the program benefitted not only the young trainees, but also STC and Comptel. STC has gained access to new staff that possess an accelerated understanding of technology and communications. And by operating a first-class training program, STC is able to attract the best and brightest young talent from the community. All this helps STC meet present and future business goals to ensure long-term success.
For Comptel, the program supports long-term business goals in the emerging Saudi Arabian market. It also ensures that the next generation of Saudi IT talent is well-educated on the principles of Operation Nexterday and Comptel technologies.
“Our joint programme sets up both new employees and STC for success – this competency development initiative will help ensure software delivery and development best practices, reduce time-to-market, optimise costs and resource utilisation, as well as empower future leadership,” explained Teo-Tuomas Hirvonen, vice president of strategic accounts at Comptel.
Most importantly, the young professionals who passed through the program will understand the way globally leading software development works and gain a new global perspective on business, technology and culture. In an increasingly globalised world where innovation proceeds at a rapid pace, this experience will be invaluable to the future development of Saudi Arabia’s IT market.
In November, Comptel will launch the antiseminar that telcos have been waiting for. Nexterday North will bring together the brightest minds in telco to spur innovation and explore creative ways to reach Generation Cloud and transform their businesses for the better. Register for Nexterday North to reserve your exclusive spot.
This November will be an exciting and energising month for the worlds of tech and telecommunications. Two major events, Comptel’s inaugural Nexterday North and Slush 2015, will descend on Helsinki, with the city welcoming thousands of tech leaders, entrepreneurs and big thinkers from around the world. It promises to be a full week of fresh ideas, big announcements and new visions for the future.
Nexterday North: The Antiseminar You’ve Been Waiting For
Just two days before Slush, Comptel will bring together the brightest minds in the digital and communications industry from 9 to 10 November with Nexterday North, which aims to take a fresh, bold look at the challenges and opportunities for traditional operators and emerging players and digital ecosystems.
Nexterday North will focus on three areas: Think Ahead, where we examine other industries to identify the industry’s collective blindspot, Think Again, where we re-evaluate industry learnings to challenge the status quo, and Think Beyond, where we’ll draw on the startup environment at Slush to find ways to think bigger and better about telco.
The event will also include Geekland, an invite-only Comptel user group that will share cutting-edge live demos, industry blueprint showcases and more. If you want to see what the future holds for your digital and communications services business, you need to be at Nexterday North.
You can register for Nexterday North at this link, and keep in mind that registering for a Nexterday Front pass will also grant you a Slush Conference Pass.
Slush is the leading European technology and startup event, organized in Helsinki and taking place from 11 to 12 November 12. The next world-conquering companies come to Slush to meet with venture capitalists, launch new products and share their technology breakthroughs with the global tech community.
The Slush program features a number of industries, including healthcare, education, clean tech, future enterprises and e-commerce. Speakers include the founders and leaders of tech unicorns such as Skype, King, Klarna and Supercell. The result is a palpable environment, with startups hoping to attract venture capital, media attention and technology partners, whereas investors come to look for the next billion-dollar company.
For digital and communications services providers, Slush is a great venue to learn about the emerging technologies that will continue to influence the behaviour of our generation. Slush is also a unique platform to identify business opportunities and connect more closely with digitally savvy consumers and businesses.
“With Nexterday North and Slush back-to-back, digital and communications service providers have a unique and exciting chance to hear from some of the world’s most creative thinkers and futurists in the span of a few days,” said Ari Vänttinen, CMO, Comptel. “Those four days in Helsinki will shake up the industry as we know it, providing the blueprint for what’s to come in digital and communications technology.”
“The Nordic countries have definitively put their name on the map of new technologies. The area accounts for 26 percent of all European exits yet has only 4 percent of the population,” said Marianne Vikkula, President and COO, Slush. “With events like Nexterday North and Slush, we want to make sure that the same development continues in the area.”
Charting a Future for Telco and Tech
The run up to Slush and Nexterday North also includes a number of 48-hour hackathons, including Ultrahack in which the Comptel team is participating from 6-8 November. Hackathons present a great chance for developers to refine their software with expert coaching on-site or build new innovations from scratch in a matter of hours.
It all adds up to what will be an exciting week in Helsinki. Visiting digital and communications service providers will be on the ground floor, where big ideas, concepts and partnerships are developed. You’ll learn about the technologies that are changing the world, the strategies that could change your business and the trends that are defining Generation Cloud.
The Comptel team is looking forward to an incredible series of events. We hope to see you in Helsinki.
By Joakim Knutar, Vice President, North Asia Region, Comptel
The Comptel team was excited to share our vision for the future of telecommunications with the 40,000 attendees who turned up for this year’s Mobile World Congress Shanghai. This year’s event was abuzz with talk of innovations in mobile and digital technology.
Asian markets are rapidly adopting mobile and digital services, and there’s a chance to grow these markets further. Idea Cellular managing director Himanshu Kapania spoke of the opportunity to connect more of India’s 1 billion mobile voice users to the Internet. Only about a quarter of the country’s telecom subscribers have Internet access, but new initiatives to extend connectivity have contributed to 37-percent annual growth in the number of Indian Internet users.
China is experiencing a similar trend with 4G. Since December 2013, China Mobile has added 190 million 4G connections, according to its executive vice president, Li Huidi. As a result, 21 percent of the company’s mobile user base runs on 4G, and that population of subscribers delivers 3.8 times more average revenue per user (ARPU) than non-data users.
Overall, 46 percent of the nearly 4 billion Asia-Pacific consumers are mobile subscribers, of which 62 percent – about 1.3 billion individuals – are also mobile broadband subscribers.
As mobile and digital penetration continues to grow in these markets, operators in the region should not only innovate to win over customers but also do everything in their power to maximise even the smallest digital moment. As we’ve written about in our book, Operation Nexterday, operators will be able to drive more revenue by giving customers exactly the service they need at exactly the right moment and on the right platform.
Data is the key to finding and enhancing these digital moments, but only if it can offer immediate visibility, deliver context in-stream and enable instant action. That’s Intelligent Fast Data at work.
Certain operators in emerging markets are leveraging consumers’ data to drive revenue by overcoming cultural or regional obstacles that limit information access. Tadashi Onodera, chairman of KDDI, explained that his company has been able to address cultural privacy concerns through a direct billing approach. Because nearly all Japanese mobile customers are on a postpaid agreement that requires a national ID and credit card, they trust their operator with their data, according to Onodera. As a result, KDDI has access to data it can use to learn about customers, deliver unique services and add value.
We’ve seen direct carrier billing work successfully in places like Indonesia, where Indosat has been able to deliver a modern and convenient mobile purchasing experience to its customers, while simultaneously unlocking new monetisation opportunities. It’s a powerful example of how digital and communications services providers are thinking creatively to overcome obstacles, move past current ways of doing business and embrace Nexterday.
Having spent time with the heavy hitters in Shanghai, we’re more confident than ever that the future of mobile and digital services in APAC and beyond will depend on this type of creativity and focus.
In November, the antiseminar you’ve been waiting for hits Helsinki. Nexterday North will bring together the brightest minds in digital and communications services to think ahead to examine our collective blindspot, think again to challenge the status quo and think beyond to find new digital disruptions. Register now to reserve your exclusive spot.
By Daniel Tyrode, Strategic Product Manager, Comptel
Comptel has been closely following the development of both network function virtualisation (NFV) and software-defined networking (SDN) through multiple forums, events and initiatives. As my colleague Stephen Lacey wrote recently, we decided to lend our voice to NFV and SDN standardisation by joining the European Telecommunications Standards Institute’s (ETSI) NFV specialisation group in 2014.
At the same time, we explored an industry-led initiative to contribute to NFV and SDN’s future, with the idea of accelerating innovation. The Intel Network Builders (INB) program looked to be a perfect fit, and we are pleased to share that late last year, Comptel officially became an INB member organisation.
Why the INB?
INB serves as a cross-industry platform for collaboration between more than 100 communications service providers (CSPs), software vendors and hardware manufacturers within the NFV and SDN ecosystem. The INB’s goal is to leverage the collective experience of its member organisations, to identify ways to make NFV and SDN infrastructure easier to build and operate.
A key advantage for the INB is that its members are able to innovate and find solutions much more quickly than a typical standardisation body. The INB’s work is intended to support – and not negate – the efforts of organisations like ETSI by implementing short- and mid-term solutions that may later influence hard-and-fast standards.
Our interest in joining INB stemmed from recognition that new market pressures are changing telecommunications faster than the industry can manage. Competition is coming from all sides, including major cloud vendors who are edging their way into the market and putting pressure on traditional telecoms players to innovate.
We knew there was an opportunity for Comptel to contribute solutions, as we have a unique view of NFV and SDN infrastructure challenges that few others possess.
How Comptel Contributes
Comptel’s innovative service orchestration stack offers a complete end-to-end view of NFV and SDN, which provides an important foundation to orchestrate and manage end-to-end services. While many in INB focus on finding solutions to back-end infrastructure challenges, few focus on how NFV and SDN will impact the customer experience at the same time.
Comptel has an interesting value proposition for both sides of the equation. On the back end, our order management, mediation, analytics and policy control solutions can all be run as network functions on virtualised hardware, while our Service Orchestration (SO) Configure Price Quote (CPQ) interface work gives us a perspective into how customers will order and provision the new services that software-based functions will enable.
This holistic view and the strength of our proven, end-to-end product portfolio is what appealed to INB organisers when we showed our interest in membership.
The Advantage for Operators
We are excited to develop partnerships with our peer INB groups and have identified a number of intriguing proofs-of-concept that we believe offer potential for NFV innovation, particularly in the area of service orchestration automation.
Comptel customers should likewise be excited, because collaborative efforts like INB are a boon to operators that desire faster access to flexible and cost-efficient solutions. No one company has all the answers, but through the INB framework, key players in the telco market have an opportunity to drive some of the blueprints for NFV and SDN implementation. Better still, the INB enables quicker speed-to-market for the type of innovative solutions that will change the industry forever.
Visit our SDN/NFV Resource Library to learn more about how cloud and virtualisation technology helps operators unlock cost savings, enable flexible networks and compete on a higher playing field.
In yesterday’s blog post, I highlighted Comptel EventLink 7.0’s key features and mentioned how they comprise the foundation of our Data Refinery solution. Communications service providers (CSPs) and global enterprises alike require a strong technology base to keep up with the standards of nexterday and the high expectations of “Generation Cloud.”
Building on the Comptel EventLink core, with rating and charging components and embedded intelligence, including reporting and monitoring, our Data Refinery solution can enable real-time decision-making and action- triggering. Here are six ways that it can be put to work to drive CSPs’ businesses forward.
1. Beyond traditional billing mediation
“Comptel EventLink can, as always, manage traditional billing mediation tasks, and many of our customers use it for full-blown mediation consolidations,” says Senior Product Manager Tero Lindholm. “The platform is typically used in the OSS/BSS layer, where a Tier 0 or 1 operator with IP, fixed and mobile networks has consolidated all of its services on it.”
However, recently, new and existing Comptel EventLink customers have started to use the software for purposes other than pure billing mediation, taking advantage of its ability to process intelligent data in real time and in any format.
Typically, such cases involve complex event processing (CEP) and refining value out of “Big Data in motion” – data that originates from multiple sources in a real-time environment. The Data Refinery adds intelligence to the data handling, and enables real-time analysis, decisions and actions based on the data going through the system streams. When more hierarchical customer profiling and propensity calculations are needed, the Comptel Social Links analytics add-on is included.
“We are helping operators better understand how their customers are using their services and which offers are most relevant to which individuals,” said Tero.
The Data Refinery combines real-time usage events with a real-time understanding of the subscription and the subscriber profile and location, for example, like whether the subscriber is roaming. The Data Refinery can accumulate different usages, and combine them with real-time analysis, make more relevant offers to the end customers with optimal timing.
Understanding real-time usage is made possible by combining usage events from network elements such as PCRF or OCS (mobile) or CMTS (for IP network), and the subscription information from the CRM. The summary of each customer’s usage, according to his/her subscription and services, is shown immediately in the CSP portal, where end customers can directly monitor their service usage.
Having real-time information about data usage increases customer satisfaction and helps CSPs’ provide more suitable offers based on the real-time understanding of service usage.
3. Economical ways to managing roaming agreements
Comptel is in a good position to help operators solve roaming challenges. The company was a pioneer in rolling out roaming cost control use cases when the EU roaming regulations came into force in 2007. These regulations were intended to regulate the roaming data and voice charges imposed by operators to their subscribers, thus preventing bill shock.
To regulate roaming charges, operators are looking for more economical ways to manage roaming data and agreement processing between different roaming partners. The Comptel EventLink extension, Roaming Management, is used by 20+ operators for managing roaming billing and fraud detection, and for automated processing of partner agreements. The extension supports the TAP/RAP/NRTRDE/RAEX processing in alignment with the GSMA standards and provides full visibility into the configuration of the agreements from test phase through production.
4. Monetising OTT offerings
The Data Refinery can help monetise over-the-top (OTT) offerings. For example, in Asia-Pacific, a Tier 1 customer is using the Data Refinery to collect information related to Google Play purchases. The customer has a revenue-sharing model with the Google Play market place, and the Comptel system provides usage information to revenue-sharing platforms and to the interconnect billing system.
For instance, since 2013, the Telefonica Group in Europe has used the Data Refinery for processing smart metre usage traffic from Telefonica’s machine-to-machine (M2M) network elements. Smart metres equipped with SIM cards communicate readings over GPRS links, which generate events that the Data Refinery can collect and separate from mobile device usage events, providing the aggregated data to the M2M platform and assurance.
6. LTE leading the data explosion
Increased data usage is clearly visible to the users and developers of Comptel EventLink—a Tier 1 operator’s system, for instance, can now process as much as 500 TB of data daily (comparable to the daily usage of Facebook data).
To cite an example from Tero, the amount of usage events has tripled for an Indonesian customer over the past two years, and is currently hitting 12-13 billion records with each passing day.
“Indonesia is just about to adopt 4G services, and we can expect the number of usage events to multiply as 4G is introduced to tablets, smartphones and other handhelds being used in that region,” noted Tero.
In Italy, a similar explosion was seen earlier this year, where the mobile data packet usage increased by 84 percent in just five months. Not only has LTE created an enormous impact on the volume of network events, it has also increased network complexity. This is because VoLTE based on IMS technology introduces new types of network elements that require high capabilities to collect and correlate different events from different sources, in order to have properly chargeable items for billing and other applications.
It’s no wonder that operators are finding it difficult to handle customers’ appetites for ‘all-you-can-eat’ packages and are consequently moving to capped data plans. Such data plans take advantage of policy control solutions, which restrict available capacity for each customer. Customers who demand the highest bandwidth without limitations must be prepared to pay for it, bringing welcome income for operators still suffering from voice revenue losses.
Want to discuss how else Comptel EventLink 7.0 and our Data Refinery solution can support your business?
In today’s rapidly changing technology landscape, it’s survival of the fittest. Only the most adaptive, intuitive and efficient software, bringing the greatest benefits to users, will survive. If the software fails to meet the expectations of nexterday, it will be replaced by more modern technologies better suited to satisfy the always-on, real-time needs of today’s “Generation Cloud.”
During it’s nearly three decades of existence, Comptel EventLink, formerly known as Comptel Convergent Mediation and MDS/AMD, has seen the winds of change with regard to customer behaviour, and has stood the test of time in the hands of many Tier 1 mobile and fixed operators.
Now, Comptel EventLink’s data management capabilities are needed more than ever to harness data coming from all directions in all industries – and increasingly, in real time.
Last autumn, version 7.0 was released to meet these new spheres of data handling with embedded intelligence, an intuitive user experience, and real-time reporting and action-triggering automation. More details can be found in our press release.
To ensure it would meet today’s high usability standards, Comptel conducted research amongst 15 operators. Evaluations of its usability, in addition to customer interviews, centred on how operators were using Comptel EventLink in daily operations, to uncover key areas for improvement and, ultimately, create a new era of mediation in version 7.0.
The latest iteration enables effortless data stream management and provides intuitive stream monitoring capabilities with clear visibility into system load and errors. Streams can be created effortlessly via drag-and-drop, using ready-installed node libraries. Everything is organised, so the most important information is quickly at hand and right in front of the user’s eyes.
To top it all off, performance has improved 200% over earlier version 6.2, and with much less hardware, making the system more than ready for network function virtualisation (NFV), which requires highly distributable systems and high availability.
“The feedback on Comptel EventLink 7.0 so far has been nothing but positive,” confirms Senior Product Manager Tero Lindholm. “The success of its extensive usability and performance investments is evident, as the first live customer upgraded to version 7.0 as soon as one month after the release.” A very fast deployment indeed!
It is this strong technology foundation that has been crucial to powering Comptel’s Data Refinery solution and, in turn, helping to deliver on telecoms operators’ and other global enterprises’ business-critical demands in real time.
Learn more about Comptel EventLink 7.0 and our Data Refinery solution below. Tomorrow, I’ll dive deeper into various applications of a Data Refinery and why it is ideal to keep up with the needs of “Generation Cloud.”